https://www.procopywriters.co.uk/2012/12/swimming-in-a-sea-of-research/ Join the UK’s largest membership organisation for commercial writers Tue, 22 Jul 2014 20:21:00 +0000 hourly 1 https://wordpress.org/?v=6.4.3 https://www.procopywriters.co.uk/2012/12/swimming-in-a-sea-of-research/#comment-3025 Tue, 22 Jul 2014 20:21:00 +0000 http://procopywriters.wpengine.com/?p=3283#comment-3025 How do you convince clients (who don’t want to be) that they are too close to their products to write objective copy?

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