Need words to solve problems, fire up imaginations, change minds? Words that give people outstanding customer service, razor-sharp product support or life-saving info? Words that inspire them to sign up, donate or call? You’re on the right screen. In over 20 years of writing and editing, I've marshalled words for diverse sectors, organisations and purposes. I've drafted key marketing messages, brand language guides, website content and microcopy. Much of my experience has been in education, health and wellbeing, professional services and technology - but that's far from an exclusive list. I’ve written on topics ranging from child health research and cloud computing to hypnotherapy and hospice care, to flood risk and fitness technologies. Although I do work on print materials, I specialise in digital projects. I keep up to date with trends in search engine optimisation (SEO), information architecture (IA), content strategy and user experience (UX). I talk to people, go to conferences and read the latest thinking. A trained journalist, I got my first digital content job in 1999. In the two decades since then I've worked as an online content writer and editor, a non-fiction book editor, a communications and website manager, and a website development project manager. I’ve been a freelance copywriter/technical writer, content designer and content strategist since 2009. I worked in the UK for just over 20 years and returned to Cape Town, South Africa in 2022.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

Hi, I’m Rob. And I’m a creative leader with 16 years experience of managing the creative process from inception to completion through both my own work and mentoring other members of the team. I have: • Got SSC Napoli to help make deliveries over the busy Christmas period • Helped a lady order her shopping while being attacked by territorial squirrels • Made the nation get excited for the biggest baking event on TV • FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is • Turned an Echo Dot into a sled • Encouraged school children to write to the Prime Minister • Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad • Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper • Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa • Changed the way women experiment and purchase makeup • Been nominated for awards and won a few too I like to be creative at every opportunity. To that end, in my spare time, (and when not raising a child!) I enjoy photography, illustration, writing (I’ve had a short story published in an eBook compilation of short stories. I’ve also self-published two eBooks) and…gardening.

I’ve been writing professionally about food and wine for over 20 years, covering topics from freshwater fish to English fizz, and school dinners to Super Tuscans. I’m a member of the Guild of Food Writers and hold the Wine and Spirits Education Trust Intermediate and Advanced qualifications. Alongside wine and food writing I’m an experienced marketer and copywriter in the hospitality and independent education fields. I can help you with brand messaging, tone of voice, blogs, sales copy, editorial, email campaigns, website content, recipe development, wine descriptions, tasting notes and brochures. Just drop me a line.

How clear is your pharmaceutical or healthcare content for your specific audience? I'm a freelance medical copywriter, senior medical editor and content consultant, with 25+ years of insight in medical communications. I can develop and focus your key messages and images to reach your unique audiences in healthcare advertising, PR, medical affairs and medical education. Based in London, I help UK and international clients to build pharma-healthcare brands, strengthen patient trust, improve digital medical education, and raise disease awareness. I have experience in over 70 therapeutic and healthcare technology areas, and I deliver creative and commercial medical copy: online, offline, on time. Contact me to find out how I can help you.

A creative content specialist, with 25+ years’ experience in the publishing industry across consumer, contract and charity sectors. I am a journalist, copywriter, editor, author and ghostwriter, specialising in health and wellness. A strong media and communication professional, I’m skilled in feature writing, research, case studies, commissioning, sub-editing, production, referencing, health communications, branding and identity.

I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I've spent the last 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

I'm James McCann-Ellerington. Based in London, I specialise in delivering B2B copy for businesses. ​​Away from the day job, I spend my time on the golf course or at a piano - both require much improvement. Why me? With over 17 years of experience, I have a track record for delivering outstanding copy for a wide range of clients. Over the years, I’ve worked with a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors to help generate widespread awareness and effectively communicate their messages to their target audiences. I have won multiple awards for my work and have been recognised by my peers as being one of the best independent communications consultants for the last five years. You can see examples of my work in my portfolio and I am more than happy to provide additional references, testimonials, or other examples on request. What my clients say "I have worked with James for a number of years, within different organisations. James is wonderful to work with. Not only is he highly skilled, but very agile, and able to work with numerous internal stakeholders across the business and regions, as well as working directly with our customers to create collateral. James is able to seamlessly adapt his writing to the audience and asset type." Jo Rodgers, Director of International Marketing, Accruent “I worked with James between 2019-2022 at my previous agency; he was a comms consultant working across a range of technology clients. He's great. Firstly, he has the knowledge, creativity and attitude to graft results. He's got broad experience across a range of sectors so can turn his hand to new things, and is great to work with too - he gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended.” Matt Phillips, CEO, MPPR “James is just plain great at what he does and continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable, and just gets on with the task at hand. It’s a joy to be able to hand a brief to someone who you know will execute it perfectly and actually get the results you need, without any hand holding. I would recommend James to anyone without hesitation.” Dave Bertling, President & Founder, LIVE24 Communications “James has been working for us for a year now. Working with him has been a success and pleasantly pain free. We told him what we needed, he told us what he could deliver, he delivered it and then reported on what he delivered. He has fitted in really well with other members of our team and our way of working. We are looking forward to working with him further and implementing some of the ideas he's come up with.” Nigel Jones, co-founder, Privacy Compliance Hub What I’ve done I specialise in the technology sector and have written for brands across its spectrum. This includes household names like; VMware, Teradata, Medidata, Google, Cisco and Match.com, as well as a huge amount of scale-up companies. I also have a vast breadth of experience covering everything from; Fintech and insurance, sustainability and cleantech, HR, security, and much more. Put simply, if you work in technology and have a writing requirement, I can help. What I do Please get in touch if you are looking for support with any of the following: Press releases Case studies White papers and reports Articles Blog posts Website copy Customer emails Where you can reach me Want me to write for your business? You can reach me anytime on 07725534941 or email me at james@zincpr.co.uk and I’ll get straight back to you.

I've been a professional copywriter running my own copywriting agency in Singapore for over 20 years and loving it! I'm from the UK, but manifest destiny took me to sunnier climes 30 years ago and I now spend my time travelling between the two. In an age of AI everything🤖, I am passionate about keeping copy human - you know, really digging deep into who you are and who your clients are, communicating clearly the bridge you provide to take your clients from Point A, their current state, to Point B, their desired state and all the great benefits and outcomes they'll get by choosing you. I specialise in: - documenting your brand voice so that we remove the common obstacles of marketing your message - by defining it clearly for you - writing the marketing materials that move the needle for your business: web pages, sales pages, case studies, stories for social media - training your in-house team to write better copy, when you've decided not to outsource Over the last 20 years I've written for MNCs, large SMEs, government agencies and business start-ups across all industries with a focus on hospitality, education, health and IT. I love simplifying messages so they are actually understood! I'm the copywriter businesses turn to when they been burned too often by wanna-be writers promising the moon and falling far short. The most common reaction I get from my clients? "We wish we'd found you sooner!" Other good-to-knows about me: - I'm a mum to two amazing young adults - I play the sax - 🎷 in my mind it's the sexiest sound on the planet (the sax - not me playing it) - I'm a 🐶 lover but we have a 😺.🤷 I've just joined this platform so my portfolio is blank right now until I upload some samples. In the meantime, contact me to view my portfolio.

Hi, I’m Abi, a UK-based writer, editor, entrepreneur and communications consultant. I help those driving positive change to communicate their vision in every medium – from concise web copy to in-depth white papers. My clients work in climate finance, green tech, renewable energy and sustainability. Here are some of the topics I cover and how I’m able to write about them: Policy & politics: MA in International Relations, focusing on International Law & Organisations and European Political Economy; writing for clients on global issues, from COP negotiations to EU reforms and US elections. Finance: writing for global investment firms, fintech startups, asset management companies and sustainable finance charities; topics include green investment, the circular economy, carbon markets and all those acronyms – ESG, TCFD, SDGs and SBTs. Law: 4 years as a researcher, writer, mentor and copyeditor for the UK, US and Global Guides at Chambers and Partners legal publishing. Science, nature, engineering and technology: writing for clients about climate change, carbon, rewilding, sustainable agriculture, food, water, renewable energy, fintech, climate tech, mobile apps, EVs and AI – an inexhaustible list. Behavioural change: writing for clients about recycling, reuse, climate resilience, consumer behaviour, strategies for CMOs, diversity and inclusion in the workplace. I'm a member of the Organisation for Responsible Businesses and insured with PolicyBee. Contact me: abi@abisiriandersen.com

When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise? You give me a call. Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you: Connect with socially-conscious customers Communicate your purpose Rise above the noise Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs. I can help you with: Website copy Email marketing and newsletters Blog and article writing Social media management Press releases Brochures and eBooks Print advertising Who do I work with? My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you. So if you’re looking to make a social impact with copy that’s: Clear but not condescending Purposeful but not preachy Strong but not sanctimonious Pop an email to hello@francescalawson.com and let's chat. I can’t wait to meet you.