BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ProCopywriters | the Alliance of Commercial Writers - ECPv6.3.5//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ProCopywriters | the Alliance of Commercial Writers X-ORIGINAL-URL:https://www.procopywriters.co.uk X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20230419T120000 DTEND;TZID=Europe/London:20230419T130000 DTSTAMP:20240426T121910 CREATED:20230125T165824Z LAST-MODIFIED:20230125T165824Z UID:10000325-1681905600-1681909200@www.procopywriters.co.uk SUMMARY:Search Engine Optimisation (SEO) for Copywriters in 2023 DESCRIPTION:What do you need to know about search engine optimisation in 2023? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/search-engine-optimisation-seo-for-copywriters-in-2023/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230316T190000 DTEND;TZID=Europe/London:20230316T220000 DTSTAMP:20240426T121910 CREATED:20230106T144359Z LAST-MODIFIED:20230106T144359Z UID:10000322-1678993200-1679004000@www.procopywriters.co.uk SUMMARY:Cultivate: an open meetup for marketing and media professionals DESCRIPTION:A friendly meetup group for anyone working in media\, tech and the arts. Meeting regularly in Bournemouth. \nPlease join the Meetup group for regular updates about these events. \nCultivate is open to all professionals – and students – working in: \n\nMarketing\nMedia\nTechnology\nArts\n\nWhat happens at Cultivate?\nIt’s a chance to meet other people and build your professional network. There’s no formal structure or agenda; just a chance to meet nice people. URL:https://www.procopywriters.co.uk/event/cultivate-an-open-meetup-for-marketing-and-media-professionals-3/ LOCATION:Sixty Million Postcards\, 19-21 Exeter Road\, Bournemouth\, Dorset\, United Kingdom CATEGORIES:Networking ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162555/Cultivate-lellow-scaled-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk GEO:50.7183507;-1.8795154 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sixty Million Postcards 19-21 Exeter Road Bournemouth Dorset United Kingdom;X-APPLE-RADIUS=500;X-TITLE=19-21 Exeter Road:geo:-1.8795154,50.7183507 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230315T120000 DTEND;TZID=Europe/London:20230315T130000 DTSTAMP:20240426T121910 CREATED:20230125T162306Z LAST-MODIFIED:20230125T165855Z UID:10000324-1678881600-1678885200@www.procopywriters.co.uk SUMMARY:Using Generative AI to Boost Your Copywriting DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/using-generative-ai-to-boost-your-copywriting/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230308T123000 DTEND;TZID=Europe/London:20230308T131500 DTSTAMP:20240426T121910 CREATED:20221111T122536Z LAST-MODIFIED:20230227T131020Z UID:10000320-1678278600-1678281300@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Anna McLoughlin DESCRIPTION:Anna helps agencies\, creatives and other experts attract like-minded\, high-paying clients by bottling their brilliance in words. Since 2004\, she’s used copy to create more fun\, fame and fortune for over 400 B2B businesses\, from freelance designers through to Facebook. She’s a brand archetype geek\, bookworm and firm believer that anyone can write stuff but not everyone can be a copywriter. You can find her at www.inkspiller.co.uk\n\n\n \n\n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-anna-mcloughlin-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230223T123000 DTEND;TZID=Europe/London:20230223T131500 DTSTAMP:20240426T121910 CREATED:20221111T121937Z LAST-MODIFIED:20230222T091738Z UID:10000319-1677155400-1677158100@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Sanina Kaur DESCRIPTION:**Postponed** – a new date for this session will be advised soon ** \nFormer journalist\, Sanina\, has been writing since the age of 17. She spent 18 years working for employers (in journalism\, corporate comms\, PR and digital marketing) before going freelance. She has been running her B2B and B2C copywriting business\, SK Copy Co Ltd\, for seven years. \n \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-sanina-kaur/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230215T190000 DTEND;TZID=Europe/London:20230215T220000 DTSTAMP:20240426T121910 CREATED:20230106T142811Z LAST-MODIFIED:20230106T142811Z UID:10000321-1676487600-1676498400@www.procopywriters.co.uk SUMMARY:Cultivate: an open meetup for marketing and media professionals DESCRIPTION:A friendly meetup group for anyone working in media\, tech and the arts. Meeting regularly in Bournemouth. \nPlease join the Meetup group for regular updates about these events. \nCultivate is open to all professionals – and students – working in: \n\nMarketing\nMedia\nTechnology\nArts\n\nWhat happens at Cultivate?\nIt’s a chance to meet other people and build your professional network. There’s no formal structure or agenda; just a chance to meet nice people. URL:https://www.procopywriters.co.uk/event/cultivate-an-open-meetup-for-marketing-and-media-professionals-2/ LOCATION:Sixty Million Postcards\, 19-21 Exeter Road\, Bournemouth\, Dorset\, United Kingdom CATEGORIES:Networking ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162555/Cultivate-lellow-scaled-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk GEO:50.7183507;-1.8795154 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sixty Million Postcards 19-21 Exeter Road Bournemouth Dorset United Kingdom;X-APPLE-RADIUS=500;X-TITLE=19-21 Exeter Road:geo:-1.8795154,50.7183507 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230208T120000 DTEND;TZID=Europe/London:20230208T130000 DTSTAMP:20240426T121910 CREATED:20220523T094943Z LAST-MODIFIED:20220523T094943Z UID:10000314-1675857600-1675861200@www.procopywriters.co.uk SUMMARY:Conversational Copywriting DESCRIPTION:Essential tips for web\, email and social media. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/conversational-copywriting/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230126T123000 DTEND;TZID=Europe/London:20230126T131500 DTSTAMP:20240426T121910 CREATED:20220915T101926Z LAST-MODIFIED:20221202T113945Z UID:10000242-1674736200-1674738900@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Anna Gunning DESCRIPTION:After years of working agency side rising to Head of Content managing a writing team\, in 2015 Anna started Gunning Marketing – which specialises in copywriting and content strategy for B2B companies. Her projects range from tone of voice and proposition development\, websites and white papers through to email marketing\, sales collateral and annual/ESG reports.  \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-anna-gunning/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230118T120000 DTEND;TZID=Europe/London:20230118T130000 DTSTAMP:20240426T121910 CREATED:20220523T094359Z LAST-MODIFIED:20220523T094359Z UID:10000313-1674043200-1674046800@www.procopywriters.co.uk SUMMARY:Storytelling for Copywriters DESCRIPTION:How ‘show don’t tell’ works for marketers. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/storytelling-for-copywriters/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230111T123000 DTEND;TZID=Europe/London:20230111T131500 DTSTAMP:20240426T121910 CREATED:20221111T121026Z LAST-MODIFIED:20230105T093922Z UID:10000318-1673440200-1673442900@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Mariann Makrai DESCRIPTION:Ask the Copywriter is our series of live interviews with copywriters from our community. It’s a chance to learn how they got started\, what’s most important to them\, and where they see their future. \n\nMariann graduated from the Faculty of Philosophy in Zagreb\, Croatia. She’s actually a Hungarian\, who at the age of 6\, relocated to Croatia with her family.\nThere she learned English and German\, and she’s a teacher and translator of these languages. Alongside working as a translator she also ventured into the world of copywriting\, as she finds writing to be very relaxing\, invigorating and very creative.\n\n\n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-mariann-makrai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221207T120000 DTEND;TZID=Europe/London:20221207T130000 DTSTAMP:20240426T121910 CREATED:20220610T125720Z LAST-MODIFIED:20220610T125720Z UID:10000233-1670414400-1670418000@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:Speakeasy 6: Showcase \nThe culmination of the Speakeasy programme with Jackie Barrie. This is your chance to put your new skills into practice. Six volunteers will deliver a five-minute prepared speech and get constructive feedback that everyone can learn from. You’ll also get the chance to do a one-minute spontaneous speech on a topic to be advised on the day. Finally\, Jackie will explain how to make money from speaking. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. URL:https://www.procopywriters.co.uk/event/19385/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221206T190000 DTEND;TZID=Europe/London:20221206T220000 DTSTAMP:20240426T121910 CREATED:20221031T122822Z LAST-MODIFIED:20221206T143743Z UID:10000246-1670353200-1670364000@www.procopywriters.co.uk SUMMARY:Cultivate: an open meetup for marketing and media professionals DESCRIPTION:Please note this event has been cancelled. URL:https://www.procopywriters.co.uk/event/cultivate-an-open-meetup-for-marketing-and-media-professionals/ LOCATION:Sixty Million Postcards\, 19-21 Exeter Road\, Bournemouth\, Dorset\, United Kingdom CATEGORIES:Networking ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162555/Cultivate-lellow-scaled-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk GEO:50.7183507;-1.8795154 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sixty Million Postcards 19-21 Exeter Road Bournemouth Dorset United Kingdom;X-APPLE-RADIUS=500;X-TITLE=19-21 Exeter Road:geo:-1.8795154,50.7183507 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221206T123000 DTEND;TZID=Europe/London:20221206T131500 DTSTAMP:20240426T121910 CREATED:20220915T101417Z LAST-MODIFIED:20221202T113944Z UID:10000240-1670329800-1670332500@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Laura McDonagh DESCRIPTION:Laura McDonagh is a recovering English teacher\, former expat\, mum of three boys\, cockapoo wrangler and Jarvis Cocker fan. She started her freelance copywriting business HeyLauraMc in 2017. \n \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-laura-mcdonagh/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221123T123000 DTEND;TZID=Europe/London:20221123T131500 DTSTAMP:20240426T121910 CREATED:20220915T095445Z LAST-MODIFIED:20221202T113944Z UID:10000238-1669206600-1669209300@www.procopywriters.co.uk SUMMARY:*** Postponed *** Ask the Copywriter: Alice Rowan DESCRIPTION:*** Postponed – New date to be advised very soon *** \nAlice (she/her) is a web copywriter and SEO content writer based in Cheltenham\, UK. After 8 years working for other people\, she’d finally had enough at the start of 2022 and quit her job to pursue freelancing full time. She’s an avid reader\, collector of houseplants\, and peruser of forests.  URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-alice-rowan/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221109T120000 DTEND;TZID=Europe/London:20221109T130000 DTSTAMP:20240426T121910 CREATED:20220523T094146Z LAST-MODIFIED:20220523T094146Z UID:10000312-1667995200-1667998800@www.procopywriters.co.uk SUMMARY:Social Media Copywriting Essentials DESCRIPTION:Factors for higher response rates. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ URL:https://www.procopywriters.co.uk/event/social-media-copywriting-essentials/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221102T120000 DTEND;TZID=Europe/London:20221102T130000 DTSTAMP:20240426T121910 CREATED:20220610T125617Z LAST-MODIFIED:20220610T125617Z UID:10000230-1667390400-1667394000@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:The next in the series of Speakeasy sessions with Jackie Barrie covers what to do before\, during and after a speaking engagement if you want to be perceived as professional. It also includes the chance to prepare for next week’s showcase session where participants present for five minutes and get supportive feedback on their speaking skills. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. \n  URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-5/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221019T120000 DTEND;TZID=Europe/London:20221019T130000 DTSTAMP:20240426T121910 CREATED:20220523T093738Z LAST-MODIFIED:20220523T093738Z UID:10000311-1666180800-1666184400@www.procopywriters.co.uk SUMMARY:Improving Calls to Action (CTAs) DESCRIPTION:Driving higher conversion rates through micro-copy. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. URL:https://www.procopywriters.co.uk/event/improving-calls-to-action-ctas/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221014T080000 DTEND;TZID=Europe/London:20221014T170000 DTSTAMP:20240426T121910 CREATED:20220325T162110Z LAST-MODIFIED:20220325T162110Z UID:10000301-1665734400-1665766800@www.procopywriters.co.uk SUMMARY:CopyCon 2022 DESCRIPTION:Join us for a celebration of words that work. URL:https://www.procopywriters.co.uk/event/copycon-2022-2/ LOCATION:content-shape-parellelogram-2 CATEGORIES:Conferences ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162605/CopyCon-2022.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221013T123000 DTEND;TZID=Europe/London:20221013T131500 DTSTAMP:20240426T121910 CREATED:20220915T095157Z LAST-MODIFIED:20221202T113944Z UID:10000236-1665664200-1665666900@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Jamie Ryder DESCRIPTION:Jamie Ryder is a copywriter who uses philosophy in his work to help businesses share their philosophy with the world. He’s the founder of Stoic Athenaeum\, a brand focused on making ancient ideas new again and exploring the intersections between mental health\, authenticity and branding.  \n \n  \n**ProCopywriters Members Only** \nTo access this session\, you’ll need the access code from your member dashboard (scroll down to the “Exclusive Offers for Members” section). URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-jamie-ryder/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20221013 DTEND;VALUE=DATE:20221014 DTSTAMP:20240426T121910 CREATED:20220920T140209Z LAST-MODIFIED:20221202T113945Z UID:10000244-1665619200-1665705599@www.procopywriters.co.uk SUMMARY:You're Invited to the Pre-CopyCon Meet Up! DESCRIPTION:Will you be in Brighton the evening before CopyCon?\n\nWorried you’ll be stuck for something to do?\n\nCome and join us down the pub!\n\nWe’ll be at The Walrus on Ship St. for a drink and a natter on Thursday 13th October (exact times will be confirmed a bit closer to the date). URL:https://www.procopywriters.co.uk/event/youre-invited-to-the-pre-copycon-meet-up/ LOCATION:The Walrus (Brighton)\, 10 Ship Street\, Brighton\, BN1 1AD\, United Kingdom CATEGORIES:Networking ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162605/CopyCon-2022.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk GEO:50.8211037;-0.1421547 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Walrus (Brighton) 10 Ship Street Brighton BN1 1AD United Kingdom;X-APPLE-RADIUS=500;X-TITLE=10 Ship Street:geo:-0.1421547,50.8211037 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221006T100000 DTEND;TZID=Europe/London:20221006T160000 DTSTAMP:20240426T121910 CREATED:20220330T143240Z LAST-MODIFIED:20220330T143240Z UID:10000303-1665050400-1665072000@www.procopywriters.co.uk SUMMARY:Why Your Content Marketing Isn't Working - and How to Fix It DESCRIPTION:You know the best thing about content marketing? The possibilities are endless. \nYou know the worst thing about content marketing? There is so much you can do. So many options\, so many ways to get distracted\, focus on the wrong things\, and burn your time and efforts. \nContent marketing is everywhere and everyone is doing it. The best way to get it right is by getting things done in the first place. \nBut to cut through the information overload you need to be better and faster then everyone else fighting for attention. So how do you do that? \nWe’ll explore the tools you need to set the right targets\, build an effective strategy\, execute efficiently and learn from what you are doing. \nWe’ll look into how to maximise your outcome through collaboration and by choosing the right publishing and distribution channels. \nAnd we’ll practice so you’ll walk away knowing exactly how to implement your takeaways from this workshop. \nWe will cover: \n\nSetting targets\nFinding your audience\nChoosing your channels\nDoing your research\nBuilding your strategy\nPublishing and collaborating\nDistributing all the things\nAnalysing what works\nContinuous testing\n\n\n\nWhen is it?\nThis training day is divided into 2 half-days: \n06/10/2022 – 10:00 – 13:30 \n07/10/2022 – 10:00 – 13:30 URL:https://www.procopywriters.co.uk/event/why-your-content-marketing-isnt-working-and-how-to-fix-it/ LOCATION:Online CATEGORIES:Training ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221005T120000 DTEND;TZID=Europe/London:20221005T130000 DTSTAMP:20240426T121910 CREATED:20220610T124148Z LAST-MODIFIED:20220610T124148Z UID:10000229-1664971200-1664974800@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:What makes a presentation effective? In this packed Speakeasy session with Jackie Barrie\, we explore storytelling and rhetorical devices. We also look at what NOT to do. Finally\, you’ll learn about using slides\, props and audience participation to help get your message across in a memorable way. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-4/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221005T100000 DTEND;TZID=Europe/London:20221005T160000 DTSTAMP:20240426T121910 CREATED:20220330T141624Z LAST-MODIFIED:20220330T141624Z UID:10000302-1664964000-1664985600@www.procopywriters.co.uk SUMMARY:Getting Attention and Engagement with Your B2B Copywriting DESCRIPTION:A practical approach to writing for B2B audiences\, covering planning\, hooks\, tone of voice\, storytelling and more. \nThis 1-day training session is presented by Tim Tucker. Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy\, 23 Digital Ltd. Between 2009­–2018 he was a consultant and trainer for the Content Marketing Association\, the industry association for marketing\, publishing\, advertising and social agencies in the UK. URL:https://www.procopywriters.co.uk/event/getting-attention-and-engagement-with-your-b2b-copywriting/ LOCATION:Online CATEGORIES:Training ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221004T100000 DTEND;TZID=Europe/London:20221004T160000 DTSTAMP:20240426T121910 CREATED:20220330T143613Z LAST-MODIFIED:20220330T143613Z UID:10000304-1664877600-1664899200@www.procopywriters.co.uk SUMMARY:Recharge Your Creativity DESCRIPTION:Nick Parker presents… \nRecharge your creativity. Relight that fire. Reconnect with your voice. \nAs copywriters\, we spend every day finding the right words for our clients. It’s deeply satisfying. But sometimes the tank just runs dry – we run out of inspiration. Our words start to feel flat. It’s time for a shake-up. \nThat’s what this workshop is. For one day\, we’ll put aside the keywords and content strategies\, the features and benefits\, the tone of voice guidelines\, and play with words. \nWe’ll have the space to experiment and take risks. To play with our own voices. To reconnect with why being a writer is the best damn job in the world. \nThen we can all return to our writing desks refreshed and reinvigorated. \nThe session will be run by Nick Parker\, who believes that finding your own voice as a writer is the key to writing more effectively as a copywriter. URL:https://www.procopywriters.co.uk/event/recharge-your-creativity/ LOCATION:Online CATEGORIES:Training ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221003T100000 DTEND;TZID=Europe/London:20221003T160000 DTSTAMP:20240426T121910 CREATED:20220330T143918Z LAST-MODIFIED:20220330T143918Z UID:10000305-1664791200-1664812800@www.procopywriters.co.uk SUMMARY:Watch Your Tone DESCRIPTION:Presented by Sonder & Tell… \nIn the session\, they will take us through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nYou will learn: \n\nHow to use your brand positioning to root your TOV\nAn overview of the process of creating and codifying guidelines\nExamples of effective ToV in action\n\nSession 1 | 10:00 – 11:15\nIntroduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right. \nSession 2: 11:30 – 12:45\nWe break down the process of establishing your brand’s positioning\, looking at your consumer\, brand and product truths. \nBreak for lunch 12:50 – 13:30 \nSession 3: 13:30 – 14:45\nWe’ll look at how you use your positioning to create and codify a tone of voice\, with exercises and examples. \nSession 4: 15:00 – 16:00\nA look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint. URL:https://www.procopywriters.co.uk/event/watch-your-tone/ LOCATION:Online CATEGORIES:Training ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220914T120000 DTEND;TZID=Europe/London:20220914T130000 DTSTAMP:20240426T121910 CREATED:20220523T092755Z LAST-MODIFIED:20220523T092755Z UID:10000310-1663156800-1663160400@www.procopywriters.co.uk SUMMARY:Personalised Copy for Email DESCRIPTION:Increasing engagement and outcomes by connecting with your reader. This lunchtime learning workshop is delivered by Tim Tucker. \nTim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n**ProCopywriters Members Only** \nTo access this session\, you’ll need the access code from your member dashboard (scroll down to the “Exclusive Offers for Members” section). URL:https://www.procopywriters.co.uk/event/personalised-copy-for-email/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220907T120000 DTEND;TZID=Europe/London:20220907T130000 DTSTAMP:20240426T121910 CREATED:20220610T123813Z LAST-MODIFIED:20220610T123813Z UID:10000317-1662552000-1662555600@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:Speakeasy 3: Speaking skills \nWe might be moving beyond the usual copywriting comfort zone in this Speakeasy session run by Jackie Barrie. You’ll discover how to use body language\, vocal variety and eye contact to improve your presentations\, online and offline. Like anything\, it’s easy when you know how. You don’t have to attend previous sessions to get value out of this one. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-3/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220810T120000 DTEND;TZID=Europe/London:20220810T130000 DTSTAMP:20240426T121910 CREATED:20220610T123637Z LAST-MODIFIED:20220610T123637Z UID:10000316-1660132800-1660136400@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:Speakeasy 2: What to say \nCopywriters are usually comfortable with the written word. However\, writing an online or on-site speech is a different skill. So\, let’s look at the content you need in an effective presentation. You’ll find out how people learn\, a simple structure to follow\, and ways to handle the Q&A. This is the second in our series of Speakeasy sessions run by Jackie Barrie (it doesn’t matter if you missed the first one). \n  \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-2/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220720T120000 DTEND;TZID=Europe/London:20220720T130000 DTSTAMP:20240426T121910 CREATED:20220523T092508Z LAST-MODIFIED:20220523T092508Z UID:10000309-1658318400-1658322000@www.procopywriters.co.uk SUMMARY:How to Make Every Word Count DESCRIPTION:Getting to the point and avoiding unnecessary words. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n**This session is free for all ProCopywriters members** \n***The access code is in your dashboard*** \n  URL:https://www.procopywriters.co.uk/event/how-to-make-every-word-count/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220706T120000 DTEND;TZID=Europe/London:20220706T130000 DTSTAMP:20240426T121910 CREATED:20220610T123441Z LAST-MODIFIED:20220610T123441Z UID:10000315-1657108800-1657112400@www.procopywriters.co.uk SUMMARY:Develop Your Speaking Skills with Jackie Barrie DESCRIPTION:Speakeasy 1: Building your confidence \nBoost your speaking skills with our monthly Speakeasy programme run by long-term copywriter\, Jackie Barrie\, who’s also an experienced trainer\, the author of ‘Unboring’\, and a Fellow of the Professional Speaking Association UK & Ireland. This first session explores nerves and how to overcome them\, and looks at common mistakes to avoid when you give a presentation. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. \n  URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT END:VCALENDAR