Nice piece, and I’m up for writing that follow-up post you mentioned.

When I was mulling over whether to go it alone, a freelance colleague said me something that’s stuck in my mind ever since:

People often worry about not having the security of a full-time job. But actually, in this day and age, job security is often just an illusion. It’s relatively easy for your employer to make you redundant – and if you move jobs regularly (like many people do), you’re unlikely to be entitled to a big redundancy payoff.

I’m not sure I totally subscribe to that view, but I do think there’s some truth to it. If you stop and think about it, how secure is your job, really?

Thanks,

John.

The focus is on writing copy that can help increase your sit’s position in Google’s search rankings, as well improving conversions from visitors once they reach your site.

The article shows how your copywriting skills combined with a minimal understanding of search engine optimization can help you win more business:

http://www.wordtracker.com/academy/help-copywriters-win-business

It’s ideal for anyone starting out on a freelance career. I hope that’s helpful.

The difference between then and now is that there weren’t many freelance copywriters around back then. That was because it was pretty well essential to have ad agency experience, which I had. Being on the inside track meant I spoke the language of the people in ad agencies so I got the work. Plenty of it.

Now, it seems, almost anyone can become a copywriter. Much of the work is fairly straightforward. It doesn’t always require business insight or the ability to think conceptually. With so much ‘content writing’ around, it doesn’t call for much thinking of any description.

Would I go freelance now if I had a steady job? The answer is a combination of: “No thanks. The economy is in a bad way so where will I find clients prepared to gamble on a newbie?” My other answer might be: “Yes please. I believe in my ability and I have to follow my star. What’s money got to do with it!”

Are desk jobs even that secure any more? I’m hearing more stories about people going to work to find there’s no job for them anymore. I’d rather be in charge of my own destiny – if you fail sometimes at least you have the chance to learn from your mistakes and know when to change course in the future.

You’ve inspired me to write my own take on the questions you’ve asked. If only I can overcome the fear of exposing myself.

Pretty much what I thought. That mindset change seems to be the key .

But despite the obvious challenges and dry-throat inducing moments of chronic self-doubt, I do still feel that I’m moving inexorably towards going solo. It just seems sort of inevitable.

Maybe it’s an unavoidable by-product of a creative mind. That desire to do stuff on your own terms; to be innovative, curious and keen to set your brain free. Maybe creativity just doesn’t lend itself well to the 9-5, toe the line, do what you’re told corporate-ness of being employed.

Who knew?

Before anyone goes freelance I’d advise you to have enough money in the bank to cover all your expenses for six months. Unless you have a nice partner who’s willing to stump up your half of the mortgage for a while.

I have a nagging feeling that failure hides in the gap between being good at your job, and being good at your job AND being good at business. Closing that gap is the key.

Writing stuff in the relatively secure and stress-free environment of full-time employment is one thing; doing it with the added pressure of finding new clients, managing existing ones, filing accounts, doing marketing etc is, I’m guessing, something else entirely.

Creative people aren’t (and I’m aware I’m generalising a bit here) always that organised and pragmatic. Not many successful businesses are built on seat-of-the-pants whimsy. There’s got to be nous there too, right?

I’ve seen plenty of talented people promoted to management, only to fall flat on their face. They just weren’t equipped to make the move. Good at their jobs? Undoubtedly. Good at management? Sorry, we forgot to ask.

That’s the difference I’m talking about.

So can you do both? Can you learn to be good at business? Or isn’t it even an issue?

It did and I made the leap. By then several colleagues had left for other agencies, so I had a network of potential clients. The first few years were busy and ideal with a family. With the recession it has gotten harder – agencies and clients are more reluctant to hire third parties if they feel they can write it themselves. Unfortunately, there is a general feeling about that anyone can write.

However I do think there is work out there, but it just takes a bit more self promotion and research to find it. Social media, the internet and the global market has to provide more scope. Depending on the market, writers may need to be able to turn their hand to more things.

On balance, the positives are: freedom, flexibility, variety, no office politics or boring meetings. The negatives: missing human contact, chasing for jobs and payment, can’t always see a job through so the finished piece may vary greatly from your original, and anxiety due to financial insecurity and irregular pay. Freelancers may not get the credit, so the creative ego has to be able to handle that.

I’d say go for it if you: are still young enough to get back to regular employment if it doesn’t work out, have a partner who has a decent paying, secure pensionable job and/or no a big mortgage burden, are good at networking and self promotion, and have good discipline outside a structured workplace. As for me, I have been so de-institutionalised, I could never go back to the 9-5.

Yes, it gets me out of bed, but does it get me out of the dressing gown?