https://www.procopywriters.co.uk/2015/09/get-rhythm-the-importance-of-melody-in-writing-copy/ Join the UK’s largest membership organisation for commercial writers Thu, 24 Sep 2015 08:56:28 +0000 hourly 1 https://wordpress.org/?v=6.4.3 https://www.procopywriters.co.uk/2015/09/get-rhythm-the-importance-of-melody-in-writing-copy/#comment-21998 Thu, 24 Sep 2015 08:56:28 +0000 http://procopywriters.wpengine.com/?p=5285#comment-21998 Thanks, Lorraine. There seems to be this stigma attached to reading out loud, as if it’s a sign of lesser intelligence. I say shake off the inhibition and get those lips moving! I can often be found mumbling to my monitor in the office…

]]> https://www.procopywriters.co.uk/2015/09/get-rhythm-the-importance-of-melody-in-writing-copy/#comment-21997 Thu, 24 Sep 2015 08:39:12 +0000 http://procopywriters.wpengine.com/?p=5285#comment-21997 I couldn’t agree more, Darren. I’m always telling my delegates (I train in copywriting as well as write it) to read their work out loud and listen to it. Good copy is like good music – it sounds good!

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