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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231018T093000
DTEND;TZID=Europe/London:20231018T170000
DTSTAMP:20240426T132306
CREATED:20230227T100055Z
LAST-MODIFIED:20230227T100055Z
UID:10000331-1697621400-1697648400@www.procopywriters.co.uk
SUMMARY:Content Design - Training Day
DESCRIPTION:Learn the fundamentals of content design with Tim Tucker – a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis training day – delivered remotely over Zoom – is part of the tenth annual Copywriting Conference. \nPro and Corporate members of ProCopywriters are eligible for a significant discount. Check your dashboard to get the code. \n 
URL:https://www.procopywriters.co.uk/event/content-design-training-day/
LOCATION:Online
CATEGORIES:Training
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231017T100000
DTEND;TZID=Europe/London:20231017T160000
DTSTAMP:20240426T132306
CREATED:20230227T111632Z
LAST-MODIFIED:20230227T111632Z
UID:10000332-1697536800-1697558400@www.procopywriters.co.uk
SUMMARY:Tone of Voice - Training Day
DESCRIPTION:In the session\, Sonder & Tell take you through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nThis training day – delivered remotely over Zoom – is part of the tenth annual Copywriting Conference. \nPro and Corporate members of ProCopywriters are eligible for a significant discount. Check your dashboard to get the code. \n 
URL:https://www.procopywriters.co.uk/event/ton-of-voice-training/
LOCATION:Online
CATEGORIES:Training
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221006T100000
DTEND;TZID=Europe/London:20221006T160000
DTSTAMP:20240426T132306
CREATED:20220330T143240Z
LAST-MODIFIED:20220330T143240Z
UID:10000303-1665050400-1665072000@www.procopywriters.co.uk
SUMMARY:Why Your Content Marketing Isn't Working - and How to Fix It
DESCRIPTION:You know the best thing about content marketing? The possibilities are endless. \nYou know the worst thing about content marketing? There is so much you can do. So many options\, so many ways to get distracted\, focus on the wrong things\, and burn your time and efforts. \nContent marketing is everywhere and everyone is doing it. The best way to get it right is by getting things done in the first place. \nBut to cut through the information overload you need to be better and faster then everyone else fighting for attention. So how do you do that? \nWe’ll explore the tools you need to set the right targets\, build an effective strategy\, execute efficiently and learn from what you are doing. \nWe’ll look into how to maximise your outcome through collaboration and by choosing the right publishing and distribution channels. \nAnd we’ll practice so you’ll walk away knowing exactly how to implement your takeaways from this workshop. \nWe will cover: \n\nSetting targets\nFinding your audience\nChoosing your channels\nDoing your research\nBuilding your strategy\nPublishing and collaborating\nDistributing all the things\nAnalysing what works\nContinuous testing\n\n\n\nWhen is it?\nThis training day is divided into 2 half-days: \n06/10/2022 – 10:00 – 13:30 \n07/10/2022 – 10:00 – 13:30
URL:https://www.procopywriters.co.uk/event/why-your-content-marketing-isnt-working-and-how-to-fix-it/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T100000
DTEND;TZID=Europe/London:20221005T160000
DTSTAMP:20240426T132306
CREATED:20220330T141624Z
LAST-MODIFIED:20220330T141624Z
UID:10000302-1664964000-1664985600@www.procopywriters.co.uk
SUMMARY:Getting Attention and Engagement with Your B2B Copywriting
DESCRIPTION:A practical approach to writing for B2B audiences\, covering planning\, hooks\, tone of voice\, storytelling and more. \nThis 1-day training session is presented by Tim Tucker. Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy\, 23 Digital Ltd. Between 2009­–2018 he was a consultant and trainer for the Content Marketing Association\, the industry association for marketing\, publishing\, advertising and social agencies in the UK.
URL:https://www.procopywriters.co.uk/event/getting-attention-and-engagement-with-your-b2b-copywriting/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221004T100000
DTEND;TZID=Europe/London:20221004T160000
DTSTAMP:20240426T132306
CREATED:20220330T143613Z
LAST-MODIFIED:20220330T143613Z
UID:10000304-1664877600-1664899200@www.procopywriters.co.uk
SUMMARY:Recharge Your Creativity
DESCRIPTION:Nick Parker presents… \nRecharge your creativity. Relight that fire. Reconnect with your voice. \nAs copywriters\, we spend every day finding the right words for our clients. It’s deeply satisfying. But sometimes the tank just runs dry – we run out of inspiration. Our words start to feel flat. It’s time for a shake-up. \nThat’s what this workshop is. For one day\, we’ll put aside the keywords and content strategies\, the features and benefits\, the tone of voice guidelines\, and play with words. \nWe’ll have the space to experiment and take risks. To play with our own voices. To reconnect with why being a writer is the best damn job in the world. \nThen we can all return to our writing desks refreshed and reinvigorated. \nThe session will be run by Nick Parker\, who believes that finding your own voice as a writer is the key to writing more effectively as a copywriter.
URL:https://www.procopywriters.co.uk/event/recharge-your-creativity/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221003T100000
DTEND;TZID=Europe/London:20221003T160000
DTSTAMP:20240426T132306
CREATED:20220330T143918Z
LAST-MODIFIED:20220330T143918Z
UID:10000305-1664791200-1664812800@www.procopywriters.co.uk
SUMMARY:Watch Your Tone
DESCRIPTION:Presented by Sonder & Tell… \nIn the session\, they will take us through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nYou will learn: \n\nHow to use your brand positioning to root your TOV\nAn overview of the process of creating and codifying guidelines\nExamples of effective ToV in action\n\nSession 1 | 10:00 – 11:15\nIntroduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right. \nSession 2: 11:30 – 12:45\nWe break down the process of establishing your brand’s positioning\, looking at your consumer\, brand and product truths. \nBreak for lunch 12:50 – 13:30 \nSession 3: 13:30 – 14:45\nWe’ll look at how you use your positioning to create and codify a tone of voice\, with exercises and examples. \nSession 4: 15:00 – 16:00\nA look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.
URL:https://www.procopywriters.co.uk/event/watch-your-tone/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211012T100000
DTEND;TZID=Europe/London:20211012T160000
DTSTAMP:20240426T132306
CREATED:20210111T163923Z
LAST-MODIFIED:20210111T163923Z
UID:10000293-1634032800-1634054400@www.procopywriters.co.uk
SUMMARY:Tone of Voice: Define and Apply a Distinctive Voice
DESCRIPTION:Following his sell-out training last year\, we asked Nick Parker to re-run his tone of voice training. \nHere’s a short introduction (visit the Copywriting Conference site for more details): \nHave more fun. Make more money. Do better work. By finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing becomes simpler to understand\, more creative to do\, and more effective to apply.
URL:https://www.procopywriters.co.uk/event/tone-of-voice-define-and-apply-a-distinctive-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210930T100000
DTEND;TZID=Europe/London:20210930T160000
DTSTAMP:20240426T132306
CREATED:20210111T162551Z
LAST-MODIFIED:20210111T162551Z
UID:10000290-1632996000-1633017600@www.procopywriters.co.uk
SUMMARY:Social Media Strategy and Practice
DESCRIPTION:Ed Goodman\, consultant\, trainer\, and founder of the Freelance Heroes group\, delivers this one-day training to help you master social media marketing. \nIf you feel unsure about how to use social media effectively\, or unclear about your strategy\, Ed’s training will help you devise a clear path forward. \nVisit the Copywriting Conference website for more details and booking information. \nPro and Corporate members of ProCopywriters are eligible for a £100 saving on the standard ticket price.
URL:https://www.procopywriters.co.uk/event/social-media-strategy-and-practice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210928T100000
DTEND;TZID=Europe/London:20210928T160000
DTSTAMP:20240426T132306
CREATED:20210111T163031Z
LAST-MODIFIED:20210111T163031Z
UID:10000291-1632823200-1632844800@www.procopywriters.co.uk
SUMMARY:Applying Behavioural Science to Copywriting
DESCRIPTION:Learn about behavioural science with Richard Shotton\, author of The Choice Factory. \nThis virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing\, using a simple framework to make sense of academic findings. We’ll pay particular attention to the biases you can use every day in your copy. \nIn our two half-day sessions we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions\, as well as new and lesser-known research that will give you the persuasive edge. \nMost importantly\, we’ll bring it all back to marketing\, always translating theory into practice in the context of your writing. \nYou’ll leave the session filled with new ideas for creative\, effective approaches to your brief and an understanding of why your ideas will work.
URL:https://www.procopywriters.co.uk/event/applying-behavioural-science-to-copywriting/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201007T100000
DTEND;TZID=Europe/London:20201007T160000
DTSTAMP:20240426T132306
CREATED:20200713T192454Z
LAST-MODIFIED:20200713T192454Z
UID:10000198-1602064800-1602086400@www.procopywriters.co.uk
SUMMARY:Mastering Tone of Voice
DESCRIPTION:Have more fun. Make more money. Do better work. \nBy finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing simpler to understand\, more creative to do\, and more effective to apply. \nWhich means you’ll be able to: \n\nCreate more distinctive tones of voice than ever before\nHave a more strategic – and higher value – ‘offering’ for your clients\nStretch your ‘range’ so you can write in more styles\, more easily\n\nWhat we’ll cover: \n\nWhat makes a successful tone of voice\nHow best to run a tone of voice project\nThe creative secrets behind the 11 Primary Voices\n\nWait\, what are the 11 Primary Voices? \nThey’re the 11 foundational ‘tones’ of all brand writing. \nA bit like primary colours are the ‘base’ colours. Once you’re familiar with them\, you can mix and match them in any way you want\, to create an infinite range of voices. They’ve been used by brands all over the world and are fast becoming the creative industry’s ‘default model’ for thinking about tone of voice. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with Nick Parker\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/mastering-tone-of-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162631/CC-2020-Speakers8.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201002T080000
DTEND;TZID=Europe/London:20201002T170000
DTSTAMP:20240426T132306
CREATED:20200713T190132Z
LAST-MODIFIED:20200713T190132Z
UID:10000196-1601625600-1601658000@www.procopywriters.co.uk
SUMMARY:Content Design
DESCRIPTION:1 DAY CONTENT DESIGN COURSE\nDuring the morning we look at the design element of content design\, in the afternoon we write content and use team activities to review it. \nThe course encourages participants to think differently about content and look into all the content-related elements that help create a good user experience. \nParticipants will need their laptop and a topic they want to work on during the day. \nMORNING – YOUR CONTENT BUILDING BLOCKS\nYour audience: \n\nfinding the right language\nexploring your users’ mental models\n\nYour content: \n\nunderstanding user journeys\nunderstanding and identifying user needs and acceptance criteria\n\nAFTERNOON – WRITING AND REVIEWING CONTENT\nHow people read: \n\nreading psychology\njargon\ncognitive load\n\nWriting and reviewing your content: \n\nwe write content (attendants choose a topic before)\npair writing exercises: headings\, amount of text\, action focus\n\nContent crit: \n\ntime boxed crit\nlooking at some content the group produced\nlooking at structure and how user needs are covered\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/content-design/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162625/CC-2020-Speakers15.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200924T100000
DTEND;TZID=Europe/London:20200924T160000
DTSTAMP:20240426T132306
CREATED:20200713T184625Z
LAST-MODIFIED:20200713T184625Z
UID:10000195-1600941600-1600963200@www.procopywriters.co.uk
SUMMARY:10 Components of an Email Done Right
DESCRIPTION:This day-long training is part of the 2020 Copywriting Conference. \nSamar Owais is an email conversion strategist and copywriter for SaaS and ecommerce brands. \nThis training will teach you: \n\nThe difference between an email done right and an email done wrong\nHow to get subscribers to open your emails\nEmail personalisation beyond {first.name}\nHow to write emails that turn subscribers into buyers\, free trials into paid\, and existing customers into loyal\, raving fans.\nHow to write emails never feel like they’re coming from a soulless corporation.\nIn a nutshell: You’re going to learn how to write emails that do what they’re supposed to – increase conversions\, reduce churn\, and sound like they came from a human instead of a machine.\n\nThe session covers:\nThe THREE things you need to get right for your subscribers to open your email\nThe FIVE things you need to include in your emails for them to convert\nThe TWO things that’ll make you subscribers trust you and love you. \nThis training is for anyone who writes emails\, and is particularly suited to an eCommerce or SaaS business owner\, marketing director\, copywriter or anyone who needs to persuade customers and build an audience. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/10-components-of-an-email-done-right/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162623/CC-2020-Speakers17.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200921T100000
DTEND;TZID=Europe/London:20200921T160000
DTSTAMP:20240426T132306
CREATED:20200713T193052Z
LAST-MODIFIED:20200713T193052Z
UID:10000200-1600682400-1600704000@www.procopywriters.co.uk
SUMMARY:Blogging to be Read
DESCRIPTION:Blogs are one of the most effective ways of building your brand\, finding an audience and building relationships with your customers. \nBut\, there’s no point having a blog if nobody wants to read it. \nOn one hand\, you may have a completely terrible blog that tells people nothing about who you are\, what you do\, or how you go about your business. In that case\, you’ve wasted your time and energy. \nOn the other hand\, you may have an absolutely outstanding blog\, but nobody knows about it. In that case\, well\, you’ve wasted your time and energy. \nMy CopyCon course is going to help my delegates with three things when it comes to blogging: \n\nIdeas and concepts to write about – when you’re lacking in inspiration\nStructures to follow – when you don’t know where to start\nReasons to commit – when you just don’t think blogging really works or matters\, and you don’t understand why people aren’t engaging with you\n\nOur training day (10am – 4pm) will be split into a morning and an afternoon session\, with plenty of interaction and breaks throughout. \nIn the morning session\, we’re going to explore 12 different concepts that are perfect to delve into when you’re looking to produce beautifully written blogs that people will want to read\, engage with and share. I practice what I preach\, so I’ll be sharing examples of my own blogs that fit each concept and serve as a ‘rough guide’ for structure. I’ll also be asking my delegates to examine their own blogging history – and begin creating their future content. \nIn the afternoon session\, we’re going to look at ways in which we can sharpen up our writing techniques to create seriously stunning blogs\, get our pieces web-ready\, and make sure that we position our blogs so that people feel compelled to click on that link to read more. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.
URL:https://www.procopywriters.co.uk/event/blogging-to-be-read/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162629/CC-2020-Speakers11.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200917T100000
DTEND;TZID=Europe/London:20200917T160000
DTSTAMP:20240426T132306
CREATED:20200713T192740Z
LAST-MODIFIED:20200713T192740Z
UID:10000199-1600336800-1600358400@www.procopywriters.co.uk
SUMMARY:Copywriting for Beginners
DESCRIPTION:The ability to write well-crafted copy for news stories\, articles and promotional materials rarely comes easily. Even professional writers admit to fine-tuning many drafts before being completely happy with the finished result. This introduction to copywriting course uses a mix of examples\, exercises\, discussions and feedback to show those new to business writing how to write effective and engaging copy for a wide range of documents. \nHow will I benefit? \nYou’ll recognise the difference between mediocre writing and good writing\, and you’ll produce the good stuff more easily. You’ll understand how to stay on message so that your writing engages your readers from start to finish. You’ll be more creative and imaginative in your writing\, without losing sight of the all-important objective. You’ll create copy that makes the reader think\, feel or do exactly what you wanted them to think\, feel or do. And\nyou’ll find writing a more enjoyable practice and be proud of your end results. \nWhat will I learn? \n\nHow to recognise the difference between good writing and great writing\nTechniques and structures you can use to write almost anything\nWhy verbs and nouns are better than adjectives and adverbs\nHow to find the message and stay focused\nWhy certain words create hidden messages\nHow to tailor your writing to your intended audience\nWhy reading aloud helps you turn waffle into winners\nThe different writing styles and how they affect perception\nHow to banish clichés to make your writing original\, sincere and effective\n\nWho should attend? \nAnyone who needs to write business\, marketing or promotional copy for a range of documents including newsletters\, magazines and websites. \nWhat else do I need to know? \nThis is a general copywriting course. It is not focused on any particular documents (i.e. adverts\, emails\, blog post\, press releases\, features\, web and social media copy\, etc.)\, it covers techniques you can adapt to suit different communication tools. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.
URL:https://www.procopywriters.co.uk/event/copywriting-for-beginners/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162630/CC-2020-Speakers9.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200914T100000
DTEND;TZID=Europe/London:20200914T160000
DTSTAMP:20240426T132306
CREATED:20200711T142239Z
LAST-MODIFIED:20200711T142239Z
UID:10000194-1600077600-1600099200@www.procopywriters.co.uk
SUMMARY:Persuasion: Practical Insights and Ideas
DESCRIPTION:A day-long training session with consultant and trainer Tim Fidgeon – part of the 2020 Copywriting Conference. \nWhat will you learn?\n\n7-stage model of persuasion\nHow to manipulate peoples’ expectations and perceptions\nModels of decision making and motivation\nHeuristics and cognitive biases that influence our decisions\nEvolutionary psychology and some insights into consumer behaviour\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/persuasion-practical-insights-and-ideas/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162638/CC-2020-Speakers7.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200910T100000
DTEND;TZID=Europe/London:20200910T160000
DTSTAMP:20240426T132306
CREATED:20200713T194355Z
LAST-MODIFIED:20200713T194355Z
UID:10000201-1599732000-1599753600@www.procopywriters.co.uk
SUMMARY:Create a Content Strategy
DESCRIPTION:Creating a content strategy is a marathon\, not a sprint\, and you need a roadmap to get to the finish line. \nEmbarking on creating a content strategy can feel like being at the start of a running race. And the tendency is to want to sprint to the finish line as fast as possible. But a content strategy isn’t a 100m dash in a straight line. It’s a marathon on windy mountain paths. Try to sprint it and you’ll burn out or lose your way. \nIn this workshop I’ll introduce you to a simple-but-effective model that breaks the content strategy marathon down into a manageable roadmap. Through hands-on exercises I’ll also give you the tools and methods you need to leave the session and create a content strategy for your organisation\, and implement it successfully. \nWhat you will learn: \n\nContent strategy 101: what content strategy really is\, why you need one\, and how to convince senior stakeholders to support you\nContent operations 101: what it means to ‘operationalise’ your content strategy and why it matters just as much as the strategy itself\nThe three-step content strategy model: a model that breaks content strategy into three simple parts and a logical roadmap.\nStep-by-step method: a method for creating your roadmap\, with hands-on practice so you’ll feel confident going away and doing this yourself afterwards.\nTemplates and tools: templates and tools for you to take back to work and use.\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/create-a-content-strategy/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162629/CC-2020-Speakers10.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200908T100000
DTEND;TZID=Europe/London:20200908T160000
DTSTAMP:20240426T132306
CREATED:20200713T191520Z
LAST-MODIFIED:20200713T191520Z
UID:10000197-1599559200-1599580800@www.procopywriters.co.uk
SUMMARY:Freelance Success Strategies
DESCRIPTION:You might know how to write. And you might know how to write good copy. But that doesn’t mean you know how to run a successful freelance copywriting business. \nMany copywriters start freelancing because they can’t find a full-time copywriting job. Because they’ve always wanted to be their own boss. Or because they want to fit copywriting around other responsibilities. \nIf you work 2\,000 hours per year (allowing a bit of time off for Christmas and holidays)\, you’ll only be writing about half that time. The other 1\,000 hours will be spent dealing with marketing\, business management and finance. Work that doesn’t generate income. That sounds dull. But it’s essential. \nSpend a day with Jackie Barrie and discover: \n\nBest practice business activities for freelance copywriters\nHow to find clients\, charge what you deserve and get paid on time\nShifting your mindset so you can feel more confident that you know what you’re doing\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/freelance-success-strategies/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162628/CC-2020-Speakers12.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200908T090000
DTEND;TZID=Europe/London:20201110T190000
DTSTAMP:20240426T132306
CREATED:20191016T091144Z
LAST-MODIFIED:20191016T091144Z
UID:10000271-1599555600-1605034800@www.procopywriters.co.uk
SUMMARY:Copywriting Conference 2020
DESCRIPTION:Following our sixth sell-out event\, we’re tripling in size and moving to the internet. \nThere are 8 different training days available (each sold separately) – and one main conference day (as well as a host of fringe events). \nThe digital conference app and hub is the perfect place to soak up ideas and chat with other delegates. \n 
URL:https://www.procopywriters.co.uk/event/copywriting-conference-2020-2/
LOCATION:Online
CATEGORIES:Conferences,Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162642/CC-2020-Promo.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20181012T090000
DTEND;TZID=Europe/London:20181012T170000
DTSTAMP:20240426T132306
CREATED:20180424T072420Z
LAST-MODIFIED:20180424T072420Z
UID:10000222-1539334800-1539363600@www.procopywriters.co.uk
SUMMARY:Copywriting Conference 2018
DESCRIPTION:The one-day conference for everyone who works with words. Featuring a mix of talks\, breakout sessions and casual networking\, the day offers learning and inspiration in equal measure.
URL:https://www.procopywriters.co.uk/event/copywriting-conference-2018/
LOCATION:The Crystal\, London\, United Kingdom
CATEGORIES:Conferences,Networking,Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162700/CC-Promo2018-Social2.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR