Comments on: Is copywriting dying? https://www.procopywriters.co.uk/2014/11/is-copywriting-dying/ Join the UK’s largest membership organisation for commercial writers Mon, 22 May 2023 08:46:37 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Jackie https://www.procopywriters.co.uk/2014/11/is-copywriting-dying/#comment-3189 Mon, 01 Dec 2014 09:58:22 +0000 http://procopywriters.wpengine.com/?p=4227#comment-3189 Hi Andrew,

I’ve been busier than ever too, but I train business-owners how to do their own copywriting and social media as well as doing hands-on copywriting for them.

Have you done anything differently to market your copywriting services over the past 12 months?

]]> By: Andrew Nattan https://www.procopywriters.co.uk/2014/11/is-copywriting-dying/#comment-3186 Fri, 28 Nov 2014 12:31:15 +0000 http://procopywriters.wpengine.com/?p=4227#comment-3186 I’d argue the opposite, to be honest. As businesses have become more savvy about marketing their businesses online, and the previously niche SEO industry has gone mainstream, copywriting has been more in demand than ever. At least according to my to-do list.

Thanks to Google’s latest updates focusing on quality content, there’s a greater need for digital copywriting. Just because the clients don’t know the exact words, and will instead look for “content writer” or “website marketing writer” or something, doesn’t mean there’s no demand.

As for convincing clients that they need brilliant over “good enough” – that’s something their bottom line will do. When a business owner is wondering why her self-built squarespace site jam-packed with errors isn’t generating leads, she’ll start looking for professional help.

Then again, anecdotes aren’t exactly compelling proof. So I could be talking nonsense. But I’ve certainly seen an increase in demand in the past 12 months.

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