Comments on: Do questions work in copywriting?

By: How to Use Questions in Your Copy Without Sounding Annoying - Creative Copywriter

Tue, 26 Nov 2019 11:00:05 +0000

[…] questions well is to know what you want the reader to do. Which means you need to ask the right TYPE of […]

By: Kevin

Kevin — Wed, 21 Nov 2012 15:49:43 +0000

I’d use questions sparingly and with a lot of forethought. ‘Why not call us today?’ provokes so many responses, not one of them being ‘You know, that hadn’t even crossed my mind! I’ll call you right now.’

And ‘who says you can’t do/have…?’ headlines should also be avoided, as the answer is always ‘No one.’

I quite like kicking off copy with a ‘Did you know…?’ question, but here I want the reader to answer with ‘No way! Really?’, rather than ‘EVERYONE knows that!’

By: Vikki

Vikki — Wed, 27 Jun 2012 08:33:30 +0000

Ask away! Questions are a great way to break up copy or to make a point without hitting the reader on the head with it.

Also, with reference to your ‘What’s the secret of healthy-looking hair?’ example, questions are often used in beauty copy to get around ASA legislations. It’s rare to be able to claim that a beauty product actually does anything because it doesn’t so by posing a question to the reader, they assume that the answer is what the product can do. Clever, huh?

By: Mel Fenson

Mel Fenson — Mon, 25 Jun 2012 09:44:23 +0000

Phew, glad you said they were ok; I use them all the time!