Hi, I'm Corinna! I'm a B2B content writer who helps brands show off their unique expertise to customers. I have a knack for making complex ideas simple, memorable, and exciting to read about. SERVICES - Longform articles - Blogposts - SEO content writing - Interviews - Case studies - Ghostwriting - Copyediting - Proofreading

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

I’m a writer at heart, a grammar nerd/linguist by training and an SEO by (happy) accident. I enjoy puns, wordplay, rhymes, clarity and authenticity. I don’t enjoy inconsistencies, bad translations, spammy content and text with no purpose. My role is currently an in-house content & SEO strategist at an adtech company in Hamburg, Germany. My priority is clean, authentic and quirky copy, and I’m proud to have written, proofread or translated for a number of sectors, including: • health and wellbeing • advertising technologies • mobile app marketing • SaaS • travel • photography and event space rentals

I have been successfully running my freelance copywriting business, PAC Copywriting, since 2004. With a BA Honours degree in English and Latin, as well as many years' experience in corporate marketing communications, I have come to realise the importance of words and how they can help your business succeed. I have over 25 years' marketing experience across all media. I have written content for websites and videos, compiled brochures, devised promotional messaging for poster campaigns and written blogs. I have also proofed magazine features, created strap lines, edited leaflets and even books, generated press releases and submitted numerous award entries. In short, I can provide a comprehensive range of writing and editing services, to suit virtually any marketing medium.

Your organisation does incredible things. But without a clear, consistent communication strategy, your customers won’t truly understand what you can offer them. And that’s where I come in. I am a London-based freelance copywriter who can help you to explain what your organisation does, the goods you sell, and the value you deliver. I specialise in engineering, technology, healthcare, and eCommerce, and also have plenty of experience in other sectors too. I will work closely with you to understand your brand, your vision, and how you want to talk about your products and services. I then produce a wide range of content to educate people about what you do, get them excited, and get them to pick up the phone. Contact me today to talk about how I can help you with your next: - Blog - Whitepaper - Copyediting or proofing project - Press release - Brochure, presentation or speech - SEO website rewrite - Category page project I have worked on copywriting projects with major global companies (think Microsoft, ASICS, Arup...), start-ups, non-profits and media organisations. I have also worked as a journalist and sub-editor on UK national papers and written for the likes of the BBC, Mail on Sunday, the Independent, Reuters, The European, Cycling Plus, E&T, Londonist and many other publications - so you can expect the highest editorial standards when you work with me. See my journalism portfolio here: https://lenwilliamsjournalism.co.uk/len-williams-journalist/ I launched as a freelancer full time in January 2018, after three years at a successful London marketing agency where I headed up a team of writers. Contact me today to talk about your project! They said it: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Stéphane Viaud-Murat - CEO - Mi4

First up, let's be clear about our assumptions: I'm going to assume you're doing your *thing* pretty darned well. You might not be the best. Or the most premium. Or the most well-known. But you're not a hot mess and there are real reasons why customers should choose you. If this *isn't* true, close this browser window right now and go fix those things that are holding you back. Because I can't polish a turd. Or maybe I can polish it a bit. But it'll never shine quite like something of a less turdy nature. Like some nice metal. Or a jewel. But if it IS you, and you know that your words could be working harder, then you've come to the right place. So a bit about me... * Having started out at legendary brand agency Wolff Olins, I've worked with loads of big-name brands, across a ton of sectors. * Since going freelance in 2018, I've also helped lots of ambitious, growing businesses talk about what they do in a clear and meaningful way. * I'm versatile and adept at producing high-quality short and long copy, across all kinds of applications. And I can tell a story. * I keep a laser focus on the reader's needs, and will always champion clarity and accessibility. * Coming from a branding background, I know how to find your tone of voice, and can write clear guidelines that help everyone *get* it. * I'm a dream to work with (so say the people who've worked with me). If you're sensible, you'll want to see some work before hiring a copywriter. You'll find mine here: https://www.dylanparry.co.uk/ Assuming it leaves you with that warm n fuzzy feeling, please do get in touch. I'd love to talk.

Freelance copy and content writer, and communications consultant. If it involves wordcounts or workouts, I’m in! I’m here to help you with all of your copywriting, communications and content woes! I help businesses work out what they’re good at. Help them hone in on their key selling points. Identify what their customers want to know about them. Portray their brand personality in an authentic way. Find their place in the world, and occupy that space successfully. I’m a big fan of simple things, done consistently well. Communicating with your target audience doesn’t need to be complicated. It’s not always about thinking outside the box and throwing wads of bank notes at wacky ideas that potential customers just don’t resonate with. While all of your competitors are thinking outside the box, the box is becoming empty… and becoming the perfect space for you to make your own! Let me help you find your place in the world.

I love nothing more than to narrate the noble visions of smart people and smart tech companies. These are folks who are proving that it’s possible to do well and do good at the same time. EXPERTISE & APPROACH I run a small copywriting and messaging consultancy serving corporations, tech and design companies. These are clients who are yearning for top-notch content to attract and retain their audiences — and, ultimately, to drive profitable customer action. My services are deployed to capture and keep people’s attention with stories that are unforgettable (in a great way!). Unlike competitors, I offer an agile, highly personalised service infused with moral imperative to amplify the stories of great people and technology saving our planet. I have worked with global corporations, specialising in innovative solutions that improve the environmental performance of heavy industry, as well as startups and SMEs working on promising fringe technologies. INNOVATION THROUGH MESSAGING I'm a Brit/European based in Finland – a country seeing huge growth in the amount of capital pouring into tech startups, with Helsinki earning its place as a major tech hub (Wired Magazine). And we are most definitely entering an entrepreneurial revival as technologists seek to produce economically viable solutions to tackle the most critical challenges of our time (Check out Slush!). Climate technology is at the heart of nearly all national climate action plans under the Paris Agreement. These solutions need to be implemented… now. A compelling story is the linchpin to their success. WRITING & CREATIVE SERVICES With a background in Fine Arts and News Wire Services, I thrive in the twilight of factual reporting and creative writing. My repertoire covers; (i) Text stories (ii) News releases (iii) Sub-editing and rewrites (iv) Social posts (v) White papers (vi) Video voiceover scripts and onscreen texts (vii) Presentations (viii) Speeches (ix) Advertising copy For video and image-based content, I work with a pool of creatives and designers, including filmmakers, animators, post-production editors, and graphic designers. Collaboration with fresh-thinking producers keeps the content out of the ordinary and guarantees original, ingenious concepts for all platforms and formats – from animations, social news videos, to high-quality corporate films and full-scale documentaries.

I'm your right-hand woman for brand communication, content creation and translation needs. I became a freelance copywriter and translator after years of extensive international marketing experience. Working in the UK, Spain, Portugal and Brazil has given me rich cultural and linguistic expertise. I can translate from Spanish and Portuguese to English, adapting your message in a culturally appropriate way that preserves your brand message. It also means I can perform extensive research in these languages when producing your copy or company communications. I work remotely while also being an enthusiastic team member. My marketing experience means I can take an external, helicopter view of your brand and marketing strategy, providing value and transforming your objectives into words. You can count on me for your: • Website and mobile app copy • Web and mobile app localisation • Blog creation • Newsletter and email campaigns • SEO • Product descriptions and e-commerce customer experience • Brochures and brand books • Press releases • Social media content • Revision, proofreading and editing, especially for text written by non-native English speakers • I can help you define your USP, target client profile and communication strategy • Content strategy • Event planning and support My clients tell me that I am invaluable to them because: • I am dynamic, flexible and always meet deadlines • I am "4X4" team player and unafraid to accept new challenges • I have a positive and professional attitude, always providing solutions • I get under their brands' skin and transmit exactly the right message • My work produces results. And that's the bottom line. Get in touch for a chat, I'd love to hear your story.

I like words.