I’m a tea-drinking copywriter from Hertfordshire, and winner (mostly) of the daily battle against some pretty independently-minded hair.
I specialise in verbal identity (brand voice and messaging) and conversational copy for brands that want to be noticed – throwing in plenty of creativity and strategic thinking along the way.
As well as the unpredictable hair, I also have over fifteen years of professional writing experience across the commercial, public and charity sectors. I’ve worked as a freelance copywriter since 2017, and I utterly love my job.
I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.
Contact details
Contact
Ware
Hertfordshire
SG12
- Advertisements
- Brochures and leaflets
- Copy-editing
- Digital and SEO copywriting
- Product descriptions
- Tone of voice
Skills
- B2B
- B2C
- Beauty
- Brand Naming
- Charities
- Consumer goods
- Education
- Family and childcare
- Fashion
- Healthcare and pharmaceuticals
- Lifestyle
- Property and interiors
- Public sector
Specialisms
Qualifications & Awards
2:1 History from University of Durham (1st in written dissertation and I'm still proud)Portfolio

Manwood James – Tailored Recruitment
When he first got in touch, Gert Nzimiro had recently left his job as a director at one of the UK’s leading accountancy and ...

Ready for Anything Awareness Campaign
Hertfordshire Resilience needed a range of materials to encourage people to take simple steps to prepare for emergencies. The ...

Website copy for Catch Your Wave
Nicole from Catch Your Wave is full of enthusiasm for her coaching business but she was struggling to put that energy into words. ...

Booklet for Hertfordshire Community Foundation
Hertfordshire Community Foundation (HCF) approached me to write a celebratory publication for their 30th anniversary. This ...
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