Comments on: Content and copy – how these opposites attract your ideal audience https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/ Join the UK’s largest membership organisation for commercial writers Thu, 30 Jul 2020 09:04:05 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Birgit Diggins https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26469 Tue, 06 Dec 2016 19:23:49 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26469 In reply to Geraldine Jones.

Hi Geraldine, thanks very much for your feedback, which I find very useful and valuable. I definitely agree that you have a point there! Regarding the image credit, that belongs to the image you see on the blog home page, so I think it probably needs to stay (to be on the safe side). Thanks very much!

]]> By: Geraldine Jones https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26468 Mon, 05 Dec 2016 17:49:47 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26468 I’ve often wondered about the distinction between the two terms, so it’s interesting to see how you’ve separated “copy” from “content”. On the whole I agree with your differences/similarities, but I would argue that ‘landing pages’ also belong under Content as they are inbound by their very nature.

On a separate note, you might want to remove the image credit as there isn’t one!

]]> By: Birgit Diggins https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26467 Mon, 05 Dec 2016 11:21:48 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26467 In reply to Charlotte Fleming.

Hi Charlotte, thanks so much for your comment, which must have missed the approval queue for some reason as I only just saw it by coincidence. I find your feedback really useful as I still often wonder about my job title. While it really resonates with me, it doesn’t necessarily resonate with clients. So I can see how copywriter who specialises in … may be much clearer/more accessible. Just shows that we always need to put ourselves in the customers’ shoes and put their needs first! Many thanks!

]]> By: Birgit Diggins https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26466 Mon, 05 Dec 2016 11:13:38 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26466 In reply to Gareth Chadwick.

Thanks very much for your comment, Gareth. I agree with you and think that the point I was trying to make was that indeed both skills need to go hand in hand with each other!

]]> By: Gareth Chadwick https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26465 Mon, 05 Dec 2016 11:06:28 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26465 Interesting piece Birgit, but a copywriter whose writing does not nail all the points you’ve listed under ‘content’ would be a pretty poor copywriter!

]]> By: Charlotte Fleming https://www.procopywriters.co.uk/2016/11/content-copy-opposites-attract-your-ideal-audience/#comment-26456 Thu, 17 Nov 2016 10:02:06 +0000 http://procopywriters.wpengine.com/?p=7270#comment-26456 Interesting article, and I loved your list of differences. But maybe I’m a bit old-fashioned: to me, the content is “copy”, whatever its purpose.

I was also intrigued by your job title; we obviously do the same thing but come at it from slightly different angles. I call myself a copywriter who specialises in content marketing, but then I’ve always been more of a writer than a strategist!

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