UK Copywriters Directory - Content strategy
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If Iโm struggling in the morning, I use the classic strategies of changing where Iโm working from, taking a break, or exercising in the hope of a Eureka moment.”

“Iโve always enjoyed writing but I didnโt set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. Itโs a hard job, itโs constantly evolving, and itโs still nowhere near as widely respected (as both an art and a science) as it should be.”

“Let your work breathe. While itโs tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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