Creating successful B2B content starts long before the writing. In this short webinar, you'll discover George's simple formula for a clear, effective copywriting brief. A great piece of B2B content doesn’t begin with the writing, or even interviewing the subject matter expert. It starts with the brief. The brief you give your copywriter sets the […]
Mel Wicks has spent over 30 years as a marketing professional, and 10 years as a freelance copywriter and, more recently, a certified content marketer. Join us for a conversation with Mel, as we discuss her work and career, as well as her observations, ideas and advice for other copywriters.
Join David McGuire (Radix Communications) and Kathryn Strachan (Copy House) as we discuss career options for copywriters. We'll talk about how the benefits of a salaried role stack up against the alternatives. Ideal for any copywriter who doesn't enjoy the uncertainty and independence of self-employment. This is an open Q&A. Pop along with questions or […]
When we asked Katherine what we might chat about, she told us: "Talking about how the more you focus, the more you realise that everything’s connected… the joy of going back to school, and helping brands communicate in this whatever normal looks like now world… in a hybrid, hot-desking, oh look - people - kind of way."
What do you get when you combine a degree from the University of Wales College of Medicine, 5 years working in the NHS, a decade working as a professional magician, three and a half years supporting a son through childhood leukaemia and an obsession with direct-response copywriting? We’re not sure either, but we’re looking forward […]
Sarah Townsend - author of Survival Skills for Freelancers - discusses how you can banish self-doubt and become your biggest cheerleader. You'll have plenty of chances to ask questions in this interactive Zoom session (or you can lurk quietly - we do that too sometimes).
Sarah Townsend - author of Survival Skills for Freelancers - presents smart skills to help you show up online and become irresistible to new clients. Includes plenty of chances to ask questions and explore any challenges you're facing with freelancing.
Let's get off the freelance rollercoaster! If you're struggling with insecurity about your freelance income and are worried about the future, take a step back from client work for a moment, and let's make a proper plan that sets you on a path to success. By working *on* your business, rather than *in* your business, […]
Join us for a conversation about freelancing. Bring your questions, answers, ideas and interests as we discuss finding work, keeping clients, staying sane and building your brand. We're delighted to be joined by Sarah Townsend, Bizzy Coy and Ed Goodman for this interactive Q&A session.
Following his sell-out training last year, we asked Nick Parker to re-run his tone of voice training.
If you're a talented writer who enjoys niche and nerdy subjects, B2B copywriting is one of the rare ways that you can make a good living while writing full time (and learning about lots of weird and wonderful subjects along the way). But how do you get into it, what skills do you need, and […]
Catherine Jones of Clean Slate Copy presents this session on effective pricing and pitching.
Join us for a chat with copywriter Diane Wiredu. If you've got questions about copywriting, managing clients or freelancing, pop along to this free 1-hour open discussion. You can ask questions, join in the discussion, or just sit back and listen. Diane Wiredu on Twitter
Next up: a chance to hear from freelance copywriter André Spiteri. These sessions are designed to give you a window into a copywriter's world. Free for everyone.
B.C. – before copywriting (Why the real creative work happens before you pick up a pencil) Too often, when the brief is delivered it’s a like a pistol has gone off – and everyone scrambles back to their desk as quickly as they can to start writing, or typing, or somehow hurling words at the […]
The conference for everyone who uses words to make change.
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