By: Alasdair Murray

Alasdair Murray — Tue, 03 Oct 2017 10:39:50 +0000

I specialise in recruitment communications. That covers everything from writing online job ad copy to providing the content for a recruitment/careers related website. Why? Because my experience prior to setting up my own copywriting business was gained at ad agencies where I looked after businesses recruitment advertising needs and newspapers where I sold recruitment advertising space. I do take on other stuff too, but the vast majority of my work is recruitment related, and has been for almost 16 years now. I think if you can write, you can write about anything. But I also think that when it comes to a specialist area like recruitment, it helps to work with someone who knows about it, rather than someone who dabbles.

By: Matthew Drzymala

Matthew Drzymala — Thu, 28 Sep 2017 10:45:10 +0000

Great article.

I’m a newbie and a client of mine is a web designer. He sends me work when he has some and I’ve done copy for a nail salon and tennis club.

However, these variations are few and far between. As well as being a web designer he’s a wedding DJ and a lot of clients he works for are DJs.

So I write a LOT of copy for DJs.

Not by choice – but because that’s the bulk of the work he sends me. I’m not one to baulk at the work and it has given me an insight in what a wedding DJ website wants.

It’s kind of a niche for me now – but I do find it refreshing when something else comes in.

So I am now targeting DJs as I need to start finding work on my own – not just what this client sends me and targeting DJs from specialising in copy for them will hopefully win me clients.

However, when I’ve written something else for him it has felt much more freeing to be doing something for a different industry,

Comments on: Should you have a copywriting niche, or should you generalise?

By: Alasdair Murray

By: Matthew Drzymala