https://www.procopywriters.co.uk/2016/05/5-ways-to-keep-bland-fluff-words-out-of-your-copy/ Join the UK’s largest membership organisation for commercial writers Fri, 13 May 2016 13:43:16 +0000 hourly 1 https://wordpress.org/?v=6.4.3 https://www.procopywriters.co.uk/2016/05/5-ways-to-keep-bland-fluff-words-out-of-your-copy/#comment-25853 Fri, 13 May 2016 13:43:16 +0000 http://procopywriters.wpengine.com/?p=6224#comment-25853 Thanks, John! I know what you mean about testing – I find it varies loads across my clients. And I was actually astounded to learn that one big email service (I won’t name and shame) didn’t allow for subject line split tests on a paid version. And that’s pretty basic…

]]> https://www.procopywriters.co.uk/2016/05/5-ways-to-keep-bland-fluff-words-out-of-your-copy/#comment-25852 Fri, 13 May 2016 13:29:34 +0000 http://procopywriters.wpengine.com/?p=6224#comment-25852 Nice work, Anna. Points 1 and 2 are particularly useful. Perhaps it’s just me, but none of my clients ever want to try point 5 (A/B testing) – a shame, I think.

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