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X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
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DTSTART;TZID=Europe/London:20200910T100000
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DTSTAMP:20240426T141555
CREATED:20200713T194355Z
LAST-MODIFIED:20200713T194355Z
UID:10000201-1599732000-1599753600@www.procopywriters.co.uk
SUMMARY:Create a Content Strategy
DESCRIPTION:Creating a content strategy is a marathon\, not a sprint\, and you need a roadmap to get to the finish line. \nEmbarking on creating a content strategy can feel like being at the start of a running race. And the tendency is to want to sprint to the finish line as fast as possible. But a content strategy isn’t a 100m dash in a straight line. It’s a marathon on windy mountain paths. Try to sprint it and you’ll burn out or lose your way. \nIn this workshop I’ll introduce you to a simple-but-effective model that breaks the content strategy marathon down into a manageable roadmap. Through hands-on exercises I’ll also give you the tools and methods you need to leave the session and create a content strategy for your organisation\, and implement it successfully. \nWhat you will learn: \n\nContent strategy 101: what content strategy really is\, why you need one\, and how to convince senior stakeholders to support you\nContent operations 101: what it means to ‘operationalise’ your content strategy and why it matters just as much as the strategy itself\nThe three-step content strategy model: a model that breaks content strategy into three simple parts and a logical roadmap.\nStep-by-step method: a method for creating your roadmap\, with hands-on practice so you’ll feel confident going away and doing this yourself afterwards.\nTemplates and tools: templates and tools for you to take back to work and use.\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/create-a-content-strategy/
LOCATION:Online
CATEGORIES:Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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DTSTART;TZID=Europe/London:20200908T100000
DTEND;TZID=Europe/London:20200908T160000
DTSTAMP:20240426T141555
CREATED:20200713T191520Z
LAST-MODIFIED:20200713T191520Z
UID:10000197-1599559200-1599580800@www.procopywriters.co.uk
SUMMARY:Freelance Success Strategies
DESCRIPTION:You might know how to write. And you might know how to write good copy. But that doesn’t mean you know how to run a successful freelance copywriting business. \nMany copywriters start freelancing because they can’t find a full-time copywriting job. Because they’ve always wanted to be their own boss. Or because they want to fit copywriting around other responsibilities. \nIf you work 2\,000 hours per year (allowing a bit of time off for Christmas and holidays)\, you’ll only be writing about half that time. The other 1\,000 hours will be spent dealing with marketing\, business management and finance. Work that doesn’t generate income. That sounds dull. But it’s essential. \nSpend a day with Jackie Barrie and discover: \n\nBest practice business activities for freelance copywriters\nHow to find clients\, charge what you deserve and get paid on time\nShifting your mindset so you can feel more confident that you know what you’re doing\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/freelance-success-strategies/
LOCATION:Online
CATEGORIES:Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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DTSTART;TZID=Europe/London:20200908T090000
DTEND;TZID=Europe/London:20201110T190000
DTSTAMP:20240426T141555
CREATED:20191016T091144Z
LAST-MODIFIED:20191016T091144Z
UID:10000271-1599555600-1605034800@www.procopywriters.co.uk
SUMMARY:Copywriting Conference 2020
DESCRIPTION:Following our sixth sell-out event\, we’re tripling in size and moving to the internet. \nThere are 8 different training days available (each sold separately) – and one main conference day (as well as a host of fringe events). \nThe digital conference app and hub is the perfect place to soak up ideas and chat with other delegates. \n 
URL:https://www.procopywriters.co.uk/event/copywriting-conference-2020-2/
LOCATION:Online
CATEGORIES:Conferences,Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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DTSTART;TZID=Europe/London:20181012T090000
DTEND;TZID=Europe/London:20181012T170000
DTSTAMP:20240426T141555
CREATED:20180424T072420Z
LAST-MODIFIED:20180424T072420Z
UID:10000222-1539334800-1539363600@www.procopywriters.co.uk
SUMMARY:Copywriting Conference 2018
DESCRIPTION:The one-day conference for everyone who works with words. Featuring a mix of talks\, breakout sessions and casual networking\, the day offers learning and inspiration in equal measure.
URL:https://www.procopywriters.co.uk/event/copywriting-conference-2018/
LOCATION:The Crystal\, London\, United Kingdom
CATEGORIES:Conferences,Networking,Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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