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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240424T120000
DTEND;TZID=Europe/London:20240424T130000
DTSTAMP:20240426T122131
CREATED:20240314T110817Z
LAST-MODIFIED:20240314T110817Z
UID:10000358-1713960000-1713963600@www.procopywriters.co.uk
SUMMARY:Copywriting Techniques to Boost Conversion Rates
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. \nTim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/copywriting-techniques-to-boost-conversion-rates/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240319T120000
DTEND;TZID=Europe/London:20240319T130000
DTSTAMP:20240426T122131
CREATED:20240112T123846Z
LAST-MODIFIED:20240112T123911Z
UID:10000354-1710849600-1710853200@www.procopywriters.co.uk
SUMMARY:AI for Copywriters: an Introduction
DESCRIPTION:During our 60-minute session\, we’ll cover: \n\nThe current AI copywriting landscape and the main AI tools\nWhen AI is helpful and when it isn’t\nHow to use AI for beating writer’s block\, brainstorming and researching\nHow to use AI to create first drafts and structures\nHow to use AI to edit and fine-tune your writing\nKey issues and considerations when using AI in your work\n\nWe’ll finish with a 15-minute Q&A. \nHosted by Kerry Harrison\nKerry is an award-winning AI consultant and copywriter\, specialising in using artificial intelligence to augment human creativity. \nOver the last five years\, she has co-created the world’s first AI gin\, crafted an AI Queen’s speech for Wired Magazine\, brought the award-winning Cheltenham Science Festival AI curator to life\, won two DMA Awards for Best Use of AI – and has spoken about AI both nationally and internationally. \nShe runs regular AI courses for businesses across the UK and is the Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/ai-for-copywriters-an-introduction/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240306T120000
DTEND;TZID=Europe/London:20240306T130000
DTSTAMP:20240426T122131
CREATED:20230817T121221Z
LAST-MODIFIED:20230906T095540Z
UID:10000345-1709726400-1709730000@www.procopywriters.co.uk
SUMMARY:Editing for Copywriters – Self-Editing and Proofreading Strategies
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/editing-for-copywriters-self-editing-and-proofreading-strategies/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T120000
DTEND;TZID=Europe/London:20240305T130000
DTSTAMP:20240426T122131
CREATED:20231215T112759Z
LAST-MODIFIED:20231215T113459Z
UID:10000351-1709640000-1709643600@www.procopywriters.co.uk
SUMMARY:Intro to IA: Build a Basic Taxonomy
DESCRIPTION:Following on from my talk\, Introduction to Navigation Design\, this session will teach you the basics of how to create a taxonomy. I’ll be teaching you how to use (and abuse) card sorting\, the role context plays when structuring and labelling information\, and what to do when stakeholders change a brief on you last minute. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. \nAbout Emma Chittenden\nHi\, I’m Emma. I’ve spent the last 20 years working in information architecture and taxonomy design. I specialise in unf*cking large digital messes to help businesses make more money\, or save a boat load of it. The clients I’ve worked with include\, The London Eye\, The Open University\, Pearson Education and NHS Digital. I specialise in how people navigate through digital ecosystems and the paradox of choice. When I’m not doing that I’m usually found reading a book\, walking the dog or sewing something.
URL:https://www.procopywriters.co.uk/event/intro-to-ia-build-a-basic-taxonomy/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240221T120000
DTEND;TZID=Europe/London:20240221T130000
DTSTAMP:20240426T122131
CREATED:20230817T122303Z
LAST-MODIFIED:20230901T134343Z
UID:10000346-1708516800-1708520400@www.procopywriters.co.uk
SUMMARY:Copywriting for Email Marketing – Subject Lines\, Content and Calls-to-Action
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/copywriting-for-email-marketing-subject-lines-content-and-calls-to-action/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T120000
DTEND;TZID=Europe/London:20240206T130000
DTSTAMP:20240426T122131
CREATED:20231215T111937Z
LAST-MODIFIED:20231215T113523Z
UID:10000350-1707220800-1707224400@www.procopywriters.co.uk
SUMMARY:Introduction to Navigation Design
DESCRIPTION:Like all good talks\, this one started with me swearing (a lot). Discover how I transformed the swearing at not being able to do something in two clicks\, into the practice of navigation design. In this talk\, I’ll take you through the principles I’ve created to help define robust taxonomies (site maps) and the visual navigation experience. \nThis session is part 1 of 2\, in the second I’ll be teaching you the basics of how to create a simple taxonomy. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop. \nHosted by Emma Chittenden: \n\n\nAbout Emma Chittenden\nHi\, I’m Emma. I’ve spent the last 20 years working in information architecture and taxonomy design. I specialise in unf*cking large digital messes to help businesses make more money\, or save a boat load of it. The clients I’ve worked with include\, The London Eye\, The Open University\, Pearson Education and NHS Digital. I specialise in how people navigate through digital ecosystems and the paradox of choice. When I’m not doing that I’m usually found reading a book\, walking the dog or sewing something.
URL:https://www.procopywriters.co.uk/event/introduction-to-navigation-design/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240130T120000
DTEND;TZID=Europe/London:20240130T140000
DTSTAMP:20240426T122131
CREATED:20231219T135248Z
LAST-MODIFIED:20231219T135248Z
UID:10000352-1706616000-1706623200@www.procopywriters.co.uk
SUMMARY:Content Design: an Introduction from Content Design London
DESCRIPTION:This 2-hour session will teach you the principles of content design and how it can support you in your work. \nFull of real life examples\, this Content Design London session will cover: \n\nwhy content design is different from writing\,\nhow it builds on the skills you already have\,\nhow it can help you solve problems for your organisation and users.\n\nBy the end of the session\, you’ll be able to talk about the principles of content design. You’ll also understand the value of data and how it can help you make good content decisions at work. \nThis ProCopywriters members-only session is strictly limited to 100 participants. The recording will be available for 30 days after the session.
URL:https://www.procopywriters.co.uk/event/content-design-an-introduction-from-content-design-london/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160445/PC-Workshop-MemberExclusive.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240116T120000
DTEND;TZID=Europe/London:20240116T130000
DTSTAMP:20240426T122131
CREATED:20230817T120103Z
LAST-MODIFIED:20230905T122747Z
UID:10000344-1705406400-1705410000@www.procopywriters.co.uk
SUMMARY:Benefits and Features – Balance Both to Create High-Converting Copy
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/benefits-and-features-balance-both-to-create-high-converting-copy/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231204T120000
DTEND;TZID=Europe/London:20231204T130000
DTSTAMP:20240426T122131
CREATED:20230817T114735Z
LAST-MODIFIED:20230905T122819Z
UID:10000343-1701691200-1701694800@www.procopywriters.co.uk
SUMMARY:Harnessing the Power of Emotion – Engage\, Captivate and Persuade Readers
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/harnessing-the-power-of-emotion-engage-captivate-and-persuade-readers/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231109T120000
DTEND;TZID=Europe/London:20231109T130000
DTSTAMP:20240426T122131
CREATED:20230817T102311Z
LAST-MODIFIED:20230905T122846Z
UID:10000342-1699531200-1699534800@www.procopywriters.co.uk
SUMMARY:Persuasive Language – Using Rhetorical Devices and Psychological Triggers in Your Copy
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/persuasive-language-using-rhetorical-devices-and-psychological-triggers-in-your-copy/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231003T120000
DTEND;TZID=Europe/London:20231003T130000
DTSTAMP:20240426T122131
CREATED:20230817T100938Z
LAST-MODIFIED:20230905T122957Z
UID:10000341-1696334400-1696338000@www.procopywriters.co.uk
SUMMARY:AI for Copywriters – Use AI Tools to Generate Ideas and Content
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/ai-for-copywriters-use-ai-tools-to-generate-ideas-and-content/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230913T120000
DTEND;TZID=Europe/London:20230913T130000
DTSTAMP:20240426T122131
CREATED:20230125T192851Z
LAST-MODIFIED:20230905T095138Z
UID:10000329-1694606400-1694610000@www.procopywriters.co.uk
SUMMARY:Making Longer Copy Work
DESCRIPTION:How can you keep readers engaged with longer content like blogs and white papers? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n*** This event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/making-longer-copy-work/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230712T120000
DTEND;TZID=Europe/London:20230712T130000
DTSTAMP:20240426T122131
CREATED:20230125T191634Z
LAST-MODIFIED:20230125T192402Z
UID:10000328-1689163200-1689166800@www.procopywriters.co.uk
SUMMARY:Tone of Voice
DESCRIPTION:Building Relationships with Your Audience \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/tone-of-voice/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230614T120000
DTEND;TZID=Europe/London:20230614T130000
DTSTAMP:20240426T122131
CREATED:20230125T172728Z
LAST-MODIFIED:20230125T190754Z
UID:10000327-1686744000-1686747600@www.procopywriters.co.uk
SUMMARY:Write Better Subject Lines and Headings
DESCRIPTION:How can you increase response rates by making changes to your headings\, titles and email subject lines? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/write-better-subject-lines-and-headings/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230607T120000
DTEND;TZID=Europe/London:20230607T130000
DTSTAMP:20240426T122131
CREATED:20230228T101909Z
LAST-MODIFIED:20230228T102519Z
UID:10000335-1686139200-1686142800@www.procopywriters.co.uk
SUMMARY:Networking with Confidence
DESCRIPTION:In this session\, we’ll explore word-of-mouth marketing both offline and online. It includes how to network to get noticed and supported in-house\, how to deliver an effective one-minute promotional speech at a networking event\, and how to use LinkedIn to build potential working relationships.\nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here **
URL:https://www.procopywriters.co.uk/event/networking-with-confidence/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230517T120000
DTEND;TZID=Europe/London:20230517T130000
DTSTAMP:20240426T122131
CREATED:20230125T170552Z
LAST-MODIFIED:20230125T172147Z
UID:10000326-1684324800-1684328400@www.procopywriters.co.uk
SUMMARY:Writing With Clarity
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/writing-with-clarity/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230503T120000
DTEND;TZID=Europe/London:20230503T130000
DTSTAMP:20240426T122131
CREATED:20230228T100839Z
LAST-MODIFIED:20230228T100839Z
UID:10000334-1683115200-1683118800@www.procopywriters.co.uk
SUMMARY:Managing Clients and Colleagues Confidently
DESCRIPTION:How do you present work to your in-house\, agency\, or direct clients? How do you handle it when they give you feedback? How do you approach your boss when you want a promotion? You may be a writer\, but you also need competent speaking skills if you want to grow your career. \nIn this session\, you’ll understand how to shift your mindset from fearful to effective while remaining authentic. \nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here **
URL:https://www.procopywriters.co.uk/event/managing-clients-and-colleagues-confidently/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230426T120000
DTEND;TZID=Europe/London:20230426T130000
DTSTAMP:20240426T122131
CREATED:20230228T094758Z
LAST-MODIFIED:20230228T095209Z
UID:10000333-1682510400-1682514000@www.procopywriters.co.uk
SUMMARY:Pitch with Confidence
DESCRIPTION:Being able to confidently pitch your ideas\, projects\, proposals and offers is a priceless asset for copywriters. In this session we’ll explore methods for developing a simple sales-pitch that you can use to sell your work to colleagues and clients alike. \nHosted by Jackie Barrie\nJackie Barrie trains recruiters\, journalists\, marketing teams\, business-owners and aspiring copywriters how to write better copy. \nShe specialises in training comms teams in the media and publishing sector. These people often come from a journalistic or academic background\, which means they know how to write. However\, they are often tasked with writing web copy and blog posts\, yet no one has ever told them how to write proper copy. \nHer regular training clients include FT Recruitment and Journalism.co.uk \n** This online workshop is open to everyone. ProCopywriters members also get access to the recording after the session. Join here **
URL:https://www.procopywriters.co.uk/event/pitch-with-confidence/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230419T120000
DTEND;TZID=Europe/London:20230419T130000
DTSTAMP:20240426T122131
CREATED:20230125T165824Z
LAST-MODIFIED:20230125T165824Z
UID:10000325-1681905600-1681909200@www.procopywriters.co.uk
SUMMARY:Search Engine Optimisation (SEO) for Copywriters in 2023
DESCRIPTION:What do you need to know about search engine optimisation in 2023? \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/search-engine-optimisation-seo-for-copywriters-in-2023/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230315T120000
DTEND;TZID=Europe/London:20230315T130000
DTSTAMP:20240426T122131
CREATED:20230125T162306Z
LAST-MODIFIED:20230125T165855Z
UID:10000324-1678881600-1678885200@www.procopywriters.co.uk
SUMMARY:Using Generative AI to Boost Your Copywriting
DESCRIPTION:This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/using-generative-ai-to-boost-your-copywriting/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16161006/PC-Workshop-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230208T120000
DTEND;TZID=Europe/London:20230208T130000
DTSTAMP:20240426T122131
CREATED:20220523T094943Z
LAST-MODIFIED:20220523T094943Z
UID:10000314-1675857600-1675861200@www.procopywriters.co.uk
SUMMARY:Conversational Copywriting
DESCRIPTION:Essential tips for web\, email and social media. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n  \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/conversational-copywriting/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230118T120000
DTEND;TZID=Europe/London:20230118T130000
DTSTAMP:20240426T122131
CREATED:20220523T094359Z
LAST-MODIFIED:20220523T094359Z
UID:10000313-1674043200-1674046800@www.procopywriters.co.uk
SUMMARY:Storytelling for Copywriters
DESCRIPTION:How ‘show don’t tell’ works for marketers. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here.
URL:https://www.procopywriters.co.uk/event/storytelling-for-copywriters/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221207T120000
DTEND;TZID=Europe/London:20221207T130000
DTSTAMP:20240426T122131
CREATED:20220610T125720Z
LAST-MODIFIED:20220610T125720Z
UID:10000233-1670414400-1670418000@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 6: Showcase \nThe culmination of the Speakeasy programme with Jackie Barrie. This is your chance to put your new skills into practice. Six volunteers will deliver a five-minute prepared speech and get constructive feedback that everyone can learn from. You’ll also get the chance to do a one-minute spontaneous speech on a topic to be advised on the day. Finally\, Jackie will explain how to make money from speaking. \n** LIVE event open to everyone! ** \n*** Replay of this event is only available to ProCopywriters Members *** \nThe recording of this session is available in your ‘Workshop Library’ in your Member Dashboard. \nNot a member? To learn more about our various memberships levels and how to join\, just click here. \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/19385/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221109T120000
DTEND;TZID=Europe/London:20221109T130000
DTSTAMP:20240426T122131
CREATED:20220523T094146Z
LAST-MODIFIED:20220523T094146Z
UID:10000312-1667995200-1667998800@www.procopywriters.co.uk
SUMMARY:Social Media Copywriting Essentials
DESCRIPTION:Factors for higher response rates. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/
URL:https://www.procopywriters.co.uk/event/social-media-copywriting-essentials/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221102T120000
DTEND;TZID=Europe/London:20221102T130000
DTSTAMP:20240426T122131
CREATED:20220610T125617Z
LAST-MODIFIED:20220610T125617Z
UID:10000230-1667390400-1667394000@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:The next in the series of Speakeasy sessions with Jackie Barrie covers what to do before\, during and after a speaking engagement if you want to be perceived as professional. It also includes the chance to prepare for next week’s showcase session where participants present for five minutes and get supportive feedback on their speaking skills. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes. \n 
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-5/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221019T120000
DTEND;TZID=Europe/London:20221019T130000
DTSTAMP:20240426T122131
CREATED:20220523T093738Z
LAST-MODIFIED:20220523T093738Z
UID:10000311-1666180800-1666184400@www.procopywriters.co.uk
SUMMARY:Improving Calls to Action (CTAs)
DESCRIPTION:Driving higher conversion rates through micro-copy. \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian.
URL:https://www.procopywriters.co.uk/event/improving-calls-to-action-ctas/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T120000
DTEND;TZID=Europe/London:20221005T130000
DTSTAMP:20240426T122131
CREATED:20220610T124148Z
LAST-MODIFIED:20220610T124148Z
UID:10000229-1664971200-1664974800@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:What makes a presentation effective? In this packed Speakeasy session with Jackie Barrie\, we explore storytelling and rhetorical devices. We also look at what NOT to do. Finally\, you’ll learn about using slides\, props and audience participation to help get your message across in a memorable way. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-4/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T120000
DTEND;TZID=Europe/London:20220914T130000
DTSTAMP:20240426T122131
CREATED:20220523T092755Z
LAST-MODIFIED:20220523T092755Z
UID:10000310-1663156800-1663160400@www.procopywriters.co.uk
SUMMARY:Personalised Copy for Email
DESCRIPTION:Increasing engagement and outcomes by connecting with your reader. This lunchtime learning workshop is delivered by Tim Tucker. \nTim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \n**ProCopywriters Members Only** \nTo access this session\, you’ll need the access code from your member dashboard (scroll down to the “Exclusive Offers for Members” section).
URL:https://www.procopywriters.co.uk/event/personalised-copy-for-email/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220907T120000
DTEND;TZID=Europe/London:20220907T130000
DTSTAMP:20240426T122131
CREATED:20220610T123813Z
LAST-MODIFIED:20220610T123813Z
UID:10000317-1662552000-1662555600@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 3: Speaking skills \nWe might be moving beyond the usual copywriting comfort zone in this Speakeasy session run by Jackie Barrie. You’ll discover how to use body language\, vocal variety and eye contact to improve your presentations\, online and offline. Like anything\, it’s easy when you know how. You don’t have to attend previous sessions to get value out of this one. \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-3/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220810T120000
DTEND;TZID=Europe/London:20220810T130000
DTSTAMP:20240426T122131
CREATED:20220610T123637Z
LAST-MODIFIED:20220610T123637Z
UID:10000316-1660132800-1660136400@www.procopywriters.co.uk
SUMMARY:Develop Your Speaking Skills with Jackie Barrie
DESCRIPTION:Speakeasy 2: What to say \nCopywriters are usually comfortable with the written word. However\, writing an online or on-site speech is a different skill. So\, let’s look at the content you need in an effective presentation. You’ll find out how people learn\, a simple structure to follow\, and ways to handle the Q&A. This is the second in our series of Speakeasy sessions run by Jackie Barrie (it doesn’t matter if you missed the first one). \n  \nThis session is for ProCopywriters members only. The access code for this Zoom session is in your dashboard. \nhttps://www.procopywriters.co.uk/dashboard/ \nAbout Jackie Barrie \nJackie Barrie has been a professional copywriter since 1983. She writes without waffle and trains other people how. Everything she does comes from being a writer. She helps people to communicate their message clearly – whether that’s through the written word on paper or screen\, the spoken word face-to-face\, or an activity that the audience undertakes.
URL:https://www.procopywriters.co.uk/event/speakeasy-with-jackie-barrie-2/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162615/PC-Workshop-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR