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X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221102T120000
DTEND;TZID=Europe/London:20221102T130000
DTSTAMP:20240426T132001
CREATED:20220610T125617Z
LAST-MODIFIED:20220610T125617Z
UID:10000230-1667390400-1667394000@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:The next in the series of Speakeasy sessions with Jackie Barrie covers what to do before\, during and after a speaking engagement if you want to be perceived as professional. It also includes the chance to prepare for next week’s showcase session where participants present for five minutes and get supportive feedback on their speaking skills. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. \n 
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-5/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221019T120000
DTEND;TZID=Europe/London:20221019T130000
DTSTAMP:20240426T132001
CREATED:20220523T093738Z
LAST-MODIFIED:20220523T093738Z
UID:10000311-1666180800-1666184400@www.procopywriters.co.uk
SUMMARY:Improving Calls to Action (CTAs)
DESCRIPTION:Driving higher conversion rates through micro-copy. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian.
URL:https://www.procopywriters.co.uk/event/improving-calls-to-action-ctas/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221014T080000
DTEND;TZID=Europe/London:20221014T170000
DTSTAMP:20240426T132001
CREATED:20220325T162110Z
LAST-MODIFIED:20220325T162110Z
UID:10000301-1665734400-1665766800@www.procopywriters.co.uk
SUMMARY:CopyCon 2022
DESCRIPTION:Join us for a celebration of words that work.
URL:https://www.procopywriters.co.uk/event/copycon-2022-2/
LOCATION:content-shape-parellelogram-2
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162605/CopyCon-2022.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221013T123000
DTEND;TZID=Europe/London:20221013T131500
DTSTAMP:20240426T132001
CREATED:20220915T095157Z
LAST-MODIFIED:20221202T113944Z
UID:10000236-1665664200-1665666900@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Jamie Ryder
DESCRIPTION:Jamie Ryder is a copywriter who uses philosophy in his work to help businesses share their philosophy with the world. He’s the founder of Stoic Athenaeum\, a brand focused on making ancient ideas new again and exploring the intersections between mental health\, authenticity and branding.  \n \n  \n**ProCopywriters Members Only** \nTo access this session\, you’ll need the access code from your member dashboard (scroll down to the “Exclusive Offers for Members” section).
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-jamie-ryder/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221013
DTEND;VALUE=DATE:20221014
DTSTAMP:20240426T132001
CREATED:20220920T140209Z
LAST-MODIFIED:20221202T113945Z
UID:10000244-1665619200-1665705599@www.procopywriters.co.uk
SUMMARY:You're Invited to the Pre-CopyCon Meet Up!
DESCRIPTION:Will you be in Brighton the evening before CopyCon?\n\nWorried you’ll be stuck for something to do?\n\nCome and join us down the pub!\n\nWe’ll be at The Walrus on Ship St. for a drink and a natter on Thursday 13th October (exact times will be confirmed a bit closer to the date).
URL:https://www.procopywriters.co.uk/event/youre-invited-to-the-pre-copycon-meet-up/
LOCATION:The Walrus (Brighton)\, 10 Ship Street\, Brighton\, BN1 1AD\, United Kingdom
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162605/CopyCon-2022.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
GEO:50.8211037;-0.1421547
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Walrus (Brighton) 10 Ship Street Brighton BN1 1AD United Kingdom;X-APPLE-RADIUS=500;X-TITLE=10 Ship Street:geo:-0.1421547,50.8211037
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221006T100000
DTEND;TZID=Europe/London:20221006T160000
DTSTAMP:20240426T132001
CREATED:20220330T143240Z
LAST-MODIFIED:20220330T143240Z
UID:10000303-1665050400-1665072000@www.procopywriters.co.uk
SUMMARY:Why Your Content Marketing Isn't Working - and How to Fix It
DESCRIPTION:You know the best thing about content marketing? The possibilities are endless. \nYou know the worst thing about content marketing? There is so much you can do. So many options\, so many ways to get distracted\, focus on the wrong things\, and burn your time and efforts. \nContent marketing is everywhere and everyone is doing it. The best way to get it right is by getting things done in the first place. \nBut to cut through the information overload you need to be better and faster then everyone else fighting for attention. So how do you do that? \nWe’ll explore the tools you need to set the right targets\, build an effective strategy\, execute efficiently and learn from what you are doing. \nWe’ll look into how to maximise your outcome through collaboration and by choosing the right publishing and distribution channels. \nAnd we’ll practice so you’ll walk away knowing exactly how to implement your takeaways from this workshop. \nWe will cover: \n\nSetting targets\nFinding your audience\nChoosing your channels\nDoing your research\nBuilding your strategy\nPublishing and collaborating\nDistributing all the things\nAnalysing what works\nContinuous testing\n\n\n\nWhen is it?\nThis training day is divided into 2 half-days: \n06/10/2022 – 10:00 – 13:30 \n07/10/2022 – 10:00 – 13:30
URL:https://www.procopywriters.co.uk/event/why-your-content-marketing-isnt-working-and-how-to-fix-it/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T120000
DTEND;TZID=Europe/London:20221005T130000
DTSTAMP:20240426T132001
CREATED:20220610T124148Z
LAST-MODIFIED:20220610T124148Z
UID:10000229-1664971200-1664974800@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:What makes a presentation effective? In this packed Speakeasy session with Jackie Barrie\, we explore storytelling and rhetorical devices. We also look at what NOT to do. Finally\, you’ll learn about using slides\, props and audience participation to help get your message across in a memorable way. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-4/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T100000
DTEND;TZID=Europe/London:20221005T160000
DTSTAMP:20240426T132001
CREATED:20220330T141624Z
LAST-MODIFIED:20220330T141624Z
UID:10000302-1664964000-1664985600@www.procopywriters.co.uk
SUMMARY:Getting Attention and Engagement with Your B2B Copywriting
DESCRIPTION:A practical approach to writing for B2B audiences\, covering planning\, hooks\, tone of voice\, storytelling and more. \nThis 1-day training session is presented by Tim Tucker. Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy\, 23 Digital Ltd. Between 2009­–2018 he was a consultant and trainer for the Content Marketing Association\, the industry association for marketing\, publishing\, advertising and social agencies in the UK.
URL:https://www.procopywriters.co.uk/event/getting-attention-and-engagement-with-your-b2b-copywriting/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221004T100000
DTEND;TZID=Europe/London:20221004T160000
DTSTAMP:20240426T132001
CREATED:20220330T143613Z
LAST-MODIFIED:20220330T143613Z
UID:10000304-1664877600-1664899200@www.procopywriters.co.uk
SUMMARY:Recharge Your Creativity
DESCRIPTION:Nick Parker presents… \nRecharge your creativity. Relight that fire. Reconnect with your voice. \nAs copywriters\, we spend every day finding the right words for our clients. It’s deeply satisfying. But sometimes the tank just runs dry – we run out of inspiration. Our words start to feel flat. It’s time for a shake-up. \nThat’s what this workshop is. For one day\, we’ll put aside the keywords and content strategies\, the features and benefits\, the tone of voice guidelines\, and play with words. \nWe’ll have the space to experiment and take risks. To play with our own voices. To reconnect with why being a writer is the best damn job in the world. \nThen we can all return to our writing desks refreshed and reinvigorated. \nThe session will be run by Nick Parker\, who believes that finding your own voice as a writer is the key to writing more effectively as a copywriter.
URL:https://www.procopywriters.co.uk/event/recharge-your-creativity/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221003T100000
DTEND;TZID=Europe/London:20221003T160000
DTSTAMP:20240426T132001
CREATED:20220330T143918Z
LAST-MODIFIED:20220330T143918Z
UID:10000305-1664791200-1664812800@www.procopywriters.co.uk
SUMMARY:Watch Your Tone
DESCRIPTION:Presented by Sonder & Tell… \nIn the session\, they will take us through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nYou will learn: \n\nHow to use your brand positioning to root your TOV\nAn overview of the process of creating and codifying guidelines\nExamples of effective ToV in action\n\nSession 1 | 10:00 – 11:15\nIntroduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right. \nSession 2: 11:30 – 12:45\nWe break down the process of establishing your brand’s positioning\, looking at your consumer\, brand and product truths. \nBreak for lunch 12:50 – 13:30 \nSession 3: 13:30 – 14:45\nWe’ll look at how you use your positioning to create and codify a tone of voice\, with exercises and examples. \nSession 4: 15:00 – 16:00\nA look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.
URL:https://www.procopywriters.co.uk/event/watch-your-tone/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T120000
DTEND;TZID=Europe/London:20220914T130000
DTSTAMP:20240426T132001
CREATED:20220523T092755Z
LAST-MODIFIED:20220523T092755Z
UID:10000310-1663156800-1663160400@www.procopywriters.co.uk
SUMMARY:Personalised Copy for Email
DESCRIPTION:Increasing engagement and outcomes by connecting with your reader. This lunchtime learning workshop is delivered by Tim Tucker. \nTim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n**ProCopywriters Members Only** \nTo access this session\, you’ll need the access code from your member dashboard (scroll down to the “Exclusive Offers for Members” section).
URL:https://www.procopywriters.co.uk/event/personalised-copy-for-email/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220907T120000
DTEND;TZID=Europe/London:20220907T130000
DTSTAMP:20240426T132001
CREATED:20220610T123813Z
LAST-MODIFIED:20220610T123813Z
UID:10000317-1662552000-1662555600@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 3: Speaking skills \nWe might be moving beyond the usual copywriting comfort zone in this Speakeasy session run by Jackie Barrie. You’ll discover how to use body language\, vocal variety and eye contact to improve your presentations\, online and offline. Like anything\, it’s easy when you know how. You don’t have to attend previous sessions to get value out of this one. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-3/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220810T120000
DTEND;TZID=Europe/London:20220810T130000
DTSTAMP:20240426T132001
CREATED:20220610T123637Z
LAST-MODIFIED:20220610T123637Z
UID:10000316-1660132800-1660136400@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 2: What to say \nCopywriters are usually comfortable with the written word. However\, writing an online or on-site speech is a different skill. So\, let’s look at the content you need in an effective presentation. You’ll find out how people learn\, a simple structure to follow\, and ways to handle the Q&A. This is the second in our series of Speakeasy sessions run by Jackie Barrie (it doesn’t matter if you missed the first one). \n  \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-2/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T120000
DTEND;TZID=Europe/London:20220720T130000
DTSTAMP:20240426T132001
CREATED:20220523T092508Z
LAST-MODIFIED:20220523T092508Z
UID:10000309-1658318400-1658322000@www.procopywriters.co.uk
SUMMARY:How to Make Every Word Count
DESCRIPTION:Getting to the point and avoiding unnecessary words. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n**This session is free for all ProCopywriters members** \n***The access code is in your dashboard*** \n 
URL:https://www.procopywriters.co.uk/event/how-to-make-every-word-count/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220706T120000
DTEND;TZID=Europe/London:20220706T130000
DTSTAMP:20240426T132001
CREATED:20220610T123441Z
LAST-MODIFIED:20220610T123441Z
UID:10000315-1657108800-1657112400@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 1: Building your confidence \nBoost your speaking skills with our monthly Speakeasy programme run by long-term copywriter\, Jackie Barrie\, who’s also an experienced trainer\, the author of ‘Unboring’\, and a Fellow of the Professional Speaking Association UK & Ireland. This first session explores nerves and how to overcome them\, and looks at common mistakes to avoid when you give a presentation. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. \n 
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220623T160000
DTEND;TZID=Europe/London:20220623T170000
DTSTAMP:20240426T132001
CREATED:20220622T071254Z
LAST-MODIFIED:20220622T071254Z
UID:10000234-1656000000-1656003600@www.procopywriters.co.uk
SUMMARY:Webinar: How to brief your B2B copywriter (the right way)
DESCRIPTION:Creating successful B2B content starts long before the writing. In this short webinar\, you’ll discover George’s simple formula for a clear\, effective copywriting brief. \nA great piece of B2B content doesn’t begin with the writing\, or even interviewing the subject matter expert. It starts with the brief. \nThe brief you give your copywriter sets the tone – and the pace – for your whole content creation process. It allows your writer to ask better questions\, and helps their copy to hit the mark first time\, so the content you publish fits the vision in your head. \nBut knowing what to put in a brief and what to leave out\, and how to communicate it clearly\, can be a minefield. How much is enough information? How much is too much? \nDon’t worry; we’ve got you. Because who better to ask about the best way to brief a B2B copywriter than… a B2B copywriter? \nJoin us on 23 June 2022 at 16:00 BST for a short\, live webinar with George Reith\, a Consultant Writer with a deep well of knowledge and experience for you to tap. \nIn this webinar\, George will cover: \nHow to put together the ideal copywriting briefing document\nBest practices to get the most out of briefing calls\nAnd what makes briefing so difficult in the first place\nHe will also be fielding questions\, so if you need answers to any of your specific briefing obstacles – now’s your chance to get them in. \nPlaces are limited; reserve yours now.
URL:https://www.procopywriters.co.uk/event/webinar-how-to-brief-your-b2b-copywriter-the-right-way/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162601/Radix_TwitWeb-GreatBrief.jpg
ORGANIZER;CN="Radix Communications":MAILTO:Lisa@radix-communications.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220609T123000
DTEND;TZID=Europe/London:20220609T131500
DTSTAMP:20240426T132001
CREATED:20220512T090834Z
LAST-MODIFIED:20221202T113940Z
UID:10000308-1654777800-1654780500@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Mel Wicks
DESCRIPTION:Mel Wicks has spent over 30 years as a marketing professional\, and 10 years as a freelance copywriter and\, more recently\, a certified content marketer. \nHer work has appeared in landing pages\, email and ad campaigns\, eBooks and case studies\, but she specialises in SEO-rich blog posts and websites. \nJoin us for a conversation with Mel\, as we discuss her work and career\, as well as her observations\, ideas and advice for other copywriters.
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-mel-wicks/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220524T120000
DTEND;TZID=Europe/London:20220524T130000
DTSTAMP:20240426T132001
CREATED:20220510T184652Z
LAST-MODIFIED:20220510T184652Z
UID:10000307-1653393600-1653397200@www.procopywriters.co.uk
SUMMARY:What if freelancing isn't for me?
DESCRIPTION:Join David McGuire (Radix Communications) and Kathryn Strachan (Copy House) as we discuss career options for copywriters. We’ll talk about how the benefits of a salaried role stack up against the alternatives. \nIdeal for any copywriter who doesn’t enjoy the uncertainty and independence of self-employment. \nThis is an open Q&A. Pop along with questions or just sit back and listen to copywriters have a friendly chat about ways of working. \nThis session is free for everyone to attend.
URL:https://www.procopywriters.co.uk/event/what-if-freelancing-isnt-for-me/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220520T123000
DTEND;TZID=Europe/London:20220520T131500
DTSTAMP:20240426T132001
CREATED:20220510T123025Z
LAST-MODIFIED:20221202T113939Z
UID:10000306-1653049800-1653052500@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Katherine Wildman
DESCRIPTION:We’re looking forward to a lunchtime chat with renowned copywriter Katherine Wildman. \nWhen we asked Katherine what we might chat about\, she told us: “Talking about how the more you focus\, the more you realise that everything’s connected… the joy of going back to school\, and helping brands communicate in this whatever normal looks like now world… in a hybrid\, hot-desking\, oh look – people – kind of way.” \nWe’re looking forward to hearing from Katherine . Will you join us?
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-katherine-wildman/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220330T003000
DTEND;TZID=Europe/London:20220330T131500
DTSTAMP:20240426T132001
CREATED:20220317T100906Z
LAST-MODIFIED:20220317T100906Z
UID:10000300-1648600200-1648646100@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Mike Clarke
DESCRIPTION:What do you get when you combine a degree from the University of Wales College of Medicine\, 5 years working in the NHS\, a decade working as a professional magician\, three and a half years supporting a son through childhood leukaemia and an obsession with direct-response copywriting? We’re not sure either\, but we’re looking forward to finding out! \nJoin us at 12:30pm on Wednesday 30 March 2022 when we’ll be talking with Mike Clarke\, author of ‘The Healthy Marketing Handbook’\, to learn more about his approach to marketing and how you can use some simple principles of healthcare to help build and strengthen your business in 2022.
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-mike-clarke/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162608/Screenshot-2022-03-17-at-09.35.43-1.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220224T120000
DTEND;TZID=Europe/London:20220224T130000
DTSTAMP:20240426T132001
CREATED:20211130T141758Z
LAST-MODIFIED:20211130T141758Z
UID:10000298-1645704000-1645707600@www.procopywriters.co.uk
SUMMARY:Ditch Imposter Syndrome with this 6 Point Checklist
DESCRIPTION:Sarah Townsend – author of Survival Skills for Freelancers – discusses how you can banish self-doubt and become your biggest cheerleader. \nYou’ll have plenty of chances to ask questions in this interactive Zoom session (or you can lurk quietly – we do that too sometimes).
URL:https://www.procopywriters.co.uk/event/ditch-imposter-syndrome-with-this-6-point-checklist/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162609/PC-Workshop-Icon-square.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220127T120000
DTEND;TZID=Europe/London:20220127T130000
DTSTAMP:20240426T132001
CREATED:20211130T140929Z
LAST-MODIFIED:20211130T140929Z
UID:10000297-1643284800-1643288400@www.procopywriters.co.uk
SUMMARY:How to Market Your Freelance Business
DESCRIPTION:Sarah Townsend – author of Survival Skills for Freelancers – presents smart skills to help you show up online and become irresistible to new clients. Includes plenty of chances to ask questions and explore any challenges you’re facing with freelancing.
URL:https://www.procopywriters.co.uk/event/how-to-market-your-freelance-business/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220105T100000
DTEND;TZID=Europe/London:20220105T170000
DTSTAMP:20240426T132001
CREATED:20211213T112220Z
LAST-MODIFIED:20211213T112220Z
UID:10000299-1641376800-1641402000@www.procopywriters.co.uk
SUMMARY:Business planning for freelance copywriters
DESCRIPTION:Let’s get off the freelance rollercoaster! \nIf you’re struggling with insecurity about your freelance income and are worried about the future\, take a step back from client work for a moment\, and let’s make a proper plan that sets you on a path to success. \nBy working *on* your business\, rather than *in* your business\, you can turn vague ideas into concrete plans and set the wheels in motion to build a long-lasting business you can rely on. \nMy business planning workshop has been specifically designed to help you achieve more consistent earnings\, freeing you from the stress and anxiety of income ups and downs and setting you on course to achieving your goals – whether that’s van life\, securing a mortgage\, or simply achieving the security of knowing bills will be met every month (and you can afford a holiday!). \nThe 6 bitesize modules will set your business up to be successful for the next 12 months *and* give you skills for life: \n– Learn how to stand out in your sector.\n– Explore new ideas and their earning potential.\n– Map out exactly where you are going and how to get there.\n– Discover how to plan your money and business to ensure a secure income.\n– Free up time in your business and in your life\, though greater efficiency and organisation.\n– Have a professional\, in-depth plan you can use to apply for grants or finance.\n– Have all the tools you need to run a successful freelance business in future. \nAnd you get all of the above – in just 2 days! \nWhat others have said about my business planning workshop: \n“Yesterday was the last day of @cleanslatecopy’s business plan writing workshop and I can’t recommend it enough! I *thought* I had a plan for my business\, but what I actually had was vague ideas… after the workshop I have a proper\, specific plan for my business as it matures…\nI have the skills to manage cash flow/ finances/ profit first. I’m going to apply for a business grant. I have a marketing plan tied to my business offerings / goals. So valuable. The price felt like quite a big investment for this newbie\, but it was definitely worth it!” Bonnie Harrington\, Copywriter. \n“Catherine’s business planning workshop has opened my eyes to how much work goes into running a freelance copywriting business. There was a lot of information that I hadn’t considered before\, and I’m not sure I would have without this course. And Catherine is a friendly and motivating teacher. Hugely recommended for anyone considering running their own freelance business.” Greg Henley\, Copywriter \nFind out what’s involved and book your tickets by following the link below. Early Bird sales run until 17th December. \nNot ready for this course but want to start making changes and improvements to your business? \nI’ve got just the thing. Sign up to my free 6-email mini course here. Because working out your business future sometimes starts with baby steps. \n“I loved Catherine’s mini email series because it broke down essential business tools and aspects into bite-sized pieces… It’s given me a little push to look at creating a proper business plan and I’m going to sign up to the 2-day workshop to scale my business!”\nMeghan\, Freelance Copywriter \n  \nThe course runs from 10am-5pm on Wednesday 5th January and Thursday 13th January 2022. \nFor full details and booking\, follow the Eventbrite link. \n  \nAbout Catherine Jones \nHey\, I’m Catherine Jones. I’m a freelance copywriter\, trainer and ProCopywriters member. Before copywriting found me\, I was taming the toughest teenagers in the land as a qualified teacher and manager of a unit for emotionally vulnerable Secondary-age students. \nI’m not teaching in schools anymore\, but my passion for helping people grow and achieve remains. I’ll be on hand to guide you through every step of the planning process\, channelling all my skills and expertise into helping you forge the business and lifestyle you need. \nLet’s get cracking!
URL:https://www.procopywriters.co.uk/event/business-planning-for-freelance-copywriters/2022-01-05/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162610/Catherine-44.jpg
ORGANIZER;CN="Catherine Jones":MAILTO:catherine@cleanslatecopywriting.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211020T200000
DTEND;TZID=Europe/London:20211020T210000
DTSTAMP:20240426T132001
CREATED:20211015T094353Z
LAST-MODIFIED:20211015T094353Z
UID:10000296-1634760000-1634763600@www.procopywriters.co.uk
SUMMARY:Freelancing Fabulously
DESCRIPTION:Join us for a conversation about freelancing. Bring your questions\, answers\, ideas and interests as we discuss finding work\, keeping clients\, staying sane and building your brand. \nWe’re delighted to be joined by Sarah Townsend\, Bizzy Coy and Ed Goodman for this interactive Q&A session.
URL:https://www.procopywriters.co.uk/event/freelancing-fabulously/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211012T100000
DTEND;TZID=Europe/London:20211012T160000
DTSTAMP:20240426T132001
CREATED:20210111T163923Z
LAST-MODIFIED:20210111T163923Z
UID:10000293-1634032800-1634054400@www.procopywriters.co.uk
SUMMARY:Tone of Voice: Define and Apply a Distinctive Voice
DESCRIPTION:Following his sell-out training last year\, we asked Nick Parker to re-run his tone of voice training. \nHere’s a short introduction (visit the Copywriting Conference site for more details): \nHave more fun. Make more money. Do better work. By finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing becomes simpler to understand\, more creative to do\, and more effective to apply.
URL:https://www.procopywriters.co.uk/event/tone-of-voice-define-and-apply-a-distinctive-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211005T100000
DTEND;TZID=Europe/London:20211005T160000
DTSTAMP:20240426T132001
CREATED:20210111T163355Z
LAST-MODIFIED:20210111T163355Z
UID:10000292-1633428000-1633449600@www.procopywriters.co.uk
SUMMARY:Great Copywriting: Seductive Soundbites to Structures that Sell
DESCRIPTION:You’ve got the core skills to write great copy\, and you regularly put them to work. \nBut are your headlines as compelling or persuasive as they could be? \nDo they really jump off the page or screen? \nAnd once you’ve hooked them with a cracking headline\, subject line or strap\, how do you reel them in? \nThat’s where persuasive structures come in. \nIn this workshop\, Richard Spencer (director of writing agency A Thousand Monkeys) shares practical exercises to help you create copy that gets noticed and creates an impact. You will work on copy during the workshop\, embrace failure as an engine of creation\, and discover the paradoxically creative power of methodical copywriting practices.
URL:https://www.procopywriters.co.uk/event/great-copywriting-seductive-soundbites-to-structures-that-sell/
LOCATION:Online
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210930T100000
DTEND;TZID=Europe/London:20210930T160000
DTSTAMP:20240426T132001
CREATED:20210111T162551Z
LAST-MODIFIED:20210111T162551Z
UID:10000290-1632996000-1633017600@www.procopywriters.co.uk
SUMMARY:Social Media Strategy and Practice
DESCRIPTION:Ed Goodman\, consultant\, trainer\, and founder of the Freelance Heroes group\, delivers this one-day training to help you master social media marketing. \nIf you feel unsure about how to use social media effectively\, or unclear about your strategy\, Ed’s training will help you devise a clear path forward. \nVisit the Copywriting Conference website for more details and booking information. \nPro and Corporate members of ProCopywriters are eligible for a £100 saving on the standard ticket price.
URL:https://www.procopywriters.co.uk/event/social-media-strategy-and-practice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210928T100000
DTEND;TZID=Europe/London:20210928T160000
DTSTAMP:20240426T132001
CREATED:20210111T163031Z
LAST-MODIFIED:20210111T163031Z
UID:10000291-1632823200-1632844800@www.procopywriters.co.uk
SUMMARY:Applying Behavioural Science to Copywriting
DESCRIPTION:Learn about behavioural science with Richard Shotton\, author of The Choice Factory. \nThis virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing\, using a simple framework to make sense of academic findings. We’ll pay particular attention to the biases you can use every day in your copy. \nIn our two half-day sessions we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions\, as well as new and lesser-known research that will give you the persuasive edge. \nMost importantly\, we’ll bring it all back to marketing\, always translating theory into practice in the context of your writing. \nYou’ll leave the session filled with new ideas for creative\, effective approaches to your brief and an understanding of why your ideas will work.
URL:https://www.procopywriters.co.uk/event/applying-behavioural-science-to-copywriting/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210809T160000
DTEND;TZID=Europe/London:20210809T170000
DTSTAMP:20240426T132001
CREATED:20210728T131752Z
LAST-MODIFIED:20210728T131752Z
UID:10000295-1628524800-1628528400@www.procopywriters.co.uk
SUMMARY:How to build a career in B2B copywriting
DESCRIPTION:If you’re a talented writer who enjoys niche and nerdy subjects\, B2B copywriting is one of the rare ways that you can make a good living while writing full time (and learning about lots of weird and wonderful subjects along the way). \nBut how do you get into it\, what skills do you need\, and (most importantly) what is the job really like? \nIn this short\, live interview\, Senior Copywriter Katy Eddy will chart her journey in B2B content writing – from her first experiences as a Junior writer\, to crafting content for some of the world’s biggest technology brands. \nYou’ll learn: \n– What B2B copywriting is really like\n– How career development works\n– What skills and experience you need\n– How much you can earn \nYou’ll also have an opportunity to ask questions of your own\, and to find out what Katy will be looking for now she’s helping us to recruit the next generation of B2B writers.
URL:https://www.procopywriters.co.uk/event/how-to-build-a-career-in-b2b-copywriting/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162612/how-we-became-b2b-copywriters-header-v1-1.jpg
ORGANIZER;CN="David McGuire":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210729T120000
DTEND;TZID=Europe/London:20210729T130000
DTSTAMP:20240426T132001
CREATED:20210709T141516Z
LAST-MODIFIED:20210709T141516Z
UID:10000213-1627560000-1627563600@www.procopywriters.co.uk
SUMMARY:Pitching and Pricing Like a Pro
DESCRIPTION:Are you tying yourself to an hourly or per-word rate? Are you scared of raising your prices? Copywriter Catherine Jones walks us through some value-based methods for getting paid what you deserve. Learn:  \n-How time or quantity-based jobs are devaluing your service  \n-How to add value to your pitches  \n-How focusing on value can convert prospects before they’ve even seen the price \nThis session is free to attend\, although only ProCopywriters members get access to the recording. \nCatherine Jones on Twitter \n 
URL:https://www.procopywriters.co.uk/event/pitching-and-pricing-like-a-pro/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR