BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ProCopywriters | the Alliance of Commercial Writers - ECPv6.3.5//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ProCopywriters | the Alliance of Commercial Writers X-ORIGINAL-URL:https://www.procopywriters.co.uk X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20240424T120000 DTEND;TZID=Europe/London:20240424T130000 DTSTAMP:20240426T122134 CREATED:20240314T110817Z LAST-MODIFIED:20240314T110817Z UID:10000358-1713960000-1713963600@www.procopywriters.co.uk SUMMARY:Copywriting Techniques to Boost Conversion Rates DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. \nTim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/copywriting-techniques-to-boost-conversion-rates/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240319T120000 DTEND;TZID=Europe/London:20240319T130000 DTSTAMP:20240426T122134 CREATED:20240112T123846Z LAST-MODIFIED:20240112T123911Z UID:10000354-1710849600-1710853200@www.procopywriters.co.uk SUMMARY:AI for Copywriters: an Introduction DESCRIPTION:During our 60-minute session\, we’ll cover: \n\nThe current AI copywriting landscape and the main AI tools\nWhen AI is helpful and when it isn’t\nHow to use AI for beating writer’s block\, brainstorming and researching\nHow to use AI to create first drafts and structures\nHow to use AI to edit and fine-tune your writing\nKey issues and considerations when using AI in your work\n\nWe’ll finish with a 15-minute Q&A. \nHosted by Kerry Harrison\nKerry is an award-winning AI consultant and copywriter\, specialising in using artificial intelligence to augment human creativity. \nOver the last five years\, she has co-created the world’s first AI gin\, crafted an AI Queen’s speech for Wired Magazine\, brought the award-winning Cheltenham Science Festival AI curator to life\, won two DMA Awards for Best Use of AI – and has spoken about AI both nationally and internationally. \nShe runs regular AI courses for businesses across the UK and is the Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/ai-for-copywriters-an-introduction/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240306T120000 DTEND;TZID=Europe/London:20240306T130000 DTSTAMP:20240426T122134 CREATED:20230817T121221Z LAST-MODIFIED:20230906T095540Z UID:10000345-1709726400-1709730000@www.procopywriters.co.uk SUMMARY:Editing for Copywriters – Self-Editing and Proofreading Strategies DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/editing-for-copywriters-self-editing-and-proofreading-strategies/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240305T120000 DTEND;TZID=Europe/London:20240305T130000 DTSTAMP:20240426T122134 CREATED:20231215T112759Z LAST-MODIFIED:20231215T113459Z UID:10000351-1709640000-1709643600@www.procopywriters.co.uk SUMMARY:Intro to IA: Build a Basic Taxonomy DESCRIPTION:Following on from my talk\, Introduction to Navigation Design\, this session will teach you the basics of how to create a taxonomy. I’ll be teaching you how to use (and abuse) card sorting\, the role context plays when structuring and labelling information\, and what to do when stakeholders change a brief on you last minute. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. \nAbout Emma Chittenden\nHi\, I’m Emma. I’ve spent the last 20 years working in information architecture and taxonomy design. I specialise in unf*cking large digital messes to help businesses make more money\, or save a boat load of it. The clients I’ve worked with include\, The London Eye\, The Open University\, Pearson Education and NHS Digital. I specialise in how people navigate through digital ecosystems and the paradox of choice. When I’m not doing that I’m usually found reading a book\, walking the dog or sewing something. URL:https://www.procopywriters.co.uk/event/intro-to-ia-build-a-basic-taxonomy/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240221T193000 DTEND;TZID=Europe/London:20240221T223000 DTSTAMP:20240426T122134 CREATED:20231213T162226Z LAST-MODIFIED:20231213T162413Z UID:10000349-1708543800-1708554600@www.procopywriters.co.uk SUMMARY:Cultivate: The Open Meetup DESCRIPTION:Join us at 60 Million Postcards for a friendly meetup – open to all professionals – and students – working in: \n\nMarketing\nMedia\nTechnology\nArts\n\nWhat happens at Cultivate?\nIt’s a chance to meet other people and build your professional network. There’s no agenda or schedule – it’s just friendly people in a pub. URL:https://www.procopywriters.co.uk/event/cultivate-the-open-meetup-2/ LOCATION:Online CATEGORIES:Meetups ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160450/ProC-CultivateIdentity-2023-scaled.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240221T120000 DTEND;TZID=Europe/London:20240221T130000 DTSTAMP:20240426T122134 CREATED:20230817T122303Z LAST-MODIFIED:20230901T134343Z UID:10000346-1708516800-1708520400@www.procopywriters.co.uk SUMMARY:Copywriting for Email Marketing – Subject Lines\, Content and Calls-to-Action DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/copywriting-for-email-marketing-subject-lines-content-and-calls-to-action/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240206T120000 DTEND;TZID=Europe/London:20240206T130000 DTSTAMP:20240426T122134 CREATED:20231215T111937Z LAST-MODIFIED:20231215T113523Z UID:10000350-1707220800-1707224400@www.procopywriters.co.uk SUMMARY:Introduction to Navigation Design DESCRIPTION:Like all good talks\, this one started with me swearing (a lot). Discover how I transformed the swearing at not being able to do something in two clicks\, into the practice of navigation design. In this talk\, I’ll take you through the principles I’ve created to help define robust taxonomies (site maps) and the visual navigation experience. \nThis session is part 1 of 2\, in the second I’ll be teaching you the basics of how to create a simple taxonomy. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. \nHosted by Emma Chittenden: \n\n\nAbout Emma Chittenden\nHi\, I’m Emma. I’ve spent the last 20 years working in information architecture and taxonomy design. I specialise in unf*cking large digital messes to help businesses make more money\, or save a boat load of it. The clients I’ve worked with include\, The London Eye\, The Open University\, Pearson Education and NHS Digital. I specialise in how people navigate through digital ecosystems and the paradox of choice. When I’m not doing that I’m usually found reading a book\, walking the dog or sewing something. URL:https://www.procopywriters.co.uk/event/introduction-to-navigation-design/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240130T120000 DTEND;TZID=Europe/London:20240130T140000 DTSTAMP:20240426T122134 CREATED:20231219T135248Z LAST-MODIFIED:20231219T135248Z UID:10000352-1706616000-1706623200@www.procopywriters.co.uk SUMMARY:Content Design: an Introduction from Content Design London DESCRIPTION:This 2-hour session will teach you the principles of content design and how it can support you in your work. \nFull of real life examples\, this Content Design London session will cover: \n\nwhy content design is different from writing\,\nhow it builds on the skills you already have\,\nhow it can help you solve problems for your organisation and users.\n\nBy the end of the session\, you’ll be able to talk about the principles of content design. You’ll also understand the value of data and how it can help you make good content decisions at work. \nThis ProCopywriters members-only session is strictly limited to 100 participants. The recording will be available for 30 days after the session. URL:https://www.procopywriters.co.uk/event/content-design-an-introduction-from-content-design-london/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240125T123000 DTEND;TZID=Europe/London:20240125T131500 DTSTAMP:20240426T122134 CREATED:20240109T125934Z LAST-MODIFIED:20240119T155928Z UID:10000353-1706185800-1706188500@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Jo Watson DESCRIPTION:We’re thrilled to be hosting our monthly ‘Ask the Copywriter’ sessions again and have a great line up in place. \nKicking off 2024 is Jo Watson and she’ll be joining us to open up a discussion about managing your time when your clients can’t manage theirs. \n \nHere’s a little more about Jo (in her own words) \nCopywriter\, trainer and columnist hired by people who want personality in their project. Published Author of TOT ANALYSIS: Why Running Your Business is Child’s Play. Underachieving perfectionist\, overbearing mother. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-jo-watson/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240116T120000 DTEND;TZID=Europe/London:20240116T130000 DTSTAMP:20240426T122134 CREATED:20230817T120103Z LAST-MODIFIED:20230905T122747Z UID:10000344-1705406400-1705410000@www.procopywriters.co.uk SUMMARY:Benefits and Features – Balance Both to Create High-Converting Copy DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/benefits-and-features-balance-both-to-create-high-converting-copy/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231204T120000 DTEND;TZID=Europe/London:20231204T130000 DTSTAMP:20240426T122134 CREATED:20230817T114735Z LAST-MODIFIED:20230905T122819Z UID:10000343-1701691200-1701694800@www.procopywriters.co.uk SUMMARY:Harnessing the Power of Emotion – Engage\, Captivate and Persuade Readers DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/harnessing-the-power-of-emotion-engage-captivate-and-persuade-readers/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231109T120000 DTEND;TZID=Europe/London:20231109T130000 DTSTAMP:20240426T122134 CREATED:20230817T102311Z LAST-MODIFIED:20230905T122846Z UID:10000342-1699531200-1699534800@www.procopywriters.co.uk SUMMARY:Persuasive Language – Using Rhetorical Devices and Psychological Triggers in Your Copy DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/persuasive-language-using-rhetorical-devices-and-psychological-triggers-in-your-copy/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231018T093000 DTEND;TZID=Europe/London:20231018T170000 DTSTAMP:20240426T122134 CREATED:20230227T100055Z LAST-MODIFIED:20230227T100055Z UID:10000331-1697621400-1697648400@www.procopywriters.co.uk SUMMARY:Content Design - Training Day DESCRIPTION:Learn the fundamentals of content design with Tim Tucker – a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis training day – delivered remotely over Zoom – is part of the tenth annual Copywriting Conference. \nPro and Corporate members of ProCopywriters are eligible for a significant discount. Check your dashboard to get the code. \n  URL:https://www.procopywriters.co.uk/event/content-design-training-day/ LOCATION:Online CATEGORIES:Training ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231017T100000 DTEND;TZID=Europe/London:20231017T160000 DTSTAMP:20240426T122134 CREATED:20230227T111632Z LAST-MODIFIED:20230227T111632Z UID:10000332-1697536800-1697558400@www.procopywriters.co.uk SUMMARY:Tone of Voice - Training Day DESCRIPTION:In the session\, Sonder & Tell take you through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nThis training day – delivered remotely over Zoom – is part of the tenth annual Copywriting Conference. \nPro and Corporate members of ProCopywriters are eligible for a significant discount. Check your dashboard to get the code. \n  URL:https://www.procopywriters.co.uk/event/ton-of-voice-training/ LOCATION:Online CATEGORIES:Training ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231003T120000 DTEND;TZID=Europe/London:20231003T130000 DTSTAMP:20240426T122134 CREATED:20230817T100938Z LAST-MODIFIED:20230905T122957Z UID:10000341-1696334400-1696338000@www.procopywriters.co.uk SUMMARY:AI for Copywriters – Use AI Tools to Generate Ideas and Content DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. URL:https://www.procopywriters.co.uk/event/ai-for-copywriters-use-ai-tools-to-generate-ideas-and-content/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230913T120000 DTEND;TZID=Europe/London:20230913T130000 DTSTAMP:20240426T122134 CREATED:20230125T192851Z LAST-MODIFIED:20230905T095138Z UID:10000329-1694606400-1694610000@www.procopywriters.co.uk SUMMARY:Making Longer Copy Work DESCRIPTION:How can you keep readers engaged with longer content like blogs and white papers? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n*** This event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/making-longer-copy-work/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230712T120000 DTEND;TZID=Europe/London:20230712T130000 DTSTAMP:20240426T122134 CREATED:20230125T191634Z LAST-MODIFIED:20230125T192402Z UID:10000328-1689163200-1689166800@www.procopywriters.co.uk SUMMARY:Tone of Voice DESCRIPTION:Building Relationships with Your Audience \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/tone-of-voice/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230614T120000 DTEND;TZID=Europe/London:20230614T130000 DTSTAMP:20240426T122134 CREATED:20230125T172728Z LAST-MODIFIED:20230125T190754Z UID:10000327-1686744000-1686747600@www.procopywriters.co.uk SUMMARY:Write Better Subject Lines and Headings DESCRIPTION:How can you increase response rates by making changes to your headings\, titles and email subject lines? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/write-better-subject-lines-and-headings/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230609T080000 DTEND;TZID=Europe/London:20230609T170000 DTSTAMP:20240426T122134 CREATED:20230609T104836Z LAST-MODIFIED:20230609T104836Z UID:10000339-1686297600-1686330000@www.procopywriters.co.uk SUMMARY:Cultivate: the casual meetup DESCRIPTION:Join us at 60 Million Postcards for a friendly meetup – open to all professionals – and students – working in: \n\nMarketing\nMedia\nTechnology\nArts\n\nWhat happens at Cultivate?\nIt’s a chance to meet other people and build your professional network. There’s no agenda or schedule – it’s just friendly people in a pub. URL:https://www.procopywriters.co.uk/event/cultivate-the-casual-meetup/ LOCATION:Online CATEGORIES:Meetups ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162555/Cultivate-lellow-scaled-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230607T120000 DTEND;TZID=Europe/London:20230607T130000 DTSTAMP:20240426T122134 CREATED:20230228T101909Z LAST-MODIFIED:20230228T102519Z UID:10000335-1686139200-1686142800@www.procopywriters.co.uk SUMMARY:Networking with Confidence DESCRIPTION:In this session\, we’ll explore word-of-mouth marketing both offline and online. It includes how to network to get noticed and supported in-house\, how to deliver an effective one-minute promotional speech at a networking event\, and how to use LinkedIn to build potential working relationships.\nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here ** URL:https://www.procopywriters.co.uk/event/networking-with-confidence/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230517T120000 DTEND;TZID=Europe/London:20230517T130000 DTSTAMP:20240426T122134 CREATED:20230125T170552Z LAST-MODIFIED:20230125T172147Z UID:10000326-1684324800-1684328400@www.procopywriters.co.uk SUMMARY:Writing With Clarity DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/writing-with-clarity/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230503T120000 DTEND;TZID=Europe/London:20230503T130000 DTSTAMP:20240426T122134 CREATED:20230228T100839Z LAST-MODIFIED:20230228T100839Z UID:10000334-1683115200-1683118800@www.procopywriters.co.uk SUMMARY:Managing Clients and Colleagues Confidently DESCRIPTION:How do you present work to your in-house\, agency\, or direct clients? How do you handle it when they give you feedback? How do you approach your boss when you want a promotion? You may be a writer\, but you also need competent speaking skills if you want to grow your career. \nIn this session\, you’ll understand how to shift your mindset from fearful to effective while remaining authentic. \nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here ** URL:https://www.procopywriters.co.uk/event/managing-clients-and-colleagues-confidently/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230426T120000 DTEND;TZID=Europe/London:20230426T130000 DTSTAMP:20240426T122134 CREATED:20230228T094758Z LAST-MODIFIED:20230228T095209Z UID:10000333-1682510400-1682514000@www.procopywriters.co.uk SUMMARY:Pitch with Confidence DESCRIPTION:Being able to confidently pitch your ideas\, projects\, proposals and offers is a priceless asset for copywriters. In this session we’ll explore methods for developing a simple sales-pitch that you can use to sell your work to colleagues and clients alike. \nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here ** URL:https://www.procopywriters.co.uk/event/pitch-with-confidence/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230419T120000 DTEND;TZID=Europe/London:20230419T130000 DTSTAMP:20240426T122134 CREATED:20230125T165824Z LAST-MODIFIED:20230125T165824Z UID:10000325-1681905600-1681909200@www.procopywriters.co.uk SUMMARY:Search Engine Optimisation (SEO) for Copywriters in 2023 DESCRIPTION:What do you need to know about search engine optimisation in 2023? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/search-engine-optimisation-seo-for-copywriters-in-2023/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230315T120000 DTEND;TZID=Europe/London:20230315T130000 DTSTAMP:20240426T122134 CREATED:20230125T162306Z LAST-MODIFIED:20230125T165855Z UID:10000324-1678881600-1678885200@www.procopywriters.co.uk SUMMARY:Using Generative AI to Boost Your Copywriting DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/using-generative-ai-to-boost-your-copywriting/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230308T123000 DTEND;TZID=Europe/London:20230308T131500 DTSTAMP:20240426T122134 CREATED:20221111T122536Z LAST-MODIFIED:20230227T131020Z UID:10000320-1678278600-1678281300@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Anna McLoughlin DESCRIPTION:Anna helps agencies\, creatives and other experts attract like-minded\, high-paying clients by bottling their brilliance in words. Since 2004\, she’s used copy to create more fun\, fame and fortune for over 400 B2B businesses\, from freelance designers through to Facebook. She’s a brand archetype geek\, bookworm and firm believer that anyone can write stuff but not everyone can be a copywriter. You can find her at www.inkspiller.co.uk\n\n\n \n\n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-anna-mcloughlin-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230223T123000 DTEND;TZID=Europe/London:20230223T131500 DTSTAMP:20240426T122134 CREATED:20221111T121937Z LAST-MODIFIED:20230222T091738Z UID:10000319-1677155400-1677158100@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Sanina Kaur DESCRIPTION:**Postponed** – a new date for this session will be advised soon ** \nFormer journalist\, Sanina\, has been writing since the age of 17. She spent 18 years working for employers (in journalism\, corporate comms\, PR and digital marketing) before going freelance. She has been running her B2B and B2C copywriting business\, SK Copy Co Ltd\, for seven years. \n \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-sanina-kaur/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230208T120000 DTEND;TZID=Europe/London:20230208T130000 DTSTAMP:20240426T122134 CREATED:20220523T094943Z LAST-MODIFIED:20220523T094943Z UID:10000314-1675857600-1675861200@www.procopywriters.co.uk SUMMARY:Conversational Copywriting DESCRIPTION:Essential tips for web\, email and social media. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/conversational-copywriting/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230126T123000 DTEND;TZID=Europe/London:20230126T131500 DTSTAMP:20240426T122134 CREATED:20220915T101926Z LAST-MODIFIED:20221202T113945Z UID:10000242-1674736200-1674738900@www.procopywriters.co.uk SUMMARY:Ask the Copywriter: Anna Gunning DESCRIPTION:After years of working agency side rising to Head of Content managing a writing team\, in 2015 Anna started Gunning Marketing – which specialises in copywriting and content strategy for B2B companies. Her projects range from tone of voice and proposition development\, websites and white papers through to email marketing\, sales collateral and annual/ESG reports.  \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various membership levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-anna-gunning/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230118T120000 DTEND;TZID=Europe/London:20230118T130000 DTSTAMP:20240426T122134 CREATED:20220523T094359Z LAST-MODIFIED:20220523T094359Z UID:10000313-1674043200-1674046800@www.procopywriters.co.uk SUMMARY:Storytelling for Copywriters DESCRIPTION:How ‘show don’t tell’ works for marketers. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. URL:https://www.procopywriters.co.uk/event/storytelling-for-copywriters/ LOCATION:Online CATEGORIES:Workshop ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk END:VEVENT END:VCALENDAR