An example would be most of the info on the gov.uk website, or information in a knowledge base or a how-to guide. I’ve found that many people associate ‘copywriting’ with marketing only, and ‘technical writing’ with technology or very technical fields. So, I’m not sure what the best term would be. I saw the term ‘information writer’ advertised a while ago, and I just liked it. I’m sure someone else has a better term for it though. I’d be very interested to hear what other people call this kind of writing.