It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

Copywriting is more than just putting a few words together on a page. It’s a creative process to tell stories, build brands and communicate values. That's exactly what I do. Services: Website copy, email marketing, product descriptions, script writing, tone of voice development, marketing materials, editing. Who I work with: Brands in the luxury retail, ecommerce and lifestyle sectors. Current and past clients include: Musto, Star7, Convelio, Liberty PR, Chippa Nation, WildBounds, nope. hair care, Liongate Consulting, and Mengloria. What clients say: "Hayley’s work has helped to improve the tone of voice across all our email campaigns. We look forward to continuing our collaboration for many years to come.” - Emmie Brown, Head of Brand Marketing, Musto “We hired Hayley to write the services and client pages for our website. Hayley’s work was thorough, and we very much appreciated her reactivity. We look forward to working with her again.” - Stéphane Saint-Denis, Product Marketing Manager, Convelio “Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.” - David Watts, Director, Liberty PR "Hayley provided us with on the spot copywriting that is tailored to our client’s needs.” - Florian Kaiser, CEO and Co-Founder, Liongate Consulting Want to know more? Visit my website at hayleymaguire.com Subscribe to the Just Write newsletter at justwrite.substack.com Introduce yourself at hello@hayleymaguire.com

Congratulations. You’ve decided to read my profile! In copywriting circles, getting the right sort of attention is half the battle. The other half is what I’m much better at; writing the right sort of words. Words that help people understand ideas, businesses and products (and take the right kind of action). Clients large and small Over the years, I’ve written car ads for Porsche, social posts for Bombay Sapphire and entire websites for the RAF. Big brands are often great fun to write for. What I really love is working with small businesses; seeing the smiles cross my clients’ faces as I bring their dream project to life with a few well chosen words. Tone of voice projects are my favourite, and I’ve recently enjoyed collaborating closely with clients such as biomass energy firm Innasol and pest control startup Spotta to get their brand language perfectly tuned for their audience. My skills I can turn my hand to: Websites Long and short form copy ads Brand Tone of Voice Documents Emails Leaflets and brochures Banner headlines Social Posts App and interface copy TV scripts Content scripts Brand and company names Packaging copy Point of sale copy Dating profile copy (that’s a joke, but I’m happy to try…) I’m also one half of a copywriting duo, as my wife Laura is a very talented (and outspoken) wordsmith too. Our copywriting agency folio is online at www.tmcmcopy.co.uk Recent satisfied customers ‘We picked TMCM out of 5 other agencies and were not disappointed. They understood very quickly our challenges and answered very creatively. The result is beyond our expectations. Thanks again!’ Julien Lescure, Founder of Chrome Carbon ‘TMCM are super quick, when they can be and job allows, and I have found the costs very reasonable for the excellent high level service they deliver. I am always satisfied!’ Phil Sills, Photographer and Director - Phil Sills Photography Contact Details Ready to get the right words right? Drop me an email or call me at: dylan@tmcmcopy.co.uk 07879452950 Easter Egg Want to know how I became a successful copymonkey? Course you do. Fellow copywriter Nigel Graber was kind enough to interview me recently: https://mightier-than.com/copywriter-stories-number-15-dylan-glover/

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 30+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

** Healthcare Copywriter ** Medical Copywriter ** Tech Copywriter ** Cybersecurity Copywriter ** Hi, I'm Dee - a senior copywriter, creative communications and campaigns consultant based in Kent, UK. I've been running Wicked Creative, my freelance business for over 9 years. I specialise in copywriting, content strategy and creative communications for medical/healthcare/pharma and tech/cyber brands, and work with clients both in the UK and around the world. That said, I don't limit myself to these industries and can apply my skill, knowledge and experience to any business or brand. Every business needs great, shareable content. From the words on your website to the blogs that demonstrate your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need. *What do I write?* Content comes in a variety of forms, including websites, blogs, LinkedIn posts, brochures, leaflets, press releases, YouTube video scripts, radio scripts, sales emails, value propositions, slide decks, awards submissions, whitepapers, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them. *Who do I work with?* Although I have a varied copywriting background, I specialise in working with healthcare providers including: - research and diagnostic companies - dermatologists - surgeons, inc laparoscopic, bariatric, spine and orthopaedic - dentists and oral and maxillofacial surgeons - pharmaceutical companies - plastic surgeons - aesthetic clinics - chiropractors - ophthalmologists - patient transport providers - health charities (I have previously worked with The Heart Fund and The Follicular Lymphoma Foundation) - podiatrists - healthcare tech brands - health SaaS platforms I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words, so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen. Examples of my work are available on request, just drop me a message. *What do people say about me? "We required a brochure for our Patient Transport service and Dee kindly agreed to copy write for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she has written, no job is too big or small for Dee, she is there to work with you and amendments, discussions and suggestions are not an issue, getting it right is her priority and she will go above and beyond to achieve the best for you". Sam Easy (Managing Director of EMA Patient Transport) "I commissioned Dee to write all of the website copy for our new website – ensuring it reflected our tone of voice, our brand positioning and was SEO copy. Dee immediately grasped our organisation and our objectives from the brief and delivered on time and to budget with copy that hit the nail! Dee also wrote our fundraising pack for us and again hit the nail in terms of brief and again delivered on time and to budget. The quality of the content produced and the style was spot on – I have no doubt that this will significantly help encourage supporters to fundraise for us and help increase income. Dee was an absolute pleasure to work with – responsive, positive, extremely knowledgeable and most importantly delivered the exact type of copywriting we needed. I would definitely use Dee again for any copywriting we needed. She has the ability to clearly understand a brief, an organisation’s tone of voice and requirements but also has the medical knowledge required and the ability to then translate this into layman’s terms for the audience." Caroline Lane ( Head of Marketing & Communications, The Follicular Lymphoma Foundation) I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values and goals. Oh and I have professional indemnity insurance through Policybee too. I'd love to hear from you so please get in touch!

Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter and UX writer with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, Shell Energy, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Daily Mail, Barclays, The Guardian, O2 and other smaller companies. Qualifications/Education: Diploma in UK Employment Law: New Skills Academy. Teeline Shorthand: Pitman Training Centre, Chelmsford. PgDip Journalism: The London School of Journalism, Maida Vale. MA English: Queen Mary, University of London BA English Language and Literature: University of Essex

There are more than 600 freelance copywriters on this site. However, using the power of AI (armchair intelligence), I can help you find the one that's right for you in just 3 easy questions. All you have to do is answer 'yes' to each of them... Question 1: Do you want a copywriter who goes the extra mile and only files when your copy has been explored from every angle (UX, SEO, readability, CTAs, flow, etc.)? Question 2: Do you want a copywriter who is casually pretending to be chortling at something in his photo? Question 3: Can you easily be tempted out of hiring any of the other 599+ writers on this site? Congratulations! You have found your copywriter! Here's what I can do for you... 1/ Websites. If your website isn't cutting it, I'll dissect it, reimagine it, plan out a better way of coming at things and then deliver sparkling copy built with user experience, conversion and SEO in mind. This is what I do most days (please see my website for testimonials). 2/ Interviews. When you need a seasoned scribbler to speak to someone important (case studies, CEO interviews, customer stories etc), I lean on 20+ years of experience and literally thousands of successfully completed jobs to get you what you need. I regularly put heart and soul into other kinds of work too, such as: * Marketing emails * Survey results * Corporate copy * White papers * Brochures and more. Over the years I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned and written launch copy for dozens of websites – large and small. * Generated social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging and LinkedIn profiles. * Done a whole load of other stuff that I can't remember right now. If you need a go-getting, efficient, highly-skilled writer who just 'gets' things quickly and doesn't faff about... drop me a line :) www.bymikepeake.com

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by showing you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Heineken and VistaPrint, plus work for DC Comics and Liverpool FC. I can help you with writing emails, names and taglines, website content and UX copy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience is in performance marketing and right now I’m working in the field of behavioural science. I help companies create campaigns that change behaviour. When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

Struggling to find the right words to promote your business? Feel like your marketing isn't reaching your ideal customers? Let me help get your business message across in a clear, compelling way. I write for many household names as well as smaller organisations and sole traders. I specialise in writing for service-based businesses (B2B) – my clients include tech and engineering firms, legal companies, training providers, healthcare organisations and universities. I also love writing about property and interiors. My job is to take the stress of marketing off your shoulders so you can focus on your day job. I'm also a qualified social media marketing specialist and experienced in managing LinkedIn, Twitter, Facebook and Instagram. I can help with social media management or provide social media training and consultancy. I work with clients across the UK, from London to Hampshire, Surrey to the West Midlands and beyond. Get all the details on my website: www.brightwords.co.uk Or, if you'd like to have a chat, please give me a call on 07767 252464.