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X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220623T160000
DTEND;TZID=Europe/London:20220623T170000
DTSTAMP:20240426T141422
CREATED:20220622T071254Z
LAST-MODIFIED:20220622T071254Z
UID:10000234-1656000000-1656003600@www.procopywriters.co.uk
SUMMARY:Webinar: How to brief your B2B copywriter (the right way)
DESCRIPTION:Creating successful B2B content starts long before the writing. In this short webinar\, you’ll discover George’s simple formula for a clear\, effective copywriting brief. \nA great piece of B2B content doesn’t begin with the writing\, or even interviewing the subject matter expert. It starts with the brief. \nThe brief you give your copywriter sets the tone – and the pace – for your whole content creation process. It allows your writer to ask better questions\, and helps their copy to hit the mark first time\, so the content you publish fits the vision in your head. \nBut knowing what to put in a brief and what to leave out\, and how to communicate it clearly\, can be a minefield. How much is enough information? How much is too much? \nDon’t worry; we’ve got you. Because who better to ask about the best way to brief a B2B copywriter than… a B2B copywriter? \nJoin us on 23 June 2022 at 16:00 BST for a short\, live webinar with George Reith\, a Consultant Writer with a deep well of knowledge and experience for you to tap. \nIn this webinar\, George will cover: \nHow to put together the ideal copywriting briefing document\nBest practices to get the most out of briefing calls\nAnd what makes briefing so difficult in the first place\nHe will also be fielding questions\, so if you need answers to any of your specific briefing obstacles – now’s your chance to get them in. \nPlaces are limited; reserve yours now.
URL:https://www.procopywriters.co.uk/event/webinar-how-to-brief-your-b2b-copywriter-the-right-way/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162601/Radix_TwitWeb-GreatBrief.jpg
ORGANIZER;CN="Radix Communications":MAILTO:Lisa@radix-communications.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220609T123000
DTEND;TZID=Europe/London:20220609T131500
DTSTAMP:20240426T141422
CREATED:20220512T090834Z
LAST-MODIFIED:20221202T113940Z
UID:10000308-1654777800-1654780500@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Mel Wicks
DESCRIPTION:Mel Wicks has spent over 30 years as a marketing professional\, and 10 years as a freelance copywriter and\, more recently\, a certified content marketer. \nHer work has appeared in landing pages\, email and ad campaigns\, eBooks and case studies\, but she specialises in SEO-rich blog posts and websites. \nJoin us for a conversation with Mel\, as we discuss her work and career\, as well as her observations\, ideas and advice for other copywriters.
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-mel-wicks/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220524T120000
DTEND;TZID=Europe/London:20220524T130000
DTSTAMP:20240426T141422
CREATED:20220510T184652Z
LAST-MODIFIED:20220510T184652Z
UID:10000307-1653393600-1653397200@www.procopywriters.co.uk
SUMMARY:What if freelancing isn't for me?
DESCRIPTION:Join David McGuire (Radix Communications) and Kathryn Strachan (Copy House) as we discuss career options for copywriters. We’ll talk about how the benefits of a salaried role stack up against the alternatives. \nIdeal for any copywriter who doesn’t enjoy the uncertainty and independence of self-employment. \nThis is an open Q&A. Pop along with questions or just sit back and listen to copywriters have a friendly chat about ways of working. \nThis session is free for everyone to attend.
URL:https://www.procopywriters.co.uk/event/what-if-freelancing-isnt-for-me/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220520T123000
DTEND;TZID=Europe/London:20220520T131500
DTSTAMP:20240426T141422
CREATED:20220510T123025Z
LAST-MODIFIED:20221202T113939Z
UID:10000306-1653049800-1653052500@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Katherine Wildman
DESCRIPTION:We’re looking forward to a lunchtime chat with renowned copywriter Katherine Wildman. \nWhen we asked Katherine what we might chat about\, she told us: “Talking about how the more you focus\, the more you realise that everything’s connected… the joy of going back to school\, and helping brands communicate in this whatever normal looks like now world… in a hybrid\, hot-desking\, oh look – people – kind of way.” \nWe’re looking forward to hearing from Katherine . Will you join us?
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-katherine-wildman/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220330T003000
DTEND;TZID=Europe/London:20220330T131500
DTSTAMP:20240426T141422
CREATED:20220317T100906Z
LAST-MODIFIED:20220317T100906Z
UID:10000300-1648600200-1648646100@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Mike Clarke
DESCRIPTION:What do you get when you combine a degree from the University of Wales College of Medicine\, 5 years working in the NHS\, a decade working as a professional magician\, three and a half years supporting a son through childhood leukaemia and an obsession with direct-response copywriting? We’re not sure either\, but we’re looking forward to finding out! \nJoin us at 12:30pm on Wednesday 30 March 2022 when we’ll be talking with Mike Clarke\, author of ‘The Healthy Marketing Handbook’\, to learn more about his approach to marketing and how you can use some simple principles of healthcare to help build and strengthen your business in 2022.
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-mike-clarke/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162608/Screenshot-2022-03-17-at-09.35.43-1.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220224T120000
DTEND;TZID=Europe/London:20220224T130000
DTSTAMP:20240426T141422
CREATED:20211130T141758Z
LAST-MODIFIED:20211130T141758Z
UID:10000298-1645704000-1645707600@www.procopywriters.co.uk
SUMMARY:Ditch Imposter Syndrome with this 6 Point Checklist
DESCRIPTION:Sarah Townsend – author of Survival Skills for Freelancers – discusses how you can banish self-doubt and become your biggest cheerleader. \nYou’ll have plenty of chances to ask questions in this interactive Zoom session (or you can lurk quietly – we do that too sometimes).
URL:https://www.procopywriters.co.uk/event/ditch-imposter-syndrome-with-this-6-point-checklist/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162609/PC-Workshop-Icon-square.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220127T120000
DTEND;TZID=Europe/London:20220127T130000
DTSTAMP:20240426T141422
CREATED:20211130T140929Z
LAST-MODIFIED:20211130T140929Z
UID:10000297-1643284800-1643288400@www.procopywriters.co.uk
SUMMARY:How to Market Your Freelance Business
DESCRIPTION:Sarah Townsend – author of Survival Skills for Freelancers – presents smart skills to help you show up online and become irresistible to new clients. Includes plenty of chances to ask questions and explore any challenges you’re facing with freelancing.
URL:https://www.procopywriters.co.uk/event/how-to-market-your-freelance-business/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220105T100000
DTEND;TZID=Europe/London:20220105T170000
DTSTAMP:20240426T141422
CREATED:20211213T112220Z
LAST-MODIFIED:20211213T112220Z
UID:10000299-1641376800-1641402000@www.procopywriters.co.uk
SUMMARY:Business planning for freelance copywriters
DESCRIPTION:Let’s get off the freelance rollercoaster! \nIf you’re struggling with insecurity about your freelance income and are worried about the future\, take a step back from client work for a moment\, and let’s make a proper plan that sets you on a path to success. \nBy working *on* your business\, rather than *in* your business\, you can turn vague ideas into concrete plans and set the wheels in motion to build a long-lasting business you can rely on. \nMy business planning workshop has been specifically designed to help you achieve more consistent earnings\, freeing you from the stress and anxiety of income ups and downs and setting you on course to achieving your goals – whether that’s van life\, securing a mortgage\, or simply achieving the security of knowing bills will be met every month (and you can afford a holiday!). \nThe 6 bitesize modules will set your business up to be successful for the next 12 months *and* give you skills for life: \n– Learn how to stand out in your sector.\n– Explore new ideas and their earning potential.\n– Map out exactly where you are going and how to get there.\n– Discover how to plan your money and business to ensure a secure income.\n– Free up time in your business and in your life\, though greater efficiency and organisation.\n– Have a professional\, in-depth plan you can use to apply for grants or finance.\n– Have all the tools you need to run a successful freelance business in future. \nAnd you get all of the above – in just 2 days! \nWhat others have said about my business planning workshop: \n“Yesterday was the last day of @cleanslatecopy’s business plan writing workshop and I can’t recommend it enough! I *thought* I had a plan for my business\, but what I actually had was vague ideas… after the workshop I have a proper\, specific plan for my business as it matures…\nI have the skills to manage cash flow/ finances/ profit first. I’m going to apply for a business grant. I have a marketing plan tied to my business offerings / goals. So valuable. The price felt like quite a big investment for this newbie\, but it was definitely worth it!” Bonnie Harrington\, Copywriter. \n“Catherine’s business planning workshop has opened my eyes to how much work goes into running a freelance copywriting business. There was a lot of information that I hadn’t considered before\, and I’m not sure I would have without this course. And Catherine is a friendly and motivating teacher. Hugely recommended for anyone considering running their own freelance business.” Greg Henley\, Copywriter \nFind out what’s involved and book your tickets by following the link below. Early Bird sales run until 17th December. \nNot ready for this course but want to start making changes and improvements to your business? \nI’ve got just the thing. Sign up to my free 6-email mini course here. Because working out your business future sometimes starts with baby steps. \n“I loved Catherine’s mini email series because it broke down essential business tools and aspects into bite-sized pieces… It’s given me a little push to look at creating a proper business plan and I’m going to sign up to the 2-day workshop to scale my business!”\nMeghan\, Freelance Copywriter \n  \nThe course runs from 10am-5pm on Wednesday 5th January and Thursday 13th January 2022. \nFor full details and booking\, follow the Eventbrite link. \n  \nAbout Catherine Jones \nHey\, I’m Catherine Jones. I’m a freelance copywriter\, trainer and ProCopywriters member. Before copywriting found me\, I was taming the toughest teenagers in the land as a qualified teacher and manager of a unit for emotionally vulnerable Secondary-age students. \nI’m not teaching in schools anymore\, but my passion for helping people grow and achieve remains. I’ll be on hand to guide you through every step of the planning process\, channelling all my skills and expertise into helping you forge the business and lifestyle you need. \nLet’s get cracking!
URL:https://www.procopywriters.co.uk/event/business-planning-for-freelance-copywriters/2022-01-05/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162610/Catherine-44.jpg
ORGANIZER;CN="Catherine Jones":MAILTO:catherine@cleanslatecopywriting.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211020T200000
DTEND;TZID=Europe/London:20211020T210000
DTSTAMP:20240426T141422
CREATED:20211015T094353Z
LAST-MODIFIED:20211015T094353Z
UID:10000296-1634760000-1634763600@www.procopywriters.co.uk
SUMMARY:Freelancing Fabulously
DESCRIPTION:Join us for a conversation about freelancing. Bring your questions\, answers\, ideas and interests as we discuss finding work\, keeping clients\, staying sane and building your brand. \nWe’re delighted to be joined by Sarah Townsend\, Bizzy Coy and Ed Goodman for this interactive Q&A session.
URL:https://www.procopywriters.co.uk/event/freelancing-fabulously/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211012T100000
DTEND;TZID=Europe/London:20211012T160000
DTSTAMP:20240426T141422
CREATED:20210111T163923Z
LAST-MODIFIED:20210111T163923Z
UID:10000293-1634032800-1634054400@www.procopywriters.co.uk
SUMMARY:Tone of Voice: Define and Apply a Distinctive Voice
DESCRIPTION:Following his sell-out training last year\, we asked Nick Parker to re-run his tone of voice training. \nHere’s a short introduction (visit the Copywriting Conference site for more details): \nHave more fun. Make more money. Do better work. By finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing becomes simpler to understand\, more creative to do\, and more effective to apply.
URL:https://www.procopywriters.co.uk/event/tone-of-voice-define-and-apply-a-distinctive-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211005T100000
DTEND;TZID=Europe/London:20211005T160000
DTSTAMP:20240426T141422
CREATED:20210111T163355Z
LAST-MODIFIED:20210111T163355Z
UID:10000292-1633428000-1633449600@www.procopywriters.co.uk
SUMMARY:Great Copywriting: Seductive Soundbites to Structures that Sell
DESCRIPTION:You’ve got the core skills to write great copy\, and you regularly put them to work. \nBut are your headlines as compelling or persuasive as they could be? \nDo they really jump off the page or screen? \nAnd once you’ve hooked them with a cracking headline\, subject line or strap\, how do you reel them in? \nThat’s where persuasive structures come in. \nIn this workshop\, Richard Spencer (director of writing agency A Thousand Monkeys) shares practical exercises to help you create copy that gets noticed and creates an impact. You will work on copy during the workshop\, embrace failure as an engine of creation\, and discover the paradoxically creative power of methodical copywriting practices.
URL:https://www.procopywriters.co.uk/event/great-copywriting-seductive-soundbites-to-structures-that-sell/
LOCATION:Online
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210930T100000
DTEND;TZID=Europe/London:20210930T160000
DTSTAMP:20240426T141422
CREATED:20210111T162551Z
LAST-MODIFIED:20210111T162551Z
UID:10000290-1632996000-1633017600@www.procopywriters.co.uk
SUMMARY:Social Media Strategy and Practice
DESCRIPTION:Ed Goodman\, consultant\, trainer\, and founder of the Freelance Heroes group\, delivers this one-day training to help you master social media marketing. \nIf you feel unsure about how to use social media effectively\, or unclear about your strategy\, Ed’s training will help you devise a clear path forward. \nVisit the Copywriting Conference website for more details and booking information. \nPro and Corporate members of ProCopywriters are eligible for a £100 saving on the standard ticket price.
URL:https://www.procopywriters.co.uk/event/social-media-strategy-and-practice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210928T100000
DTEND;TZID=Europe/London:20210928T160000
DTSTAMP:20240426T141422
CREATED:20210111T163031Z
LAST-MODIFIED:20210111T163031Z
UID:10000291-1632823200-1632844800@www.procopywriters.co.uk
SUMMARY:Applying Behavioural Science to Copywriting
DESCRIPTION:Learn about behavioural science with Richard Shotton\, author of The Choice Factory. \nThis virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing\, using a simple framework to make sense of academic findings. We’ll pay particular attention to the biases you can use every day in your copy. \nIn our two half-day sessions we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions\, as well as new and lesser-known research that will give you the persuasive edge. \nMost importantly\, we’ll bring it all back to marketing\, always translating theory into practice in the context of your writing. \nYou’ll leave the session filled with new ideas for creative\, effective approaches to your brief and an understanding of why your ideas will work.
URL:https://www.procopywriters.co.uk/event/applying-behavioural-science-to-copywriting/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162614/CopyCon-graphic.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210809T160000
DTEND;TZID=Europe/London:20210809T170000
DTSTAMP:20240426T141422
CREATED:20210728T131752Z
LAST-MODIFIED:20210728T131752Z
UID:10000295-1628524800-1628528400@www.procopywriters.co.uk
SUMMARY:How to build a career in B2B copywriting
DESCRIPTION:If you’re a talented writer who enjoys niche and nerdy subjects\, B2B copywriting is one of the rare ways that you can make a good living while writing full time (and learning about lots of weird and wonderful subjects along the way). \nBut how do you get into it\, what skills do you need\, and (most importantly) what is the job really like? \nIn this short\, live interview\, Senior Copywriter Katy Eddy will chart her journey in B2B content writing – from her first experiences as a Junior writer\, to crafting content for some of the world’s biggest technology brands. \nYou’ll learn: \n– What B2B copywriting is really like\n– How career development works\n– What skills and experience you need\n– How much you can earn \nYou’ll also have an opportunity to ask questions of your own\, and to find out what Katy will be looking for now she’s helping us to recruit the next generation of B2B writers.
URL:https://www.procopywriters.co.uk/event/how-to-build-a-career-in-b2b-copywriting/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162612/how-we-became-b2b-copywriters-header-v1-1.jpg
ORGANIZER;CN="David McGuire":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210729T120000
DTEND;TZID=Europe/London:20210729T130000
DTSTAMP:20240426T141422
CREATED:20210709T141516Z
LAST-MODIFIED:20210709T141516Z
UID:10000213-1627560000-1627563600@www.procopywriters.co.uk
SUMMARY:Pitching and Pricing Like a Pro
DESCRIPTION:Are you tying yourself to an hourly or per-word rate? Are you scared of raising your prices? Copywriter Catherine Jones walks us through some value-based methods for getting paid what you deserve. Learn:  \n-How time or quantity-based jobs are devaluing your service  \n-How to add value to your pitches  \n-How focusing on value can convert prospects before they’ve even seen the price \nThis session is free to attend\, although only ProCopywriters members get access to the recording. \nCatherine Jones on Twitter \n 
URL:https://www.procopywriters.co.uk/event/pitching-and-pricing-like-a-pro/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210727T120000
DTEND;TZID=Europe/London:20210727T130000
DTSTAMP:20240426T141422
CREATED:20210709T143406Z
LAST-MODIFIED:20210709T143406Z
UID:10000294-1627387200-1627390800@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Diane Wiredu
DESCRIPTION:Join us for a chat with copywriter Diane Wiredu. \nIf you’ve got questions about copywriting\, managing clients or freelancing\, pop along to this free 1-hour open discussion. \nYou can ask questions\, join in the discussion\, or just sit back and listen. \nDiane Wiredu on Twitter
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-diane-wiredu/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210713T120000
DTEND;TZID=Europe/London:20210713T130000
DTSTAMP:20240426T141422
CREATED:20210705T142419Z
LAST-MODIFIED:20210705T142419Z
UID:10000212-1626177600-1626181200@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: André Spiteri
DESCRIPTION:Next up: a chance to hear from freelance copywriter André Spiteri. \nAndré is an award-winning fintech copywriter. His clients include early stage startups and household names like Amazon\, Microsoft\, and HSBC. \nMaverick Words (this is a link) \nThese sessions are designed to give you a window into a copywriter’s world. I’ll prepare a few questions\, but we’d also love to hear what you want to know. It’s a friendly chat among copywriters at all levels of skill and experience. It’s a chance to learn from each other\, and it’s completely free for everyone. \n  \n 
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-andre-spiteri/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210623T120000
DTEND;TZID=Europe/London:20210623T130000
DTSTAMP:20240426T141422
CREATED:20210526T101228Z
LAST-MODIFIED:20210526T101228Z
UID:10000211-1624449600-1624453200@www.procopywriters.co.uk
SUMMARY:Before Copywriting - with Andrew Boulton
DESCRIPTION:B.C. – before copywriting \n(Why the real creative work happens before you pick up a pencil)  \nToo often\, when the brief is delivered it’s a like a pistol has gone off – and everyone scrambles back to their desk as quickly as they can to start writing\, or typing\, or somehow hurling words at the page. But what if the best way to write great copy was to start by writing absolutely nothing at all? In this session\, Andrew Boulton – author of ‘Copywriting Is: 30-or-so thoughts on thinking like a copywriter’ – will show us how putting a little imaginative distance between the problem and the solution can help us produce better and more surprising work (and have a better time doing it). \nFree for all to attend. Only ProCopywriters members get access to the recording of this session. \nAbout Andrew Boulton \nAndrew Boulton has been a copywriter for 12 (ish) years. He’s worked on some big brands and plenty of tiny ones too. He teaches copywriting on the Creative Advertising degree course at the University of Lincoln and is the author of bestselling copywriting book ‘Copywriting Is: 30-or-so thoughts on thinking like a copywriter’. His beard is unconvincing. 
URL:https://www.procopywriters.co.uk/event/andrew-boulton-on-copywriting/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210609T120000
DTEND;TZID=Europe/London:20210609T130000
DTSTAMP:20240426T141422
CREATED:20210518T094558Z
LAST-MODIFIED:20210518T094558Z
UID:10000210-1623240000-1623243600@www.procopywriters.co.uk
SUMMARY:Ask the Copywriter: Francesca Catanuso
DESCRIPTION:This new series is a chance for you to ask questions of your copywriting peers. \nThe star of this session is Francesca Catanuso\, the 2-time Copywriting Conference veteran who is a Senior UX Copywriter at Booking.com – currently preparing for a move to Spotify. \nYou can follow Francesca on Twitter \nPop along to ask questions about: \n\nCareer paths\nWriting practices\nManaging stakeholders\nUX writing\n\nThis session is free for all. Only ProCopywriters members can access the recordings after the event.
URL:https://www.procopywriters.co.uk/event/ask-the-copywriter-francesca-catanuso/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162613/PC-Ask-Icon-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210507T120000
DTEND;TZID=Europe/London:20210507T130000
DTSTAMP:20240426T141422
CREATED:20210122T132101Z
LAST-MODIFIED:20210122T132101Z
UID:10000208-1620388800-1620392400@www.procopywriters.co.uk
SUMMARY:Facebook for Business (How to Get Leads and Sales)
DESCRIPTION:Francesca Irving (Lunax Digital) presents this 1-hour interactive introduction to using Facebook to deliver leads and sales for your business. \nFree to attend – though only ProCopywriters members will have access to the recording. \n 
URL:https://www.procopywriters.co.uk/event/facebook-for-business-how-to-get-leads-and-sales/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210423T120000
DTEND;TZID=Europe/London:20210423T130000
DTSTAMP:20240426T141422
CREATED:20210122T123802Z
LAST-MODIFIED:20210122T123802Z
UID:10000207-1619179200-1619182800@www.procopywriters.co.uk
SUMMARY:Twitter for Business (How to Get Leads and Sales)
DESCRIPTION:Francesca Irving presents this introduction to using Twitter to generate leads and sales. \nThis 1-hour interactive workshop includes opportunities to ask questions. \nFree to attend – though only ProCopywriters members will have access to the recording.
URL:https://www.procopywriters.co.uk/event/twitter-for-business-how-to-get-leads-and-sales/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210401T120000
DTEND;TZID=Europe/London:20210401T130000
DTSTAMP:20240426T141422
CREATED:20210323T144852Z
LAST-MODIFIED:20210323T144852Z
UID:10000209-1617278400-1617282000@www.procopywriters.co.uk
SUMMARY:Keyword Research for SEO
DESCRIPTION:Keywords are an extremely important part of your search engine optimisation strategy. With over 3.8 million Google searches every single minute\, how do you know which keywords to use to drive organic traffic to your website? \nIn this 1-hour session\, you will learn: \n – How to get started with keyword research\n – The different types of search intent and how to tailor your content for the reader\n – Where to discover which keywords have potential for use on your website \nSarah is a freelance website consultant and content creator from South Wales. She has spent over 15 years working on various digital projects in the voluntary sector and Local Government before launching her freelance career. Starting her online business initially as a side hustle\, Sarah also developed a network of successful income-generating websites and blogs using SEO\, Pinterest and Social Media to drive traffic\, she then monetised this content using affiliate marketing\, brand partnerships and selling digital products. \n \nHome
URL:https://www.procopywriters.co.uk/event/keyword-research-for-seo/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210305T120000
DTEND;TZID=Europe/London:20210305T130000
DTSTAMP:20240426T141422
CREATED:20210122T123208Z
LAST-MODIFIED:20210122T123208Z
UID:10000206-1614945600-1614949200@www.procopywriters.co.uk
SUMMARY:Instagram for Business (How to Get Leads and Sales)
DESCRIPTION:Francesca Irving presents an introduction to using Instagram to support your business – or to help your clients get more value from their Instagram marketing. \nThis 1-hour interactive workshop includes opportunities to ask questions. \nFree to attend – though only ProCopywriters members will have access to the recording.
URL:https://www.procopywriters.co.uk/event/instagram-for-business-how-to-get-leads-and-sales/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210226T120000
DTEND;TZID=Europe/London:20210226T130000
DTSTAMP:20240426T141422
CREATED:20210122T122803Z
LAST-MODIFIED:20210122T122803Z
UID:10000205-1614340800-1614344400@www.procopywriters.co.uk
SUMMARY:Create a Social Media Strategy
DESCRIPTION:Francesca Irving\, consultant and trainer at Lunax Digital\, returns to talk about social media strategy – and how you can create a plan for your own social media marketing. \nThis 1-hour workshop will include opportunities to ask questions. \nA recording of this workshop will be available in the ProCopywriters dashboard – which also includes 27 previous workshops.
URL:https://www.procopywriters.co.uk/event/create-a-social-media-strategy/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210212T120000
DTEND;TZID=Europe/London:20210212T130000
DTSTAMP:20240426T141422
CREATED:20210122T121745Z
LAST-MODIFIED:20210122T121745Z
UID:10000204-1613131200-1613134800@www.procopywriters.co.uk
SUMMARY:PPC and SEO overview
DESCRIPTION:Francesca Irving of Lunax Digital returns to give an introduction to pay-per-click (PPC) advertising and search engine optimisation (SEO). \nThis 1-hour workshop is free to attend and you will have plenty of opportunities to ask questions. \nA recording of this session will be available to all ProCopywriters members (check your dashboard to view all previous online workshops).
URL:https://www.procopywriters.co.uk/event/ppc-and-seo-overview/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210113T120000
DTEND;TZID=Europe/London:20210113T130000
DTSTAMP:20240426T141422
CREATED:20201201T144719Z
LAST-MODIFIED:20201201T144719Z
UID:10000289-1610539200-1610542800@www.procopywriters.co.uk
SUMMARY:From Freelance Copywriter to Agency
DESCRIPTION:Want to build an agency? We’ve got three copy agency leaders to join us for an hour to answer your questions. \nPop along to hear from Kathryn Strachan of Copy House\, Konrad Sanders of The Creative Copywriter\, and Charli Hunt of Proof Content discuss the challenges of growing from solo status to thriving agency. \nThis is a great opportunity to hear from three people who have developed their freelance copywriting business into agencies\, using different approaches to finding clients\, retaining business and engaging writers. \nThis session is free for everyone to attend\, but only ProCopywriters members will have access to the video recording of this workshop. \n  \n  \n 
URL:https://www.procopywriters.co.uk/event/from-freelance-copywriter-to-agency/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201208T120000
DTEND;TZID=Europe/London:20201208T130000
DTSTAMP:20240426T141422
CREATED:20201124T105213Z
LAST-MODIFIED:20201124T105213Z
UID:10000288-1607428800-1607432400@www.procopywriters.co.uk
SUMMARY:Boost SEO with Content Pillars
DESCRIPTION:Learn how to develop content pillars that make content ideation easier and improve your Google rankings. With plenty of opportunity to ask questions\, discuss approaches and speak with peers\, this session is ideal for those who want to improve their SEO copywriting skills. \nHosted by Kathryn Strachan of Copy House \nKathryn Strachan is the Managing Director of Copy House Ltd.\, a content marketing agency specialising in technology and FinTech content. \nWhen she’s not managing her team\, Kathryn runs several SEO and copywriting workshops and training courses including the acclaimed 11-week Ultimate SEO & Copywriting Course. \nFind out more about Kathryn at https://www.kathrynstrachan.com or by visiting her LinkedIn profile https://www.linkedin.com/in/kathryn-strachan/
URL:https://www.procopywriters.co.uk/event/boost-seo-with-content-pillars/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201124T120000
DTEND;TZID=Europe/London:20201124T130000
DTSTAMP:20240426T141422
CREATED:20201117T141919Z
LAST-MODIFIED:20201117T141919Z
UID:10000287-1606219200-1606222800@www.procopywriters.co.uk
SUMMARY:Facebook Ads - an Introduction
DESCRIPTION:Have you ever pressed boost post on Facebook? \nWhat did you get? \nProbably not a lot. \nWhen used correctly\, Facebook Ads can give your business a huge return on investment. But did you know\, there are around fifteen different types of campaigns and each one has a different objective. \nIn this session\, we will go right back to basics and learn the strategy behind Facebook advertising and how to get results! \nHosted by… \nFrancesca Irving \nFrancesca Irving is a Chartered Institute of Marketing qualified marketer specialising in marketing strategy and digital marketing for start-up businesses\, with a particular focus on Facebook Ads. She runs Lunax Digital – a Facebook Ads and Digital Marketing agency\, and she’s also the Co-Founder of Swapp Skills – a skill swapping and time banking app. As well as this\, Francesca has extensive experience working with new companies on their digital marketing plans including content creation\, social media\, social advertising\, pay-per-click advertising\, search engine optimisation\, email marketing\, and sales funnels.
URL:https://www.procopywriters.co.uk/event/facebook-ads-an-introduction/
LOCATION:Online
CATEGORIES:Workshop
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201007T100000
DTEND;TZID=Europe/London:20201007T160000
DTSTAMP:20240426T141422
CREATED:20200713T192454Z
LAST-MODIFIED:20200713T192454Z
UID:10000198-1602064800-1602086400@www.procopywriters.co.uk
SUMMARY:Mastering Tone of Voice
DESCRIPTION:Have more fun. Make more money. Do better work. \nBy finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing simpler to understand\, more creative to do\, and more effective to apply. \nWhich means you’ll be able to: \n\nCreate more distinctive tones of voice than ever before\nHave a more strategic – and higher value – ‘offering’ for your clients\nStretch your ‘range’ so you can write in more styles\, more easily\n\nWhat we’ll cover: \n\nWhat makes a successful tone of voice\nHow best to run a tone of voice project\nThe creative secrets behind the 11 Primary Voices\n\nWait\, what are the 11 Primary Voices? \nThey’re the 11 foundational ‘tones’ of all brand writing. \nA bit like primary colours are the ‘base’ colours. Once you’re familiar with them\, you can mix and match them in any way you want\, to create an infinite range of voices. They’ve been used by brands all over the world and are fast becoming the creative industry’s ‘default model’ for thinking about tone of voice. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with Nick Parker\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/mastering-tone-of-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162631/CC-2020-Speakers8.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201005T200000
DTEND;TZID=Europe/London:20201005T210000
DTSTAMP:20240426T141422
CREATED:20200923T191520Z
LAST-MODIFIED:20200923T191520Z
UID:10000286-1601928000-1601931600@www.procopywriters.co.uk
SUMMARY:Freelancing Fabulously - CopyCon Satellite Session
DESCRIPTION:How do you survive the apocalyptic conditions of 2020 and turn your freelance status into your biggest asset? Join us as we search for answers. \nJo Watson and Nick Parker have heaps of freelance experience\, as well as very different approaches to independent working. \nBring your questions about finding clients\, managing client relationships\, invoicing\, pricing\, marketing and developing your business. \nAs well as hearing from Nick and Jo\, we’ll Ask the Audience to contribute ideas and tips. \nJoin to participate\, or just listen in. \nRegister to attend this session
URL:https://www.procopywriters.co.uk/event/freelancing-fabulously-copycon-satellite-session/
LOCATION:Online
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162616/CC-2020-Satellite-freelancingfabulously.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR