Comments on: Corporate speak: why it’s so damaging for your clients https://www.procopywriters.co.uk/2024/03/corporate-speak-why-its-so-damaging-for-your-clients/ Join the UK’s largest membership organisation for commercial writers Wed, 20 Mar 2024 11:17:29 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Jane Lamprill https://www.procopywriters.co.uk/2024/03/corporate-speak-why-its-so-damaging-for-your-clients/#comment-32819 Wed, 20 Mar 2024 11:17:29 +0000 https://www.procopywriters.co.uk/?p=24229#comment-32819 Hi Kath
I really enjoyed your piece about fighting waffle with truth.’Twas music to my ears. I write lay language for the medical and health sector – where misunderstandings can be well, dangerous!

Like the (mainly true) story of woman who was told something like ‘It is of paramount importance that the patient completes the course of medication ensuring that they consume the blister packs which identify each day of the week daily as directed by the physician.’ She was given a month’s supply of tablets, in 4 blister packs, one for each week. But she took ALL the Monday ones on Monday & all the Tuesday ones on Tuesday etc … and by the end of the week felt very ill! In fact I am surprised she lived to tell the tale…

Take care and do keep in touch if you’d like to
Jane x

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