UK Copywriters Directory - Content design
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Prior to becoming a Freelance Healthcare Copywriter, I was fortunate enough to already understand the science of health and how its application can produce positive outcomes. I qualified as a pharmacist 9 years ago and till this day, I continue to work in various capacities to build my specialist knowledge. I can take complex information and present it in concise and persuasive manner, whilst modifying the style to suit the target audience. My philosophy centres around the need to create engaging, evidence-based content that can be used to empower individuals to act
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I have more than 20 years' experience as a journalist, writing for around 30 newspapers and magazines. I've covered a wide range of topics but mostly specialise in financial services. My work for companies includes writing and editing blogs, articles, white papers, press releases, brochures, website content and reports. I also ran my own PR consultancy for many years, working mainly with small-to-medium sized businesses.
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Whether printed on a single page or viewed across a million screens, I specialise in developing content that grabs the reader's attention and helps your brand achieve its goals. With a background in linguistics and keen interest in psychology, I get into the mind of your target audience and speak to them in a way which resonates. I can help you to: ✅ Differentiate from the competition using branding and content strategy ✅ Establish yourselves as thought leaders by writing op-eds and features for trade press and wider media ✅ Maximise the impact of your content by focusing on key messaging, TOV and layout ✅ Deliver a more cohesive customer experience by aligning branding with your product offering ✅ Streamline, systemise and scale content production across your business ✅ Improve employee satisfaction and retention with a strong employer brand and training materials ✅ Repurpose existing content to improve efficiencies and boost the reach of your marketing output ✅ Develop a positive reputation in the minds of your target audiences with unique PR campaign ideas ✅ Ensure consistency and quality across all marketing output with engaging tone of voice guidelines ✅ Make pitch decks, corporate reports and RFPs more engaging and easier to read
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Member spotlight

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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