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With a wealth of copywriting and content creation experience, I’ve had the pleasure of working with music companies, independent luxury hotels and boutiques, charities and more. I help to create and deliver effective communication strategies (online and offline), with a strong, clear, and creative directive. You can find examples of my work on https://www.clippings.me/users/hscattergood In addition, I have a BA (Hons) in Art, Architecture, and Design History (when I discovered ‘Brands’, how they work and evolve). With a head packed full of words and ideas, I enjoy cooking, writing about food and drinks, and walking my beloved two dogs. Above all, my greatest pleasure (apart from writing and my family) is working with fantastic clients, especially helping them succeed, communicate and grow their brand (s). Keeping pace with the latest must-have products, services and lifestyle trends is a also guilty pleasure. In support of my love of all things food, I write a food and drink blog, Coffee and Food which is run independently. It's an off-shoot from the many years of working in and alongside the hospitality industry.
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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