UK Copywriters Directory - Content strategy

  • PRO
    Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

  • PRO
    My name is Katie Thompson and I run Katie Lingo, which provides copywriting and content marketing services. I work with digital marketing agencies, SMEs and students. I trained with the National Council for the Training of Journalists and have experience on "both sides" of PR - pitching and writing. In 2020, I completed my Chartered Institute of Marketing Level 6 Diploma. I also have many years' experience in digital marketing agencies, so I can help with SEO, PPC, CRO and email marketing.

  • PRO
    Combining communication skills with a passion for business growth. I'm a rural economic development consultant as well as a copywriter, and I have specialist knowledge of the food and drink, tourism, land based industries and the green economy. Engaging product descriptions, appealing tourism descriptive copy and informed food and drink brand positioning are all writing strengths. I have a solid track record of securing industry award wins for my clients, and of writing successful funding applications. My approach is to work in partnership with clients to help them achieve their performance objectives. Based in south west Scotland I provide copywriting services to clients based in the UK and Ireland.

  • PRO
    Hello, I’m Al. I'm a writer, coach, strategist and speaker specialising in financial services and tech brands.

  • PRO
    With an MA in Marketing and 20+ years in branding, I've worked with high street names and growing businesses in culture, retail, tech and non-profit. I'm a very visual wordsmith dedicated to ideas. I work on complete rebrands, brand strategy, brand naming, brand proposition, tag-lines, web copy and content strategy. Big brands – John Lewis, Mothercare, Caffe Nero, Boots, Gordon's Gin Design agencies – Family (and Friends), Carter Wong, Together Design, Johnson Banks, Filthy Media, Conran Design Group Brand naming – Busy B, Good Science Beauty, Kindling, One Garden Brighton, Life Size Culture – St John's Smith Square, Chichester Cinema, One Garden Brighton, Folly Farm Food – Divine Chocolate, Kindling, Culinary Anthropologist B2B – OnePlace, PACEY, NASGP

  • PRO
    I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

  • PRO
    Hello there… thank you so much for clicking on my profile. I’m Jim, a website & marketing copywriter who sits in a squeaky chair at an oak desk in Twickenham Green, London. Should you choose to hire me, I guarantee to commit 100% to the success and longevity of your business. For over 20 years I’ve been helping start-ups, one-man bands, large corporates, and creative agencies to maximise the power of their messages and generate more profit. I'd love to do the same for you. Let’s face it, at the end of the day, I’m a ‘salesman’. My purpose is to sell your products, services or ideas. When writing, I generally follow the fundamental principles of AIDCA, a sales technique that can be written or spoken to achieve highly profitable results. And, where suitable, I use a tone of voice that speaks directly to the reader as if engaging them in a two-way conversation. I’ve also developed my own set of selling principles called KASUE: a highly effective consultative sales methodology that utilises Knowledge, Authority, Sincerity, Understanding, and Enthusiasm to close deals within minimal timeframes. Give me a call and I’ll teach you the basics in 15 minutes – on the house. I have completed well over 2000 copywriting projects, and written everything from sales letters, newsletters and websites, to press releases, advertising campaigns and video scripts. You’ll love my process. You’ll also value the free sales and marketing guidance I provide. I can even take care of writing your brief. I believe in empowering my clients with knowledge and generally demystifying the whole marketing landscape. It’s just one of the many ways I add more value to my service. Take a look at my website to learn about my client-success stories, or Google ‘Jim Morrissey Copywriter’ to read my many 5-Star reviews. If you like what you see, call me today to explore the possibility of us working together. I’d genuinely love to become instrumental in your success. Bye for now. Receive an automatic 15% discount. Just mention you found me on Procopywriters.

  • PRO
    Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

  • PRO
    Whatever you’re selling, you need to stand out. Yeah, you could grow a mohawk, start a church choir, or slap your logo on a blimp. But nothing has more pulling power than the written word. That’s where I come in. Head down, sleeves up, I write copy that does the business for your business. Like a seagull nosediving for a cone of chips, you’ll be impossible to resist. Here's how I can help: ✅website copywriting ✅brochure copywriting ✅blog writing ✅tone of voice ✅email copywriting ✅social media content Get in touch today (before your competition find me). 📩 hello@coastalcopy.co.uk 📞 01273 458 557 🖱️coastalcopy.co.uk “Tom took the time to really understand our products and wider strategy, which meant he executed our vision exceptionally. He's been a pleasure to work with and I'd recommend him to anyone.” ~ Abigail Drake, Senior Global Product Manager at Vodafone “Tom is our go-to copywriter whenever we need words. Put simply, he delivers every time.” ~ Matt Chambers, Owner of Madison Solutions “Tom took the time to really understand our business which culminated in spot-on copy that truly reflects our culture, ethos and personality. I have no hesitation in recommending him.” ~Noel Preston, Managing Partner at Preston Insurance Brokers

  • PRO
    I'm a senior copywriter and literary editor specialising in the arts and creative industries - which is just a fancy way of saying that I write the good stuff for creatives. Affectionately known as the Word Whisperer by my clients, you can call on me for original and persuasive website content, email campaigns, blogs and marketing content. WARNING: I DO NOT use robots to create copy. So, if you're in need of unique copy that sounds as if it was created by a human, then I'm your girl and I'd love a chance to discuss your project needs.

  • PRO
    Hello! I’m Lindsey, otherwise known as Wordy Bird, I’m an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, I’m fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. I’ve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But I’ve also written about pond dye so this Wordy Bird isn’t one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, I’m here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.

  • PRO

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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