Comments on: Aim to have no target https://www.procopywriters.co.uk/2015/12/aim-to-have-no-target/ Join the UK’s largest membership organisation for commercial writers Mon, 11 Jan 2016 08:22:05 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Novalini https://www.procopywriters.co.uk/2015/12/aim-to-have-no-target/#comment-24811 Mon, 11 Jan 2016 08:22:05 +0000 http://procopywriters.wpengine.com/?p=5635#comment-24811 I foynd this while clicking around and through Linkedin. What you wrote, sir, helps people like me. I’m a fiction writer and am currently looking for a piece of idea for a story may friends and I need for a short film. Yet I haven’t got any clue. After I read your article, I realize that it isn’t about what’s in the end. It’s not about getting the good story, or making a good film. It never was. It’s a journey of learning and creating new things. Thank you, sir.

]]> By: Jackie Barrie https://www.procopywriters.co.uk/2015/12/aim-to-have-no-target/#comment-24503 Thu, 17 Dec 2015 12:10:06 +0000 http://procopywriters.wpengine.com/?p=5635#comment-24503 That reminds me of a time at Freemans when my team was tasked with naming a new catalogue brand.

To give them a sense of being in a customer’s home, I collected all the stakeholders into a part of the building that was decorated and furnished like a self-contained flat.

First, we did some brainstorming in the ‘living room’. Then we moved to the ‘kitchen’ where I gave them a carrier bag full of household props. They each had to pick one and use it to inspire new ideas.

It definitely led to more creativity than just sitting at a desk in a meeting room.

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