Comments on: Are you adding value? Then you need to be charging for it https://www.procopywriters.co.uk/2015/05/are-you-adding-value-then-you-need-to-be-charging-for-it/ Join the UK’s largest membership organisation for commercial writers Thu, 21 May 2015 10:30:14 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Jackie Barrie https://www.procopywriters.co.uk/2015/05/are-you-adding-value-then-you-need-to-be-charging-for-it/#comment-13984 Thu, 21 May 2015 10:30:14 +0000 http://procopywriters.wpengine.com/?p=4711#comment-13984 If they quibble about my quote, I ask clients: “How many customers do you need to win to pay my fee?”

Sometimes it’s only one.

Their body language and attitude changes as soon as they view copywriting as an investment and not a cost.

]]> By: Joanna Tidball https://www.procopywriters.co.uk/2015/05/are-you-adding-value-then-you-need-to-be-charging-for-it/#comment-12869 Sun, 10 May 2015 19:04:50 +0000 http://procopywriters.wpengine.com/?p=4711#comment-12869 Very interesting reading, thanks Art. I generally charge on a project basis and use a standard day rate to work out my quotes. I’d say pretty much every new contact asks what my day rate is, as one of their first questions. So I think it’s quite challenging to move away from this concept entirely. But there have definitely been occasions when I have undersold myself and should have applied more of a value-based pricing model. The times that come to mind were when I’ve been asked to produce something on a very tight deadline.

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