Comments on: Recommend your favourite books on copywriting

By: Mary Whitehouse

Mary Whitehouse — Thu, 09 Feb 2017 12:31:27 +0000

Another vote for Ogilvy on Advertising. A lot of it is very quaint now, but to learn about the craft of writing to sell, there’s no better guide. Great stuff from the age of Mad Men.

By: Clare Lynch

Clare Lynch — Thu, 10 Nov 2016 09:05:08 +0000

A Plain English Handbook: How to write clear SEC disclosure documents (free pdf)

Packed with useful business writing advice even if you aren’t about to submit a document to the US financial regulator. It’s also the source of our company name.

We’ve a list of the all the books and resources we recommend here:

https://www.dorisandbertie.com/goodcopybadcopy/38-powerful-writing-tools-and-resources/

By: Marge Ainsley

Marge Ainsley — Tue, 08 Nov 2016 08:27:26 +0000

Anything by Dave Trott.

By: Leif Kendall

Leif Kendall — Tue, 01 Nov 2016 19:58:33 +0000

I love Ogilvy on Advertising,and Don’t Make Me Think, which is about web usability, but it’s incredibly relevant for copywriters working on the web.

By: Mike Howell

Mike Howell — Tue, 01 Nov 2016 14:09:56 +0000

Why I Write – George Orwell

By: Derek Howie

Derek Howie — Tue, 01 Nov 2016 13:35:53 +0000

A couple of people have already mentioned it, but I really liked Andy Maslen’s Write to Sell.

There have been countless others over the years, but two that stood out for me are Ogilvy on Advertising and Hey Whipple, Squeeze This.

By: Andy Nattan

Andy Nattan — Tue, 01 Nov 2016 09:35:28 +0000

The Human Freelancer – Chris Kenworthy
Write to Sell – Andy Maslen

By: Charlotte Fleming

Charlotte Fleming — Tue, 01 Nov 2016 09:12:35 +0000

The Freelance Writer’s Handbook by Andrew Crofts and Write to Sell by Andy Maslen have both been very helpful.

By: Sarah Kelleway

Sarah Kelleway — Tue, 01 Nov 2016 07:30:53 +0000

‘Nicely Said’ by Nicole Fenton and Kate Kiefer Lee

‘Copywriting: Successful writing for design, advertising and marketing’ by Mark Shaw

By: Helen Keevy

Helen Keevy — Mon, 31 Oct 2016 16:37:21 +0000

Made to Stick by Chip & Dan Heath is still one of my favourites