Copywriters in Poole
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I help brands find their voices. Did you know that 2/3 of all businesses (yep, even some of the huge ones) haven’t yet developed a brand voice that helps them stand out? Instead, they mostly stick with safe business-speak or pale imitations of the Innocent tone of voice you see everywhere from your condiments to your toilet paper. But your brand doesn’t have to blend in or copy everybody else. Using a process that's equal parts brand soul-searching, competitor analysis and customer research, I help businesses develop brand voices that make sure they stand out and stay miles ahead of the competition.
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Member spotlight

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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