Comments on: Tricks of the trade: insights from an art director turned copywriter https://www.procopywriters.co.uk/2015/08/tricks-of-the-trade-insights-from-an-art-director-turned-copywriter/ Join the UK’s largest membership organisation for commercial writers Mon, 24 Aug 2015 10:31:12 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Kim Wareham https://www.procopywriters.co.uk/2015/08/tricks-of-the-trade-insights-from-an-art-director-turned-copywriter/#comment-20501 Mon, 24 Aug 2015 10:31:12 +0000 http://procopywriters.wpengine.com/?p=5118#comment-20501 Thanks Peter!

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By: Peter Mann https://www.procopywriters.co.uk/2015/08/tricks-of-the-trade-insights-from-an-art-director-turned-copywriter/#comment-20318 Thu, 20 Aug 2015 11:20:26 +0000 http://procopywriters.wpengine.com/?p=5118#comment-20318 Great advice, Kim – thanks for sharing it. And I concur with your ‘writing to fit’ comment: being forced only to use 50 words or whatever is probably the best of all editing tools.

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