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Hello, I'm Jon Clements, the friendly face behind Zappy Copy. I'm a freelance copywriter that helps businesses nurture audiences and grow sales. I specialise in working with E-commerce companies but I'm just as at home helping if you are not in teh E-commerce world so let me know how I can assist you today. Beyond writing copy for you ,investing in my knowledge is my secret sauce as I'm always looking to sharpen my skills and provide more than just coywriting services. When I'm not working I like to stay fit and energised at the gym, cheer on my my favourite football team and spend great quality time with my family making memories. I'm excited to connect with you and join you in smashing your business goals.
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I've been copywriting for ten years and counting, starting in digital marketing agencies before going freelance full-time in October 2013. I have a degree from Oxford University and a Diploma in Copywriting, and work for clients ranging from start-ups to international organisations. I particularly enjoy writing for lifestyle and travel clients, but I'll happily write about virtually anything. Some of the clients I've written copy for: The North Face, Vans, Lacoste, the United Nations World Food Programme, Miele, Skyscanner, Foot Locker and Starwood Hotels.
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Beginning a career in copywriting to support small local businesses with their content strategies. Currently studying my Advanced Certificate in Digital Copywriting with the IDM.
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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