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X-WR-CALNAME:ProCopywriters | the Alliance of Commercial Writers
X-ORIGINAL-URL:https://www.procopywriters.co.uk
X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
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DTSTART;TZID=Europe/London:20221003T100000
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SUMMARY:Watch Your Tone
DESCRIPTION:Presented by Sonder & Tell… \nIn the session\, they will take us through how to root TOV in brand positioning and connect it with a creative idea\, along with some great examples from their experience. \nYou will learn: \n\nHow to use your brand positioning to root your TOV\nAn overview of the process of creating and codifying guidelines\nExamples of effective ToV in action\n\nSession 1 | 10:00 – 11:15\nIntroduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right. \nSession 2: 11:30 – 12:45\nWe break down the process of establishing your brand’s positioning\, looking at your consumer\, brand and product truths. \nBreak for lunch 12:50 – 13:30 \nSession 3: 13:30 – 14:45\nWe’ll look at how you use your positioning to create and codify a tone of voice\, with exercises and examples. \nSession 4: 15:00 – 16:00\nA look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.
URL:https://www.procopywriters.co.uk/event/watch-your-tone/
LOCATION:Online
CATEGORIES:Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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