Comments on: Are You Writing Irresistible Lies? https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/ Join the UK’s largest membership organisation for commercial writers Fri, 23 Feb 2024 10:42:14 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Copywriting With Lies | Stephen Marsh Copywriter https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-32723 Fri, 23 Feb 2024 10:42:14 +0000 http://procopywriters.wpengine.com/?p=2449#comment-32723 […] recently published a blog post about lying in copywriting at the Pro Copywriters Network. Head over and read it for more on this […]

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By: Why Microsoft’s Copywriters Need To Be Better Liars | Stephen Marsh Copywriter https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-32722 Fri, 23 Feb 2024 10:41:53 +0000 http://procopywriters.wpengine.com/?p=2449#comment-32722 […] Of course, empathy isn’t always real. It’s slight of hand, a trick we use to make copy connect with people. In short, it’s one of the irresistible lies we tell. […]

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By: Bryan Winchell https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-7967 Tue, 24 Mar 2015 10:03:43 +0000 http://procopywriters.wpengine.com/?p=2449#comment-7967 Nice blog post, Stephen.

I used to write in journalism and studied a bit of PR in college, but now just write fiction because well, it’s fun to lie…or is it, in the case of writng fiction, not a lie but a made-up world? Yet I love to bury truths about life in the middle of all these lies.

Anyway, I found this because I had this thought, “Is all copy writing a lie” and typed that into my search field and found this post. I am sure it’s A LOT more complicated to call what copy writers write as Either Truth Or Lies…because, well, because most of reality is more than either/or.

That said, I would imagine that copy writers with integrity struggle with this issue, especially if a client is offering you big bucks or great perks to write what they want. So I am interested in this dilema and am looking for more insight into that if anybody cares to share, or has read articles about it on line!

Anyway, appreciate you sharing this Stephen. I think you are a good writer and probably a great copy writer!

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By: Stephen Marsh https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-81 Thu, 19 Jul 2012 10:30:52 +0000 http://procopywriters.wpengine.com/?p=2449#comment-81 Hi Jackie

Thanks for your comment.

The point stands even more if we’re talking about fiction, or at least a medium where you are expected to dramatise!

Nothing worse than novels or movies where they haven’t taken a few liberties with the truth. It just doesn’t make for drama.

When it comes to fiction, even based on truth, I believe that simply stating the facts doesn’t do any story justice!

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By: Jackie Barrie https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-77 Wed, 18 Jul 2012 08:56:16 +0000 http://procopywriters.wpengine.com/?p=2449#comment-77 LOL. Love your last line.

On the other hand, I was tasked with editing a semi-biographical novel for a client. I changed some things to make the story flow better for the reader. He refused to accept the changes because “that’s not what really happened”. Sigh.

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By: Copywriting With Lies | Stephen Marsh Copywriter Blog https://www.procopywriters.co.uk/2012/07/are-you-writing-irresistible-lies/#comment-72 Fri, 13 Jul 2012 12:01:46 +0000 http://procopywriters.wpengine.com/?p=2449#comment-72 […] recently published a blog post about lying in copywriting at the Pro Copywriters Network. Head over and read it for more on this […]

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