Laura Johnson – ProCopywriters | the Alliance of Commercial Writers https://www.procopywriters.co.uk Join the UK’s largest membership organisation for commercial writers Sat, 15 Apr 2023 08:18:30 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2017/11/16171017/cropped-siteicon-32x32.png Laura Johnson – ProCopywriters | the Alliance of Commercial Writers https://www.procopywriters.co.uk 32 32 How to write a white paper that won’t send your readers to sleep https://www.procopywriters.co.uk/2023/06/how-to-write-a-white-paper/ https://www.procopywriters.co.uk/2023/06/how-to-write-a-white-paper/#respond Tue, 13 Jun 2023 04:59:32 +0000 https://www.procopywriters.co.uk/?p=23823 https://www.procopywriters.co.uk/2023/06/how-to-write-a-white-paper/feed/ 0 Can swearing be a legitimate part of a brand’s tone of voice? https://www.procopywriters.co.uk/2023/05/can-swearing-be-a-legitimate-part-of-a-brands-tone-of-voice/ https://www.procopywriters.co.uk/2023/05/can-swearing-be-a-legitimate-part-of-a-brands-tone-of-voice/#respond Wed, 17 May 2023 04:59:10 +0000 https://www.procopywriters.co.uk/?p=23718 https://www.procopywriters.co.uk/2023/05/can-swearing-be-a-legitimate-part-of-a-brands-tone-of-voice/feed/ 0 Laura Jane Johnson – ProCopywriters Member Spotlight https://www.procopywriters.co.uk/2019/11/laura-jane-johnson-procopywriters-member-spotlight/ https://www.procopywriters.co.uk/2019/11/laura-jane-johnson-procopywriters-member-spotlight/#respond Mon, 18 Nov 2019 06:59:20 +0000 https://www.procopywriters.co.uk/?p=15124 https://www.procopywriters.co.uk/2019/11/laura-jane-johnson-procopywriters-member-spotlight/feed/ 0 What makes a great copywriter? https://www.procopywriters.co.uk/2019/11/what-makes-a-great-copywriter/ https://www.procopywriters.co.uk/2019/11/what-makes-a-great-copywriter/#respond Wed, 13 Nov 2019 06:59:04 +0000 https://www.procopywriters.co.uk/?p=15030 https://www.procopywriters.co.uk/2019/11/what-makes-a-great-copywriter/feed/ 0