Comments on: Hideous copywriting buzzwords that really get my goat https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/ Join the UK’s largest membership organisation for commercial writers Thu, 10 Nov 2016 22:28:46 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Louise Banbury https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-26455 Thu, 10 Nov 2016 22:28:46 +0000 http://procopywriters.wpengine.com/?p=5529#comment-26455 Not just a copywriting thing, but ‘reaching out’. As in, ‘if you’d like more information, reach out on +44 02…’. Also, the thing about using an adjective as a noun – ‘find your happy’, ‘the power of frozen’, etc.

]]> By: Peter Eveleigh https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-25392 Fri, 26 Feb 2016 22:13:26 +0000 http://procopywriters.wpengine.com/?p=5529#comment-25392 hated buzzwords: Top of my list is awesome.

I agree with your article, very largely. I wasn’t too keen on “a bunch of words”, though. Do words come in bunches?

]]> By: Mike Hadley https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-24204 Thu, 03 Dec 2015 15:20:28 +0000 http://procopywriters.wpengine.com/?p=5529#comment-24204 Surprised you use ‘anymore’ as one word in your introduction. At best, it’s an Americanism.

]]> By: Rebecca "Ribs" Susiaho https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23979 Thu, 26 Nov 2015 14:43:44 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23979 I particularly hate “impactful” and “solutions”. Not on the list, but should be: “issues”. What is wrong with “problems”?

]]> By: Jackie Barrie https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23971 Thu, 26 Nov 2015 11:50:54 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23971 ‘Passionate’.

For evidence, see David Mitchell’s rant on You Tube: https://www.youtube.com/watch?v=Bz2-49q6DOI

]]> By: GregCopy https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23968 Thu, 26 Nov 2015 11:23:33 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23968 Facilitate is – in the words of Stephen Fry’s General Melchett – a positively disgusting word.
Action, used as a verb, isn’t far behind. People can’t simply do things in the business world any more. They have to ‘action’ everything.

]]> By: Ruth Khan https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23966 Thu, 26 Nov 2015 11:04:05 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23966 Iconic. *shudders*

]]> By: Kate Toon https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23448 Mon, 16 Nov 2015 09:34:42 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23448 Eww. It better not rub my shoulder. Agreed, that’s a hideous omission from my list.

]]> By: Peter Mann https://www.procopywriters.co.uk/2015/11/hideous-copywriting-buzzwords-that-really-get-my-goat/#comment-23447 Mon, 16 Nov 2015 08:56:35 +0000 http://procopywriters.wpengine.com/?p=5529#comment-23447 ‘Facility’ is missing from your list, Kate – handy and relatively short though the word is, it rubs shoulders with ‘solutions’ for being the lazy writer’s fill-in word.

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