Copywriters in Nottingham
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I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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