UK Copywriters Directory - Content strategy

  • PRO
    As a seasoned and creative writer with a background in PR and communications, I love writing: 1. clear, compelling thought leadership articles 2. informative, educational, and impactful content for: o blogs o feature pieces o case studies o web copy 3. business award entries to get you noticed by the judges. 4. press releases that editors want to receive. If you want to raise your sales on your products or services, then let me write you: 5. advertorials 6. marketing emails I’ve also ghostwritten for senior management in the Care sector. Perhaps your copy needs a final check and polish, then let me proofread it for you, so you can be sure it is tip-top when it leaves you. So, if you want powerful, persuasive words to help your brand soar and get your business message heard above all the other noise, then let’s chat. I have the following qualifications: - Diploma in Freelance Journalism from the British College of Journalism Diploma (with Distinction) from the College of Media and Publishing Training from Jackie Barrie in copywriting for journalists Level 4 BTEC Professional Award in Training the Trainer from the College of Public Speaking, London With a solid history of proven communications abilities, I am experienced in: • B2B Copywriting/scriptwriting • Editing/Proofreading • Award authoring/Ghostwriting • Presentations/Public speaking • Narration/Voice-over expertise I have written primarily for the social care sector, with an emphasis on franchising and for the alternative health sector. I am a former professional homoeopath and enjoy writing about natural healthcare for humans and animals, having treated both species during my years of practice. When in full-time practice, I spent a year in Greece with Professor Vithoulkas editing his groundbreaking new work on homoeopathic medicines. I also co-authored a foundation course for vets in veterinary homoeopathy as part of a training course for South African vets. I have a passion for wildlife, wildlife conservation, and I love birds (I have two parrots of my own). As a practising Catholic, I enjoy writing about matters relating to faith.

  • PRO
    A curious creative thinker with 14 years of healthcare experience.

  • PRO
    Decades of experience, zero assumptions.

  • PRO
    Creative copy, content and communications that help global, national and regional organisations connect with their audiences. I've worked with leading brands across a range of industries, from financial services to energy to healthcare, on high-level projects covering marketing, PR, internal and change communications. If you're looking for an experienced communications expert to support your employee engagement initiative, change communications project, product marketing or PR campaign, I can help. To find out more about my work, please visit my website: www.everycomma.co.uk

  • PRO
    I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

  • PRO
    Do you need sales copy in the green or technology space? I'm a qualified copywriter and expert storyteller with experience of writing in many voices for tech brands in digital and print. Creative and with forensic attention to detail, I care about delivering value for my readers and conversions for my clients.

  • PRO
    I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you (no more boring matters) ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written with a little dash of flair. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications (like Lexology) ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website If you're wondering how some people manage to get their name *everywhere* and build their reputation, the secret is that they employ someone like me. I work away in the background so that you can publish valuable content and take all the credit. And I really love what I do. (Almost as much as I love cats)

  • PRO
    I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

  • PRO
    About Hiya, I'm Emily. A copywriter and content strategist with over 10 years' experience in-house and agency-side. ✎ I've written about A LOT of weird and wonderful topics: from lippies and mascaras to chatting all things meat and abattoirs (yup...) 🤓 I'm a bit of an SEO nerd. You'll find me constantly swotting up in an attempt to keep ahead of all things content. 🤖 I specialise in digital content, but I've also got a tonne of experience in print (think menus, magazines & brochures). 💖 Branding & TOV is my bag. I love nothing more than getting under the skin of a brand's voice.

  • PRO
    I’m Mary. I'm an award-winning editor, content director and communications content strategist, specialising in HR and the world of work. I help people - and organisations - find the words, ideas and mechanisms they need to inform, inspire, engage and move audiences. I’m all about: 🌟 Creating intelligent communications 🌟 Injecting life into business writing 🌟 Building engaged communities through brilliant content.

  • PRO
    I have been running my own business since 2012, initially managing social media (including content creation). My passion has always been writing, and in 2020 I took a Diploma in copywriting to formalise this area of my business. I am now writing blogs, monthly newsletters, web pages, eBooks, lead magnets and articles for clients throughout the UK. The feedback from clients is that I always find their tone of voice, and very rarely get asked for amendments. Clients range from an IT company to a tattoo studio - and just about everything in between! I am a keen business networker and a member of BNI, which has really changed my business and client base. When I'm not scribing, I love to cook and eat out - yes, I'm a real foodie! I also follow many sports including cricket, F1 and MotoGP. As a teenager I wanted to be a music journalist and still have a real passion for music - I'm not one of those writers who needs silence to be productive.

  • PRO
    www.wordcraftservices.co.uk Well-crafted words to reassure, connect, educate, wow and win. Whether you're looking for a series of blog posts; content for your website, newsletter or brochure; a content audit and overhaul; a quick edit of something you’ve written, or something else ‘wordy’ for your small business… …you need words that communicate your story, amplify your voice, cultivate connections and elevate your brand. Word Craft supports small businesses in Aberdeenshire and beyond with - Website copy - Digital and print content marketing - Brand voice consultancy - Editing and proofreading Or you can book a 60 minute support session to gain ‘wordy’ confidence to ‘DIY’ your writing and editing. If getting to grips with consistent, high-quality content for your small business is on your “to do” list, let's chat. Kind words from a client: “I roughly knew what I wanted it to say, but finding the right words didn’t come naturally to me. Claire asked lots of questions about me, my business, my team as well as what we do for our clients. She listened to what I said, picked out the most important bits and came up with exactly the right words, even including a bit of Doric!” – Elaine McKilligan, McKilligan Financial

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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